# #177d4f

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#177d4f`
- RGB: rgb(23, 125, 79)
- HSL: hsl(153, 69%, 29%)
- OKLCH: oklch(0.523 0.115 157.7)
- Relative luminance: 0.1541
- Nearest named color: Bold Irish (#2a814d, Δ 1.759) — https://brandsweets.com/colors/bold-irish
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/177d4f

## Tints & shades

- Tints (toward white): #1c9b62, #22b975, #28d788, #46dd99, #64e3aa, #7ee7b8, #9cedc8, #baf2d9, #d8f8ea, #f6fdfa
- Shades (toward black): #15744a, #136741, #115f3c, #0f5234, #0d492e, #0b3c26, #093421, #072719, #061e13, #03110b

## Harmonies

- Complementary: #7d1745
- Analogous: #177d1c, #17787d
- Triadic: #4f177d, #7d4f17
- Split-complementary: #7d1778, #7d1c17
- Tetradic: #1c177d, #7d1745, #787d17

## Colors that go with #177d4f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #177d4f: softer than #000 and cool enough to feel like part of the same palette. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #177d4f: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #177d4f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Subaru (https://brandsweets.com/colors/brands/subaru-com), Xbox (https://brandsweets.com/colors/brands/xbox-com), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Medium Violet Red** #c71585 [harmony, pool: complementary] — Medium Violet Red sits directly opposite #177d4f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/mediumvioletred
- **Blue** #0000ff [pool] — 4 real palettes, including Kia's brand system and Warp's brand system put Blue beside #177d4f, as the accent. Seen in: Kia (https://brandsweets.com/colors/brands/kia-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Instacart (https://brandsweets.com/colors/brands/instacart-com), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #177d4f: 4 real palettes, including Wellness and Clay & Linen, as the supporting colour. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Denim** #1560bd [pool] — Designers have shipped Denim with #177d4f: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #177d4f: 5 real palettes, including Riverbed and Forest Floor, as the supporting colour. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Forest Floor (https://brandsweets.com/palettes/dark#forest-floor), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch). — https://brandsweets.com/colors/sage-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.14:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #12633f (7.29:1)
- On black (#000000): 4.08:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #198655 (4.58:1); AA: background → #f0f0f0 (4.51:1); AAA: text → #20ac6d (7.18:1)

## Brands using this color

- **BrandSweets** — success #2f7d51 (Δ 1.39) — https://brandsweets.com/colors/brands/brandsweets

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/177d4f-a2beb5-d459cc-1f2d2d-e9f1ea?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#177d4f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.