# #17aab5

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#17aab5`
- RGB: rgb(23, 170, 181)
- HSL: hsl(184, 77%, 40%)
- OKLCH: oklch(0.674 0.111 203.3)
- Relative luminance: 0.3227
- Nearest named color: lightseagreen (#20b2aa, Δ 3.306) — https://brandsweets.com/colors/lightseagreen
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/17aab5

## Tints & shades

- Tints (toward white): #1bc4d0, #26d6e3, #3ddbe6, #58e0e9, #73e5ed, #8eeaf0, #a9eff4, #c0f3f7, #dbf8fa, #f6fdfe
- Shades (toward black): #1599a2, #138c95, #117b83, #0f6f75, #0d5e63, #0b4d51, #094044, #062f32, #052224, #021112

## Harmonies

- Complementary: #b52217
- Analogous: #17b570, #175cb5
- Triadic: #b517aa, #aab517
- Split-complementary: #b5175c, #b57017
- Tetradic: #7017b5, #b52217, #5cb517

## Colors that go with #17aab5

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #17aab5: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), N26 (https://brandsweets.com/colors/brands/n26-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/charcoal
- **Tomato** #ff6347 [harmony, pool: complementary] — Tomato sits directly opposite #17aab5 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Hermès (https://brandsweets.com/colors/brands/hermes-com). — https://brandsweets.com/colors/tomato
- **Denim** #1560bd [pool] — Designers have shipped Denim with #17aab5: 6 real palettes, including Peacock and Gopro's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Gopro (https://brandsweets.com/colors/brands/gopro-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #17aab5: 5 real palettes, including Unity's brand system and Figma's brand system, as the lead colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Figma (https://brandsweets.com/colors/brands/figma), Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Ford's brand system and Confluent's brand system put Midnight Blue beside #17aab5, as the lead colour. Seen in: Ford (https://brandsweets.com/colors/brands/ford-com), Confluent (https://brandsweets.com/colors/brands/confluent-io), SoFi (https://brandsweets.com/colors/brands/sofi-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 4 real palettes, including Gopro's brand system and Mint Modern put Orange beside #17aab5, as the accent. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Mistral AI (https://brandsweets.com/colors/brands/mistral-ai), Graphite (https://brandsweets.com/palettes/technical#graphite). — https://brandsweets.com/colors/orange
- **Powder Blue** #b0e0e6 [pool] — Designers have shipped Powder Blue with #17aab5: 4 real palettes, including First Snow and Ink Wash, as the accent. Seen in: First Snow (https://brandsweets.com/palettes/cool#first-snow), Ink Wash (https://brandsweets.com/palettes/dark#ink-wash), Crypto.com (https://brandsweets.com/colors/brands/crypto-com), Calendly (https://brandsweets.com/colors/brands/calendly-com). — https://brandsweets.com/colors/powderblue
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #17aab5 in 4 real palettes, including Confluent's brand system and Elastic's brand system, as the supporting colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Elastic (https://brandsweets.com/colors/brands/elastic-co), Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), Brilliant (https://brandsweets.com/colors/brands/brilliant-org). — https://brandsweets.com/colors/royalblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.82:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #128087 (4.71:1); AA: background → #303030 (4.68:1); AAA: text → #0d6268 (7.08:1); AAA: background → #0a0a0a (7.03:1)
- On black (#000000): 7.45:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Ford** — secondary #00a5b5 (Δ 1.605) — https://brandsweets.com/colors/brands/ford-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/17aab5-a2b9be-df4e8a-1f262d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#17aab5" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.