# #1968d7

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#1968d7`
- RGB: rgb(25, 104, 215)
- HSL: hsl(215, 79%, 47%)
- OKLCH: oklch(0.538 0.186 258.6)
- Relative luminance: 0.1501
- Nearest named color: Royal Blue (#4169e1, Δ 3.382) — https://brandsweets.com/colors/royalblue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/1968d7

## Tints & shades

- Tints (toward white): #2474e5, #3b83e8, #5291eb, #68a0ed, #84b1f1, #9bc0f3, #b1cef6, #c8dcf9, #dfebfb, #f6f9fe
- Shades (toward black): #175fc4, #1454ad, #124b9b, #104289, #0e3a77, #0b2e60, #09264e, #071d3b, #041225, #020912

## Harmonies

- Complementary: #d78819
- Analogous: #19c7d7, #2919d7
- Triadic: #d71968, #68d719
- Split-complementary: #d72919, #c7d719
- Tetradic: #d719c7, #d78819, #19d729

## Colors that go with #1968d7

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #1968d7: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #1968d7 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Foot Locker (https://brandsweets.com/colors/brands/footlocker-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #1968d7 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #1968d7 in 11 real palettes, including NBA's brand system and Wikipedia's brand system, as the lead colour. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Walmart (https://brandsweets.com/colors/brands/walmart-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 16 real palettes, including Headspace's brand system and BBC's brand system put Blue beside #1968d7, as the accent. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), BBC (https://brandsweets.com/colors/brands/bbc-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), EA (https://brandsweets.com/colors/brands/ea-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #1968d7: 13 real palettes, including Unilever's brand system and Carrefour's brand system, as the lead colour. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #1968d7: 7 real palettes, including NBA's brand system and Coca-Cola's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #1968d7: 7 real palettes, including Venmo's brand system and Astro's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Elastic (https://brandsweets.com/colors/brands/elastic-co), Deep Water (https://brandsweets.com/palettes/dark#deep-water). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.25:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #1454ad (7.24:1)
- On black (#000000): 4:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #1f72e5 (4.6:1); AA: background → #f0f0f0 (4.6:1); AAA: text → #5b97ec (7.08:1)

## Brands using this color

- **Loom** — primary #1868db (Δ 0.615) — https://brandsweets.com/colors/brands/loom-com
- **Loom** — secondary #1868db (Δ 0.615) — https://brandsweets.com/colors/brands/loom-com
- **GitHub** — accent #0969da (Δ 0.635) — https://brandsweets.com/colors/brands/github
- **NBA** — secondary #0268d6 (Δ 0.691) — https://brandsweets.com/colors/brands/nba-com
- **Foot Locker** — accent #036ad8 (Δ 0.697) — https://brandsweets.com/colors/brands/footlocker-com
- **Khan Academy** — accent #0069d6 (Δ 0.716) — https://brandsweets.com/colors/brands/khanacademy-org
- **Fitbit** — secondary #1967d2 (Δ 0.8) — https://brandsweets.com/colors/brands/fitbit-com
- **HashiCorp** — primary #2264d6 (Δ 1) — https://brandsweets.com/colors/brands/hashicorp-com
- **HashiCorp** — accent #2264d6 (Δ 1) — https://brandsweets.com/colors/brands/hashicorp-com
- **Postman** — accent #0265d2 (Δ 1.397) — https://brandsweets.com/colors/brands/postman-com
- **ASUS** — accent #006ce1 (Δ 1.767) — https://brandsweets.com/colors/brands/asus-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/1968d7-9ca8c4-df5d4e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#1968d7" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.