# #194dd2

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#194dd2`
- RGB: rgb(25, 77, 210)
- HSL: hsl(223, 79%, 46%)
- OKLCH: oklch(0.48 0.212 263.8)
- Relative luminance: 0.1017
- Nearest named color: Denim (#1560bd, Δ 5.77) — https://brandsweets.com/colors/denim
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/194dd2

## Tints & shades

- Tints (toward white): #1f57e5, #3668e7, #527deb, #688eed, #7f9ff0, #96b0f3, #adc1f5, #c8d6f9, #dfe7fb, #f6f8fe
- Shades (toward black): #1646c0, #1440ad, #123797, #103184, #0d2a72, #0b2360, #091d4e, #061437, #040d25, #020712

## Harmonies

- Complementary: #d29d19
- Analogous: #19aad2, #4119d2
- Triadic: #d2194d, #4dd219
- Split-complementary: #d24119, #aad219
- Tetradic: #d219aa, #d29d19, #19d241

## Colors that go with #194dd2

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #194dd2: softer than #000 and cool enough to feel like part of the same palette. Seen in: UEFA (https://brandsweets.com/colors/brands/uefa-com), Campus (https://brandsweets.com/palettes/friendly#campus), HP (https://brandsweets.com/colors/brands/hp-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #194dd2 in 6 real palettes, including Walmart's brand system and NBA's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 10 real palettes, including Zillow's brand system and Headspace's brand system put Blue beside #194dd2, as the lead colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Dropbox (https://brandsweets.com/colors/brands/dropbox-com), Tesco (https://brandsweets.com/colors/brands/tesco-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #194dd2: 9 real palettes, including Gopro's brand system and Blue Mono, as the supporting colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), NBA (https://brandsweets.com/colors/brands/nba-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #194dd2 in 18 real palettes, including Behance's brand system and Chase's brand system, as the accent. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Chase (https://brandsweets.com/colors/brands/chase-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #194dd2: 6 real palettes, including Warp's brand system and Venmo's brand system, as the lead colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Venmo (https://brandsweets.com/colors/brands/venmo-com), Elastic (https://brandsweets.com/colors/brands/elastic-co), Kraken (https://brandsweets.com/colors/brands/kraken-com). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #194dd2: 10 real palettes, including Coursera's brand system and HashiCorp's brand system, as the supporting colour. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), Apple (https://brandsweets.com/colors/brands/apple-com), OnePlus (https://brandsweets.com/colors/brands/oneplus-com). — https://brandsweets.com/colors/dodgerblue
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #194dd2's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: American Express (https://brandsweets.com/colors/brands/americanexpress-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Discover (https://brandsweets.com/colors/brands/discover-com). — https://brandsweets.com/colors/steelblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.92:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #184bcd (7.18:1)
- On black (#000000): 3.03:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #3f6fe9 (4.66:1); AA: background → #d1d1d1 (4.53:1); AAA: text → #7295ee (7.25:1)

## Brands using this color

- **UEFA** — accent #1e4fd0 (Δ 0.667) — https://brandsweets.com/colors/brands/uefa-com
- **Warbyparker** — accent #1050d0 (Δ 0.758) — https://brandsweets.com/colors/brands/warbyparker-com
- **Soundcloud** — accent #044dd2 (Δ 0.813) — https://brandsweets.com/colors/brands/soundcloud-com
- **HP** — accent #024ad8 (Δ 1.492) — https://brandsweets.com/colors/brands/hp-com
- **Dairy Queen** — accent #0b4cdb (Δ 1.515) — https://brandsweets.com/colors/brands/dairyqueen-com

## Curated palettes containing it

- **Campus** (friendly, cool, clean) — #1d4ed8, #64748b, #f59e0b, #ffffff, #1e293b — Institutional blue with a highlighter-amber accent — trustworthy for parents, lively enough for students. — tool: https://brandsweets.com/palettes/new/1d4ed8-64748b-f59e0b-ffffff-1e293b — collection: https://brandsweets.com/palettes/friendly
- **Peacock** (jewel-tones, vivid, cool, bold) — #0d9488, #1d4ed8, #a21caf, #ffffff, #0c1a2b — Teal, cobalt and magenta at full chroma on white — jewel tones in daylight; the trick is a near-black text with a blue cast. — tool: https://brandsweets.com/palettes/new/0d9488-1d4ed8-a21caf-ffffff-0c1a2b — collection: https://brandsweets.com/palettes/jewel-tones

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/194dd2-9ca3c4-df704e-211f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#194dd2" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.