# #1873bf

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#1873bf`
- RGB: rgb(24, 115, 191)
- HSL: hsl(207, 78%, 42%)
- OKLCH: oklch(0.545 0.143 249.8)
- Relative luminance: 0.1622
- Nearest named color: Campanula (#3473b7, Δ 1.947) — https://brandsweets.com/colors/campanula
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/1873bf

## Tints & shades

- Tints (toward white): #1b84da, #2a90e5, #459fe8, #5caaeb, #77b8ee, #92c7f2, #a9d2f4, #c4e0f8, #dbecfb, #f6fafe
- Shades (toward black): #1568ac, #135d9a, #11558d, #0f4a7b, #0d3f68, #0b3456, #082944, #072136, #041624, #020b12

## Harmonies

- Complementary: #bf6318
- Analogous: #18bfb6, #1820bf
- Triadic: #bf1873, #73bf18
- Split-complementary: #bf1820, #bfb618
- Tetradic: #b618bf, #bf6318, #20bf18

## Colors that go with #1873bf

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #1873bf: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #1873bf — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #1873bf on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #1873bf in 10 real palettes, including Wired's brand system and Lemon Squeezy's brand system, as the accent. Seen in: Wired (https://brandsweets.com/colors/brands/wired-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 15 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #1873bf, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), BBC (https://brandsweets.com/colors/brands/bbc-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #1873bf: 12 real palettes, including General Mills's brand system and Intel's brand system, as the supporting colour. Seen in: General Mills (https://brandsweets.com/colors/brands/generalmills-com), Intel (https://brandsweets.com/colors/brands/intel-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #1873bf: 5 real palettes, including NBA's brand system and Coca-Cola's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Webflow (https://brandsweets.com/colors/brands/webflow-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #1873bf: 7 real palettes, including Venmo's brand system and Deep Water, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.95:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #135b96 (7.08:1)
- On black (#000000): 4.24:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #1979c8 (4.61:1); AA: background → #f5f5f5 (4.54:1); AAA: text → #409ce7 (7.13:1)

## Brands using this color

- **Skechers** — accent #1973c1 (Δ 0.322) — https://brandsweets.com/colors/brands/skechers-com
- **General Mills** — accent #0074c1 (Δ 0.631) — https://brandsweets.com/colors/brands/generalmills-com
- **State Farm** — accent #0a70bc (Δ 1.098) — https://brandsweets.com/colors/brands/statefarm-com
- **KLM** — secondary #0070c2 (Δ 1.278) — https://brandsweets.com/colors/brands/klm-com
- **Intel** — secondary #0071c5 (Δ 1.336) — https://brandsweets.com/colors/brands/intel-com
- **Venmo** — accent #0070ba (Δ 1.38) — https://brandsweets.com/colors/brands/venmo-com
- **Dollar General** — accent #2a77bd (Δ 1.646) — https://brandsweets.com/colors/brands/dollargeneral-com
- **American Express** — primary #2e77bc (Δ 1.871) — https://brandsweets.com/colors/brands/americanexpress-com
- **PlanetScale** — accent #0b6ec5 (Δ 1.891) — https://brandsweets.com/colors/brands/planetscale-com
- **NASCAR** — accent #007ac2 (Δ 1.899) — https://brandsweets.com/colors/brands/nascar-com
- **Dell** — accent #0672cb (Δ 1.97) — https://brandsweets.com/colors/brands/dell-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/1873bf-9cadc4-df4e53-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#1873bf" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.