# #193ffa

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#193ffa`
- RGB: rgb(25, 63, 250)
- HSL: hsl(230, 96%, 54%)
- OKLCH: oklch(0.498 0.273 265.5)
- Relative luminance: 0.1066
- Nearest named color: C64 Blue (#003aff, Δ 1.519) — https://brandsweets.com/colors/c64-blue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/193ffa

## Tints & shades

- Tints (toward white): #2d4ffb, #4664fb, #5a75fc, #738afc, #879bfd, #9babfd, #b4c0fd, #c8d1fe, #e1e6fe, #f5f7ff
- Shades (toward black): #052df5, #0428dc, #0424c3, #031faa, #031b91, #021678, #02115f, #010d46, #01082d, #000414

## Harmonies

- Complementary: #fad519
- Analogous: #19affa, #6419fa
- Triadic: #fa193f, #3ffa19
- Split-complementary: #fa6419, #affa19
- Tetradic: #fa19af, #fad519, #19fa64

## Colors that go with #193ffa

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #193ffa: softer than #000 and cool enough to feel like part of the same palette. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Campus (https://brandsweets.com/palettes/friendly#campus), Docker (https://brandsweets.com/colors/brands/docker-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #193ffa — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Toyota (https://brandsweets.com/colors/brands/toyota-com), Chase (https://brandsweets.com/colors/brands/chase-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #193ffa in 6 real palettes, including Walmart's brand system and Binance's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), Binance (https://brandsweets.com/colors/brands/binance-com), NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #193ffa: 11 real palettes, including NHL's brand system and Zillow's brand system, as the accent. Seen in: NHL (https://brandsweets.com/colors/brands/nhl-com), Zillow (https://brandsweets.com/colors/brands/zillow-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Oreo (https://brandsweets.com/colors/brands/oreo-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #193ffa: 10 real palettes, including Qualcomm's brand system and Roblox's brand system, as the supporting colour. Seen in: Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/cornflowerblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #193ffa: 9 real palettes, including Pixar's brand system and Dairy Queen's brand system, as the supporting colour. Seen in: Pixar (https://brandsweets.com/colors/brands/pixar-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com), Chase (https://brandsweets.com/colors/brands/chase-com), Activision (https://brandsweets.com/colors/brands/activision-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #193ffa: 9 real palettes, including Unity's brand system and OnePlus's brand system, as the lead colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), OnePlus (https://brandsweets.com/colors/brands/oneplus-com), Coursera (https://brandsweets.com/colors/brands/coursera-org), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/dodgerblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #193ffa: 5 real palettes, including Bose's brand system and MLB's brand system, as the accent. Seen in: Bose (https://brandsweets.com/colors/brands/bose-com), MLB (https://brandsweets.com/colors/brands/mlb-com), 3M (https://brandsweets.com/colors/brands/3m-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.7:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0f36fa (7.17:1)
- On black (#000000): 3.13:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #4b68fb (4.67:1); AA: background → #d4d4d4 (4.52:1); AAA: text → #788efc (7.07:1)

## Brands using this color

- **Penpot** — secondary #0141ff (Δ 1.128) — https://brandsweets.com/colors/brands/penpot-app
- **Signal** — secondary #2942ff (Δ 1.641) — https://brandsweets.com/colors/brands/signal-org

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/193ffa-9c9ec4-df814e-231f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#193ffa" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.