# #191c71 A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference). ## Values - Hex: `#191c71` - RGB: rgb(25, 28, 113) - HSL: hsl(238, 64%, 27%) - OKLCH: oklch(0.294 0.142 272.1) - Relative luminance: 0.0223 - Nearest named color: midnightblue (#191970, Δ 0.649) — https://brandsweets.com/colors/midnightblue - Moods: cool, vivid, dark, technical, modern, luxury, bold - Page: https://brandsweets.com/colors/191c71 ## Tints & shades - Tints (toward white): #1f238e, #262aab, #2c31c9, #4348d6, #6468dd, #8285e3, #9fa1ea, #bcbef0, #d9daf7, #f7f7fd - Shades (toward black): #171a69, #14175c, #121554, #11124b, #0f1043, #0c0d36, #0a0b2e, #080926, #060619, #040411 ## Harmonies - Complementary: #716e19 - Analogous: #194871, #421971 - Triadic: #71191c, #1c7119 - Split-complementary: #714219, #487119 - Tetradic: #711948, #716e19, #197142 ## Colors that go with #191c71 Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first: - **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #191c71: softer than #000 and cool enough to feel like part of the same palette. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), CeraVe (https://brandsweets.com/colors/brands/cerave-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal - **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #191c71's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Deep Water (https://brandsweets.com/palettes/dark#deep-water), Glacier (https://brandsweets.com/palettes/cool#glacier), Plaid (https://brandsweets.com/colors/brands/plaid-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/steelblue - **Blue** #0000ff [pool] — 5 real palettes, including Monzo's brand system and Alaska Airlines's brand system put Blue beside #191c71, as the accent. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Penpot (https://brandsweets.com/colors/brands/penpot-app). — https://brandsweets.com/colors/blue - **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #191c71: 6 real palettes, including Purina Pro Plan's brand system and Blue Mono, as the accent. Seen in: Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Glacier (https://brandsweets.com/palettes/cool#glacier), Tide (https://brandsweets.com/colors/brands/tide-com). — https://brandsweets.com/colors/cobalt - **Crimson** #dc143c [pool] — Crimson is paired with #191c71 in 5 real palettes, including Nintendo's brand system and Casper Sleep's brand system, as the supporting colour. Seen in: Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson - **Denim** #1560bd [pool] — Designers have shipped Denim with #191c71: 12 real palettes, including Bank of America's brand system and Panasonic's brand system, as the accent. Seen in: Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Skechers (https://brandsweets.com/colors/brands/skechers-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/denim - **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #191c71 in 4 real palettes, including Confluent's brand system and Ford's brand system, as the accent. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Ford (https://brandsweets.com/colors/brands/ford-com), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen - **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #191c71: 4 real palettes, including Glacier and Frost & Ember, as the supporting colour. Seen in: Glacier (https://brandsweets.com/palettes/cool#glacier), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), First Snow (https://brandsweets.com/palettes/cool#first-snow), Opera (https://brandsweets.com/colors/brands/opera-com). — https://brandsweets.com/colors/powderblue ## Contrast (WCAG 2.x, as text) - On white (#ffffff): 14.52:1 — AA pass, AA-large pass, AAA pass - On black (#000000): 1.45:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6468dd (4.57:1); AA: background → #919191 (4.61:1); AAA: text → #8a8de5 (7.02:1); AAA: background → #b5b5b5 (7.08:1) ## Brands using this color - **Visa** — primary #1a1e73 (Δ 0.618) — https://brandsweets.com/colors/brands/visa-com - **Visa** — secondary #1a1f72 (Δ 0.724) — https://brandsweets.com/colors/brands/visa-com ## Fonts for this mood - technical: https://brandsweets.com/fonts/mood/technical - modern: https://brandsweets.com/fonts/mood/modern - luxury: https://brandsweets.com/fonts/mood/luxury - bold: https://brandsweets.com/fonts/mood/bold ## Palette tool Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/191c71-9f9cc4-df944e-251f2d-e9edf1?lock=0&style=vibrant (Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.) ## Connect an agent Point any MCP client at the BrandSweets colors endpoint for the same engine: - Endpoint: https://mcp.brandsweets.com/colors/mcp - Tools: `analyze_color` (e.g. `analyze_color({ color: "#191c71" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.