# #180eaa

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#180eaa`
- RGB: rgb(24, 14, 170)
- HSL: hsl(244, 85%, 36%)
- OKLCH: oklch(0.349 0.221 268.6)
- Relative luminance: 0.0341
- Nearest named color: Dark Galaxy (#0018a8, Δ 1.713) — https://brandsweets.com/colors/dark-galaxy
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/180eaa

## Tints & shades

- Tints (toward white): #1c10c6, #2012e2, #382bee, #5247f0, #6d63f2, #8780f5, #a29cf7, #c1bdfa, #dcd9fc, #f6f6fe
- Shades (toward black): #160d9c, #140b8e, #110a7b, #0f096d, #0d085e, #0b0750, #090542, #07042f, #050321, #030213

## Harmonies

- Complementary: #9faa0e
- Analogous: #0e51aa, #660eaa
- Triadic: #aa180e, #0eaa18
- Split-complementary: #aa660e, #51aa0e
- Tetradic: #aa0e51, #9faa0e, #0eaa66

## Colors that go with #180eaa

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #180eaa: softer than #000 and cool enough to feel like part of the same palette. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Jeep (https://brandsweets.com/colors/brands/jeep-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #180eaa — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Behance (https://brandsweets.com/colors/brands/behance-net), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #180eaa's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), FedEx (https://brandsweets.com/colors/brands/fedex-com). — https://brandsweets.com/colors/steelblue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #180eaa: 4 real palettes, including Peacock's brand system and Blue Mono, as the accent. Seen in: Peacock (https://brandsweets.com/colors/brands/peacocktv-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify). — https://brandsweets.com/colors/cornflowerblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #180eaa: 5 real palettes, including Unilever's brand system and Warbyparker's brand system, as the accent. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), Intel (https://brandsweets.com/colors/brands/intel-com), Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #180eaa: 4 real palettes, including Absolut's brand system and Cargo's brand system, as the supporting colour. Seen in: Absolut (https://brandsweets.com/colors/brands/absolut-com), Cargo (https://brandsweets.com/colors/brands/cargo-site), Readymag (https://brandsweets.com/colors/brands/readymag-com), Samsung (https://brandsweets.com/colors/brands/samsung-com). — https://brandsweets.com/colors/dodgerblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #180eaa in 6 real palettes, including Tide's brand system and Intercom's brand system, as the accent. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), Intercom (https://brandsweets.com/colors/brands/intercom-com), NASA (https://brandsweets.com/colors/brands/nasa-gov), Doordash (https://brandsweets.com/colors/brands/doordash-com). — https://brandsweets.com/colors/orangered
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #180eaa in 10 real palettes, including Nivea's brand system and Discord's brand system, as the supporting colour. Seen in: Nivea (https://brandsweets.com/colors/brands/nivea-com), Discord (https://brandsweets.com/colors/brands/discord), NHL (https://brandsweets.com/colors/brands/nhl-com), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.48:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.68:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #685ff2 (4.51:1); AA: background → #9c9c9c (4.55:1); AAA: text → #9089f5 (7.08:1); AAA: background → #c2c2c2 (7.01:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/180eaa-a39cc4-dfa24e-261f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#180eaa" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.