# #1968fa

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#1968fa`
- RGB: rgb(25, 104, 250)
- HSL: hsl(219, 96%, 54%)
- OKLCH: oklch(0.566 0.23 261.6)
- Relative luminance: 0.1701
- Nearest named color: Bluerocratic (#1f66ff, Δ 0.893) — https://brandsweets.com/colors/bluerocratic
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/1968fa

## Tints & shades

- Tints (toward white): #2d75fb, #4685fb, #5a93fc, #73a3fc, #87b0fd, #9bbdfd, #b4cefd, #c8dbfe, #e1ebfe, #f5f8ff
- Shades (toward black): #0559f5, #0450dc, #0447c3, #033eaa, #033591, #022c78, #02225f, #011946, #01102d, #000714

## Harmonies

- Complementary: #faab19
- Analogous: #19d9fa, #3b19fa
- Triadic: #fa1968, #68fa19
- Split-complementary: #fa3b19, #d9fa19
- Tetradic: #fa19d9, #faab19, #19fa3b

## Colors that go with #1968fa

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #1968fa: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Disney (https://brandsweets.com/colors/brands/disney-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #1968fa — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #1968fa in 9 real palettes, including Walmart's brand system and NBA's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including MongoDB's brand system and Dropbox's brand system put Blue beside #1968fa, as the accent. Seen in: MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Dropbox (https://brandsweets.com/colors/brands/dropbox-com), EA (https://brandsweets.com/colors/brands/ea-com), BBC (https://brandsweets.com/colors/brands/bbc-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #1968fa: 13 real palettes, including Behance's brand system and Nivea's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #1968fa: 6 real palettes, including Webflow's brand system and Roblox's brand system, as the accent. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #1968fa: 8 real palettes, including Elastic's brand system and Calm's brand system, as the supporting colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Calm (https://brandsweets.com/colors/brands/calm-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #1968fa: 6 real palettes, including Bose's brand system and Nissan's brand system, as the accent. Seen in: Bose (https://brandsweets.com/colors/brands/bose-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.77:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #044cd2 (7.07:1)
- On black (#000000): 4.4:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #1e6bfa (4.54:1); AA: background → #fafafa (4.57:1); AAA: text → #5a93fc (7.01:1)

## Brands using this color

- **Behance** — primary #1769ff (Δ 0.781) — https://brandsweets.com/colors/brands/behance-net
- **Yahoo** — accent #0f69ff (Δ 0.804) — https://brandsweets.com/colors/brands/yahoo-com
- **MongoDB** — secondary #006cfa (Δ 0.973) — https://brandsweets.com/colors/brands/mongodb-com
- **Square** — primary #006aff (Δ 0.975) — https://brandsweets.com/colors/brands/squareup-com
- **Square** — accent #006aff (Δ 0.975) — https://brandsweets.com/colors/brands/squareup-com
- **WWE** — accent #0166ff (Δ 1.123) — https://brandsweets.com/colors/brands/wwe-com
- **Webflow** — primary #146cf4 (Δ 1.299) — https://brandsweets.com/colors/brands/webflow-com
- **Elastic** — accent #0d6efd (Δ 1.411) — https://brandsweets.com/colors/brands/elastic-co
- **IBM** — secondary #0f62fe (Δ 1.587) — https://brandsweets.com/colors/brands/ibm-com
- **Ubisoft** — accent #006ef5 (Δ 1.609) — https://brandsweets.com/colors/brands/ubisoft-com
- **Rotten Tomatoes** — secondary #326af6 (Δ 1.685) — https://brandsweets.com/colors/brands/rottentomatoes-com
- **Wayfair** — secondary #1364f1 (Δ 1.72) — https://brandsweets.com/colors/brands/wayfair-com
- **IBM** — accent #0062fe (Δ 1.759) — https://brandsweets.com/colors/brands/ibm-com
- **GEICO** — secondary #026df1 (Δ 1.845) — https://brandsweets.com/colors/brands/geico-com
- **Docker** — secondary #2560ff (Δ 1.875) — https://brandsweets.com/colors/brands/docker-com
- **OnePlus** — accent #2660f5 (Δ 1.903) — https://brandsweets.com/colors/brands/oneplus-com
- **Dropbox** — secondary #0061fe (Δ 1.958) — https://brandsweets.com/colors/brands/dropbox-com
- **Dropbox** — primary #0061ff (Δ 1.999) — https://brandsweets.com/colors/brands/dropbox-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/1968fa-9ca5c4-df664e-211f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#1968fa" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.