# #178afd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#178afd`
- RGB: rgb(23, 138, 253)
- HSL: hsl(210, 98%, 54%)
- OKLCH: oklch(0.637 0.195 254.2)
- Relative luminance: 0.2545
- Nearest named color: dodgerblue (#1e90ff, Δ 1.632) — https://brandsweets.com/colors/dodgerblue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/178afd

## Tints & shades

- Tints (toward white): #2b94fd, #44a1fd, #58abfd, #72b8fe, #86c2fe, #9accfe, #b3d9fe, #c7e3fe, #e1f0ff, #f5faff
- Shades (toward black): #027df7, #0270de, #0263c5, #0257ac, #014a92, #013d79, #013060, #012447, #00172d, #000a14

## Harmonies

- Complementary: #fd8a17
- Analogous: #17fdfd, #1717fd
- Triadic: #fd178a, #8afd17
- Split-complementary: #fd1717, #fdfd17
- Tetradic: #fd17fd, #fd8a17, #17fd17

## Colors that go with #178afd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #178afd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Blizzard (https://brandsweets.com/colors/brands/blizzard-com), Docker (https://brandsweets.com/colors/brands/docker-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #178afd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), WWE (https://brandsweets.com/colors/brands/wwe-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #178afd in 10 real palettes, including Heatwave and Google's brand system, as the supporting colour. Seen in: Heatwave (https://brandsweets.com/palettes/warm#heatwave), Google (https://brandsweets.com/colors/brands/google-com), Walmart (https://brandsweets.com/colors/brands/walmart-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 12 real palettes, including Unity's brand system and Readymag's brand system put Blue beside #178afd, as the supporting colour. Seen in: Unity (https://brandsweets.com/colors/brands/unity-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Cargo (https://brandsweets.com/colors/brands/cargo-site), Samsung (https://brandsweets.com/colors/brands/samsung-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #178afd: 10 real palettes, including Carrefour's brand system and Behance's brand system, as the accent. Seen in: Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Behance (https://brandsweets.com/colors/brands/behance-net), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Nokia (https://brandsweets.com/colors/brands/nokia-com). — https://brandsweets.com/colors/cobalt
- **Dark Orange** #ff8c00 [pool] — Dark Orange shows up next to #178afd in 4 real palettes, including Playground and Elastic's brand system, as the lead colour. Seen in: Playground (https://brandsweets.com/palettes/bold#playground), Elastic (https://brandsweets.com/colors/brands/elastic-co), Learning App (https://brandsweets.com/palettes/playful#learning-app), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com). — https://brandsweets.com/colors/darkorange
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #178afd: 11 real palettes, including Venmo's brand system and Patreon's brand system, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Figma (https://brandsweets.com/colors/brands/figma), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #178afd: 14 real palettes, including Venmo's brand system and Coursera's brand system, as the accent. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Coursera (https://brandsweets.com/colors/brands/coursera-org), Apple (https://brandsweets.com/colors/brands/apple-com), Guinness (https://brandsweets.com/colors/brands/guinness-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.45:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #0273e3 (4.6:1); AA: background → #242424 (4.5:1); AAA: text → #0257ac (7.09:1)
- On black (#000000): 6.09:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #3599fd (7.13:1)

## Brands using this color

- **Venmo** — primary #008cff (Δ 0.608) — https://brandsweets.com/colors/brands/venmo-com
- **HashiCorp** — secondary #2b89ff (Δ 0.849) — https://brandsweets.com/colors/brands/hashicorp-com
- **Replit** — accent #0f87ff (Δ 0.919) — https://brandsweets.com/colors/brands/replit
- **Coursera** — secondary #3286ff (Δ 1.435) — https://brandsweets.com/colors/brands/coursera-org
- **Bluesky Social** — secondary #0085ff (Δ 1.516) — https://brandsweets.com/colors/brands/bsky-app
- **Bluesky Social** — primary #1484fc (Δ 1.568) — https://brandsweets.com/colors/brands/bsky-app
- **Opensea** — primary #0484fc (Δ 1.688) — https://brandsweets.com/colors/brands/opensea-io

## Curated palettes containing it

- **Studio Grey** (minimal, muted, modern) — #1a1a1a, #8c8c8c, #3a86ff, #f2f2f2 — A pure greyscale with a single electric blue — the portfolio palette that makes work look considered. — tool: https://brandsweets.com/palettes/new/1a1a1a-8c8c8c-3a86ff-f2f2f2 — collection: https://brandsweets.com/palettes/minimal
- **Heatwave** (summer, warm, bold, vivid) — #ff4d00, #ffb800, #0091ff, #fff9f0, #231205 — Blaze orange and hot yellow with one cold blue — the high-noon palette; use the blue where the eye needs to rest. — tool: https://brandsweets.com/palettes/new/ff4d00-ffb800-0091ff-fff9f0-231205 — collection: https://brandsweets.com/palettes/summer

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/178afd-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#178afd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.