# #185a91

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#185a91`
- RGB: rgb(24, 90, 145)
- HSL: hsl(207, 72%, 33%)
- OKLCH: oklch(0.456 0.11 248.6)
- Relative luminance: 0.0955
- Nearest named color: Blue Chip (#1d5699, Δ 1.916) — https://brandsweets.com/colors/blue-chip
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/185a91

## Tints & shades

- Tints (toward white): #1d6daf, #217eca, #3190dd, #4b9ee2, #6aafe7, #84bdeb, #a3cdf0, #bddcf4, #dcecf9, #f6fafe
- Shades (toward black): #155284, #134a76, #114269, #0f395c, #0e3453, #0b2c46, #092439, #071b2c, #05131f, #030b12

## Harmonies

- Complementary: #914e18
- Analogous: #18918b, #181e91
- Triadic: #91185a, #5a9118
- Split-complementary: #91181e, #918b18
- Tetradic: #8b1891, #914e18, #1e9118

## Colors that go with #185a91

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #185a91: softer than #000 and cool enough to feel like part of the same palette. Seen in: Amazon (https://brandsweets.com/colors/brands/amazon-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #185a91 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Costco (https://brandsweets.com/colors/brands/costco-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #185a91's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Motorola (https://brandsweets.com/colors/brands/motorola-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Fivetran blue (https://brandsweets.com/colors/brands/fivetran-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/royalblue
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #185a91 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #185a91 in 6 real palettes, including McDonald's's brand system and Warner Bros.'s brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 6 real palettes, including Tesco's brand system and CVS's brand system put Blue beside #185a91, as the supporting colour. Seen in: Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #185a91: 4 real palettes, including Gopro's brand system and Coca-Cola's brand system, as the supporting colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #185a91: 4 real palettes, including Venmo's brand system and Deep Water, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.22:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.91:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #1f78c1 (4.51:1); AA: background → #cfcfcf (4.63:1); AAA: text → #479ce1 (7.11:1); AAA: background → #fcfcfc (7.03:1)

## Brands using this color

- **Motorola** — accent #0d5c91 (Δ 0.68) — https://brandsweets.com/colors/brands/motorola-com
- **Dutch Bros** — accent #005f98 (Δ 1.689) — https://brandsweets.com/colors/brands/dutchbros-com
- **Dutch Bros** — secondary #006098 (Δ 1.896) — https://brandsweets.com/colors/brands/dutchbros-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/185a91-9cadc4-df4e53-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#185a91" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.