# #181d30

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#181d30`
- RGB: rgb(24, 29, 48)
- HSL: hsl(228, 33%, 14%)
- OKLCH: oklch(0.236 0.037 272)
- Relative luminance: 0.0129
- Nearest named color: Dark Knight (#151931, Δ 1.59) — https://brandsweets.com/colors/dark-knight
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/181d30

## Tints & shades

- Tints (toward white): #262d4b, #353f69, #435084, #5262a3, #6a79b4, #8591c1, #a3add1, #bfc5df, #dde0ee, #f8f9fc
- Shades (toward black): #161b2c, #151929, #131625, #111422, #0f121f, #0e101b, #0c0e18, #0a0c14, #090a11, #07080e

## Harmonies

- Complementary: #2f2b18
- Analogous: #18282f, #1f182f
- Triadic: #2f181d, #1d2f18
- Split-complementary: #2f1f18, #282f18
- Tetradic: #2f1828, #2f2b18, #182f1f

## Colors that go with #181d30

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #181d30: softer than #000 and cool enough to feel like part of the same palette. Seen in: Volkswagen (https://brandsweets.com/colors/brands/vw-com), Asana (https://brandsweets.com/colors/brands/asana-com), Audi (https://brandsweets.com/colors/brands/audi-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/charcoal
- **Dark Olive Green** #556b2f [harmony, pool: complementary] — Dark Olive Green sits directly opposite #181d30 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Cohere (https://brandsweets.com/colors/brands/cohere-com), Warp (https://brandsweets.com/colors/brands/warp-dev), 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre). — https://brandsweets.com/colors/darkolivegreen
- **Sea Green** #2e8b57 [harmony, pool: triadic] — Sea Green completes a triad with #181d30 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Next.js (https://brandsweets.com/colors/brands/nextjs-org), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Sienna** #a0522d [harmony, pool: split] — Sienna is a split-complement of #181d30: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/sienna
- **Slate Blue** #6a5acd [harmony, pool: analogous] — Slate Blue is #181d30's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), GitLab (https://brandsweets.com/colors/brands/gitlab), Sentry (https://brandsweets.com/colors/brands/sentry-io), Superhuman (https://brandsweets.com/colors/brands/superhuman-com). — https://brandsweets.com/colors/slateblue
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #181d30's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Discover (https://brandsweets.com/colors/brands/discover-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Launch Orange (https://brandsweets.com/palettes/bold#launch-orange). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #181d30 in 18 real palettes, including Blueprint and Southwest Airlines's brand system, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 23 real palettes, including Monzo's brand system and Warp's brand system put Blue beside #181d30, as the accent. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Bumble (https://brandsweets.com/colors/brands/bumble-com), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 16.7:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.26:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6372b0 (4.56:1); AA: background → #858585 (4.53:1); AAA: text → #8894c3 (7.07:1); AAA: background → #a8a8a8 (7.02:1)

## Brands using this color

- **NFL** — accent #172029 (Δ 1.979) — https://brandsweets.com/colors/brands/nfl-com
- **Airtable** — accent #181d26 (Δ 1.985) — https://brandsweets.com/colors/brands/airtable-com
- **Volkswagen** — primary #1b2236 (Δ 1.99) — https://brandsweets.com/colors/brands/vw-com

## Curated palettes containing it

- **Alpine** (cool, clean, light) — #1f6f8b, #7fa2b6, #e76f51, #f5f8fa, #15222e — Glacier blue with a safety-orange accent: technical outdoor gear, not lifestyle. — tool: https://brandsweets.com/palettes/new/1f6f8b-7fa2b6-e76f51-f5f8fa-15222e — collection: https://brandsweets.com/palettes/cool
- **Arctic** (clean, cool, minimal) — #0f1b2d, #7d93a8, #0ea5e9, #ffffff — Navy type on white with an ice-blue accent: crisp and corporate without going grey. — tool: https://brandsweets.com/palettes/new/0f1b2d-7d93a8-0ea5e9-ffffff — collection: https://brandsweets.com/palettes/clean
- **Pastel Pop** (pastel, playful, vivid, light) — #ff9fb2, #9ad0ec, #ffe08a, #ffffff, #1f1f2e — Pastels pushed to the saturated end — pink, sky and lemon — for brands that want soft AND loud. — tool: https://brandsweets.com/palettes/new/ff9fb2-9ad0ec-ffe08a-ffffff-1f1f2e — collection: https://brandsweets.com/palettes/pastel

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/181d30-9c9fc4-df7c4e-231f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#181d30" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.