# #1968be

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#1968be`
- RGB: rgb(25, 104, 190)
- HSL: hsl(211, 77%, 42%)
- OKLCH: oklch(0.519 0.153 254.6)
- Relative luminance: 0.1383
- Nearest named color: Denim (#1560bd, Δ 2.219) — https://brandsweets.com/colors/denim
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/1968be

## Tints & shades

- Tints (toward white): #1c77d9, #2b84e3, #4694e7, #5da1ea, #78b1ed, #93c0f1, #a9cdf4, #c4ddf7, #dbeafa, #f6fafe
- Shades (toward black): #165eac, #145499, #124d8c, #10437a, #0d3968, #0b2f56, #092544, #071e36, #051424, #020a12

## Harmonies

- Complementary: #be6e19
- Analogous: #19bbbe, #1b19be
- Triadic: #be1968, #68be19
- Split-complementary: #be1b19, #bbbe19
- Tetradic: #be19bb, #be6e19, #19be1b

## Colors that go with #1968be

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #1968be: softer than #000 and cool enough to feel like part of the same palette. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #1968be — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), Netflix (https://brandsweets.com/colors/brands/netflix), Ulta Beauty (https://brandsweets.com/colors/brands/ulta-com). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #1968be on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #1968be in 9 real palettes, including Warner Bros.'s brand system and Wikipedia's brand system, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 16 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #1968be, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #1968be: 6 real palettes, including Coca-Cola's brand system and NBA's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), NBA (https://brandsweets.com/colors/brands/nba-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #1968be: 7 real palettes, including Venmo's brand system and Deep Water, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #1968be: 8 real palettes, including Venmo's brand system and Apple's brand system, as the lead colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Apple (https://brandsweets.com/colors/brands/apple-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), ASUS (https://brandsweets.com/colors/brands/asus-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.58:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #1559a2 (7.04:1)
- On black (#000000): 3.77:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #1c75d4 (4.54:1); AA: background → #e8e8e8 (4.55:1); AAA: text → #4f99e8 (7.05:1)

## Brands using this color

- **Linkedin** — secondary #0a66c2 (Δ 1.05) — https://brandsweets.com/colors/brands/linkedin-com
- **Xbox** — secondary #0067b8 (Δ 1.313) — https://brandsweets.com/colors/brands/xbox-com
- **Bing** — accent #3366bb (Δ 1.657) — https://brandsweets.com/colors/brands/bing-com
- **PlanetScale** — accent #0b6ec5 (Δ 1.797) — https://brandsweets.com/colors/brands/planetscale-com
- **Skechers** — secondary #0063ba (Δ 1.814) — https://brandsweets.com/colors/brands/skechers-com
- **Dell** — secondary #0063b8 (Δ 1.937) — https://brandsweets.com/colors/brands/dell-com
- **LEGO** — accent #006db7 (Δ 1.964) — https://brandsweets.com/colors/brands/lego-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/1968be-9cabc4-df534e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#1968be" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.