# #191c1f

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#191c1f`
- RGB: rgb(25, 28, 31)
- HSL: hsl(210, 11%, 11%)
- OKLCH: oklch(0.225 0.007 248.2)
- Relative luminance: 0.0114
- Nearest named color: Coco’s Black (#1c1c1a, Δ 1.069) — https://brandsweets.com/colors/cocos-black
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/191c1f

## Tints & shades

- Tints (toward white): #2d3339, #40474f, #545e69, #687582, #808c99, #96a1ab, #b0b8bf, #c9cfd4, #e0e3e6, #f9fafa
- Shades (toward black): #171a1c, #171a1c, #141719, #121417, #121417, #101214, #0e0f11, #0b0d0e, #0b0d0e, #090a0b

## Harmonies

- Complementary: #1f1c19
- Analogous: #191f1f, #19191f
- Triadic: #1f191c, #1c1f19
- Split-complementary: #1f1919, #1f1f19
- Tetradic: #1f191f, #1f1c19, #191f19

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 17.11:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.23:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6b7885 (4.65:1); AA: background → #858585 (4.64:1); AAA: text → #8e99a4 (7.24:1); AAA: background → #a6a6a6 (7.03:1)

## Brands using this color

- **Spline** — text #191a1d (Δ 0.723) — https://brandsweets.com/colors/brands/spline-design
- **N26** — text #1b1b1b (Δ 0.779) — https://brandsweets.com/colors/brands/n26-com
- **Netlify** — text #181a1c (Δ 0.844) — https://brandsweets.com/colors/brands/netlify-com
- **JetBrains** — text #19191c (Δ 1.085) — https://brandsweets.com/colors/brands/jetbrains-com
- **Vimeo** — text #141a20 (Δ 1.261) — https://brandsweets.com/colors/brands/vimeo-com
- **Figma** — text #1e1e1e (Δ 1.282) — https://brandsweets.com/colors/brands/figma
- **Airtable** — accent #181d26 (Δ 1.312) — https://brandsweets.com/colors/brands/airtable-com
- **Notion** — primary #191919 (Δ 1.338) — https://brandsweets.com/colors/brands/notion
- **Box** — text #151f26 (Δ 1.504) — https://brandsweets.com/colors/brands/box-com
- **GitLab** — text #1f1f1f (Δ 1.648) — https://brandsweets.com/colors/brands/gitlab
- **HubSpot** — text #1f1f1f (Δ 1.648) — https://brandsweets.com/colors/brands/hubspot-com
- **Asana** — secondary #151b26 (Δ 1.668) — https://brandsweets.com/colors/brands/asana-com

## Curated palettes containing it

- **Newsprint** (editorial, muted, warm) — #b91c1c, #78716c, #d97706, #f5f1ea, #1c1917 — Ink-black on warm paper with a single red — the broadsheet hierarchy that lets typography lead. — tool: https://brandsweets.com/palettes/new/b91c1c-78716c-d97706-f5f1ea-1c1917 — collection: https://brandsweets.com/palettes/editorial
- **Ink & Paper** (minimal, editorial, clean) — #1b1b1b, #6e6e6e, #1e40af, #fcfbf7 — Two greys and one ink-blue link color: the palette of a well-set book page. — tool: https://brandsweets.com/palettes/new/1b1b1b-6e6e6e-1e40af-fcfbf7 — collection: https://brandsweets.com/palettes/minimal
- **Console Light** (technical, clean, light) — #2563eb, #52525b, #16a34a, #fafafa, #18181b — A sober docs palette: one blue for interactive, one green for success, zinc greys for everything else. — tool: https://brandsweets.com/palettes/new/2563eb-52525b-16a34a-fafafa-18181b — collection: https://brandsweets.com/palettes/technical
- **Graphite** (technical, muted, dark, modern) — #a1a1aa, #71717a, #f59e0b, #18181b, #f4f4f5 — A greyscale system with a single amber — the accent does all the work, so allow one per screen. — tool: https://brandsweets.com/palettes/new/a1a1aa-71717a-f59e0b-18181b-f4f4f5 — collection: https://brandsweets.com/palettes/technical
- **Launch Orange** (bold, warm, vivid, modern) — #ea580c, #1c1917, #0891b2, #ffffff — Orange is the rarest SaaS primary, which is exactly why it stands out on a pricing page; cyan keeps it from feeling like a hardware store. — tool: https://brandsweets.com/palettes/new/ea580c-1c1917-0891b2-ffffff — collection: https://brandsweets.com/palettes/bold
- **Fresh Juice** (playful, vivid, light) — #ff6b35, #ffd166, #06d6a0, #ffffff, #1f1f1f — Orange, mango and mint — a sugar rush; keep the type black so it stays legible under all that color. — tool: https://brandsweets.com/palettes/new/ff6b35-ffd166-06d6a0-ffffff-1f1f1f — collection: https://brandsweets.com/palettes/playful
- **Learning App** (playful, vivid, friendly) — #58cc02, #1cb0f6, #ff9600, #ffffff, #1c1c1c — Green, blue and orange at full saturation: the gamified-learning look, where every color is a reward. — tool: https://brandsweets.com/palettes/new/58cc02-1cb0f6-ff9600-ffffff-1c1c1c — collection: https://brandsweets.com/palettes/playful
- **Playground** (bold, playful, warm) — #ff8c00, #3b82f6, #22c55e, #fff8e7, #1d1d1d — Orange, blue and green — the colors of playground equipment; loud, cheerful, obviously for kids. — tool: https://brandsweets.com/palettes/new/ff8c00-3b82f6-22c55e-fff8e7-1d1d1d — collection: https://brandsweets.com/palettes/bold
- **Studio Grey** (minimal, muted, modern) — #1a1a1a, #8c8c8c, #3a86ff, #f2f2f2 — A pure greyscale with a single electric blue — the portfolio palette that makes work look considered. — tool: https://brandsweets.com/palettes/new/1a1a1a-8c8c8c-3a86ff-f2f2f2 — collection: https://brandsweets.com/palettes/minimal

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/191c1f-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#191c1f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.
