# #191d01

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#191d01`
- RGB: rgb(25, 29, 1)
- HSL: hsl(69, 93%, 6%)
- OKLCH: oklch(0.219 0.048 116.9)
- Relative luminance: 0.0109
- Nearest named color: Midnight Pines (#17240b, Δ 2.52) — https://brandsweets.com/colors/midnight-pines
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/191d01

## Tints & shades

- Tints (toward white): #3f4a03, #657604, #8fa706, #b5d408, #d4f613, #dcf83f, #e4fa6b, #edfb9d, #f5fdc9, #fdfff5
- Shades (toward black): #191e01, #191e01, #151901, #151901, #151901, #151901, #151901, #111401, #111401, #111401

## Harmonies

- Complementary: #05011e
- Analogous: #1e1401, #0b1e01
- Triadic: #01191e, #1e0119
- Split-complementary: #010b1e, #14011e
- Tetradic: #011e14, #05011e, #1e010b

## Colors that go with #191d01

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue Violet** #8a2be2 [harmony, pool: complementary] — Blue Violet sits directly opposite #191d01 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), ClickUp (https://brandsweets.com/colors/brands/clickup-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #191d01: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Gusto (https://brandsweets.com/colors/brands/gusto-com), Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: split] — Royal Blue is a split-complement of #191d01: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Spectrum (https://brandsweets.com/colors/brands/spectrum-com), Signal (https://brandsweets.com/colors/brands/signal-org), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/royalblue
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #191d01 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Launch Orange (https://brandsweets.com/palettes/bold#launch-orange), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), American Express (https://brandsweets.com/colors/brands/americanexpress-com), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #191d01 in 18 real palettes, including Trailhead and Maple, as the accent. Seen in: Trailhead (https://brandsweets.com/palettes/warm#trailhead), Maple (https://brandsweets.com/palettes/warm#maple), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 22 real palettes, including CVS's brand system and Signal's brand system put Blue beside #191d01, as the supporting colour. Seen in: CVS (https://brandsweets.com/colors/brands/cvs-com), Signal (https://brandsweets.com/colors/brands/signal-org), Bumble (https://brandsweets.com/colors/brands/bumble-com), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Graphite Mono and Estate put Blush Pink beside #191d01, as the accent. Seen in: Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Estate (https://brandsweets.com/palettes/luxury#estate), Cartier (https://brandsweets.com/colors/brands/cartier-com), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/blush-pink
- **Brown** #a52a2a [pool] — 5 real palettes, including Woodsmoke and State Farm's brand system put Brown beside #191d01, as the accent. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Garnet (https://brandsweets.com/palettes/warm#garnet), Typewriter (https://brandsweets.com/palettes/editorial#typewriter). — https://brandsweets.com/colors/brown

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 17.25:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.22:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6d8005 (4.74:1); AA: background → #858585 (4.67:1); AAA: text → #8ba206 (7.27:1); AAA: background → #a6a6a6 (7.09:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/191d01-b7bea2-4e7edf-252d1f-f1eee9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#191d01" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.
