# #17a7cf

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#17a7cf`
- RGB: rgb(23, 167, 207)
- HSL: hsl(193, 80%, 45%)
- OKLCH: oklch(0.678 0.123 223.6)
- Relative luminance: 0.3232
- Nearest named color: Aquarius (#2db0ce, Δ 2.878) — https://brandsweets.com/colors/aquarius
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/17a7cf

## Tints & shades

- Tints (toward white): #19b9e6, #35c2e9, #4cc9eb, #63d0ee, #7ed8f1, #95dff3, #ace6f6, #c3edf8, #dff5fb, #f6fcfe
- Shades (toward black): #1598bc, #1389aa, #117a97, #0f6b85, #0d5d73, #0a4a5c, #083b49, #062c37, #041e25, #020f12

## Harmonies

- Complementary: #cf3f17
- Analogous: #17cf9b, #174bcf
- Triadic: #cf17a7, #a7cf17
- Split-complementary: #cf174b, #cf9b17
- Tetradic: #9b17cf, #cf3f17, #4bcf17

## Colors that go with #17a7cf

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #17a7cf: softer than #000 and cool enough to feel like part of the same palette. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Blizzard (https://brandsweets.com/colors/brands/blizzard-com). — https://brandsweets.com/colors/charcoal
- **Tomato** #ff6347 [harmony, pool: complementary] — Tomato sits directly opposite #17a7cf on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Substack (https://brandsweets.com/colors/brands/substack-com), Hermès (https://brandsweets.com/colors/brands/hermes-com), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/tomato
- **Amber** #ffbf00 [pool] — Amber is paired with #17a7cf in 6 real palettes, including Salesforce's brand system and Blueprint, as the accent. Seen in: Salesforce (https://brandsweets.com/colors/brands/salesforce-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), NBA (https://brandsweets.com/colors/brands/nba-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Canva's brand system and Warp's brand system put Blue beside #17a7cf, as the accent. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Unity (https://brandsweets.com/colors/brands/unity-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com). — https://brandsweets.com/colors/blue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #17a7cf: 7 real palettes, including Gopro's brand system and Coca-Cola's brand system, as the lead colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Apple (https://brandsweets.com/colors/brands/apple-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 9 real palettes, including Confluent's brand system and SoFi's brand system put Midnight Blue beside #17a7cf, as the lead colour. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), SoFi (https://brandsweets.com/colors/brands/sofi-com), Ford (https://brandsweets.com/colors/brands/ford-com), Kraken (https://brandsweets.com/colors/brands/kraken-com). — https://brandsweets.com/colors/midnightblue
- **Mustard Yellow** #ffdb58 [pool] — 4 real palettes, including Lido and Diner put Mustard Yellow beside #17a7cf, as the accent. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Diner (https://brandsweets.com/palettes/vivid#diner), Star Wars (https://brandsweets.com/colors/brands/starwars-com), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box). — https://brandsweets.com/colors/mustard
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #17a7cf in 7 real palettes, including Cursor's brand system and Launch Orange, as the lead colour. Seen in: Cursor (https://brandsweets.com/colors/brands/cursor-com), Launch Orange (https://brandsweets.com/palettes/bold#launch-orange), Figma (https://brandsweets.com/colors/brands/figma), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/orangered

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.81:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #117e9c (4.68:1); AA: background → #303030 (4.69:1); AAA: text → #0d6077 (7.1:1); AAA: background → #0a0a0a (7.04:1)
- On black (#000000): 7.46:1 — AA pass, AA-large pass, AAA pass

## Brands using this color

- **Confluent** — accent #0daccc (Δ 1.621) — https://brandsweets.com/colors/brands/confluent-io
- **SoFi** — secondary #00a2c7 (Δ 1.8) — https://brandsweets.com/colors/brands/sofi-com

## Curated palettes containing it

- **Lido** (summer, vivid, light, playful) — #00a6c7, #ff6b6b, #ffd166, #ffffff, #12303a — Pool blue, watermelon and sun on white — the poolside summer set; the deep teal text keeps it from going juvenile. — tool: https://brandsweets.com/palettes/new/00a6c7-ff6b6b-ffd166-ffffff-12303a — collection: https://brandsweets.com/palettes/summer

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/17a7cf-a2b5be-df4e75-1f242d-e9f1ef?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#17a7cf" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.