# #18010f

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#18010f`
- RGB: rgb(24, 1, 15)
- HSL: hsl(323, 92%, 5%)
- OKLCH: oklch(0.143 0.055 344.5)
- Relative luminance: 0.0025
- Nearest named color: Crow (#180614, Δ 2.326) — https://brandsweets.com/colors/crow
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/18010f

## Tints & shades

- Tints (toward white): #45032b, #76054a, #a20766, #ce0982, #f5149f, #f740b1, #f96cc3, #fb98d5, #fdc9e9, #fff5fb
- Shades (toward black): #18010f, #18010f, #18010f, #18010f, #18010f, #14010c, #14010c, #14010c, #14010c, #14010c

## Harmonies

- Complementary: #01180a
- Analogous: #160118, #180104
- Triadic: #0f1801, #010f18
- Split-complementary: #041801, #011816
- Tetradic: #181601, #01180a, #010418

## Colors that go with #18010f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #18010f: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: analogous] — Crimson is #18010f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Coinbase (https://brandsweets.com/colors/brands/coinbase), Riot Games (https://brandsweets.com/colors/brands/riotgames-com), M&M's (https://brandsweets.com/colors/brands/mms-com). — https://brandsweets.com/colors/crimson
- **Sea Green** #2e8b57 [harmony, pool: complementary] — Sea Green sits directly opposite #18010f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Asana (https://brandsweets.com/colors/brands/asana-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Kia (https://brandsweets.com/colors/brands/kia-com). — https://brandsweets.com/colors/seagreen
- **Teal** #008080 [harmony, pool: split] — Teal is a split-complement of #18010f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Redfin (https://brandsweets.com/colors/brands/redfin-com), Perplexity (https://brandsweets.com/colors/brands/perplexity), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #18010f in 16 real palettes, including Ember and Ahrefs's brand system, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 18 real palettes, including Pfizer's brand system and Robinhood's brand system put Blue beside #18010f, as the supporting colour. Seen in: Pfizer (https://brandsweets.com/colors/brands/pfizer-com), Robinhood (https://brandsweets.com/colors/brands/robinhood-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), EA (https://brandsweets.com/colors/brands/ea-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #18010f in 10 real palettes, including Gemstone and Circuit, as the supporting colour. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Circuit (https://brandsweets.com/palettes/technical#circuit), Twitch (https://brandsweets.com/colors/brands/twitch-tv), Render (https://brandsweets.com/colors/brands/render-com). — https://brandsweets.com/colors/blueviolet
- **Brown** #a52a2a [pool] — 4 real palettes, including Velvet and Garnet put Brown beside #18010f, as the lead colour. Seen in: Velvet (https://brandsweets.com/palettes/luxury#velvet), Garnet (https://brandsweets.com/palettes/warm#garnet), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/brown

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 20:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.05:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e1098e (4.63:1); AA: background → #787878 (4.53:1); AAA: text → #f859bb (7.14:1); AAA: background → #999999 (7.02:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/18010f-c19fb0-6dcb62-2d1f22-f0e9f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#18010f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.