# #17770e

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#17770e`
- RGB: rgb(23, 119, 14)
- HSL: hsl(115, 79%, 26%)
- OKLCH: oklch(0.497 0.159 142)
- Relative luminance: 0.1341
- Nearest named color: Forestial (#007733, Δ 2.868) — https://brandsweets.com/colors/forestial
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/17770e

## Tints & shades

- Tints (toward white): #1d9712, #23b715, #2adb1a, #41e732, #5eeb52, #7cee72, #9af291, #bbf6b6, #d9fad6, #f7fef6
- Shades (toward black): #156e0d, #13640c, #11570a, #0f4e09, #0d4408, #0b3b07, #0a3206, #072504, #051b03, #031202

## Harmonies

- Complementary: #6e0e77
- Analogous: #4b770e, #0e773a
- Triadic: #0e1777, #770e17
- Split-complementary: #3a0e77, #770e4b
- Tetradic: #0e4b77, #6e0e77, #773a0e

## Colors that go with #17770e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #17770e: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Canopy (https://brandsweets.com/palettes/cool#canopy), Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #17770e — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), MAC Cosmetics (https://brandsweets.com/colors/brands/maccosmetics-com). — https://brandsweets.com/colors/crimson
- **Blue** #0000ff [pool] — 4 real palettes, including Instacart's brand system and Kia's brand system put Blue beside #17770e, as the accent. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Kia (https://brandsweets.com/colors/brands/kia-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/blue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #17770e: 5 real palettes, including Xbox's brand system and Intel's brand system, as the supporting colour. Seen in: Xbox (https://brandsweets.com/colors/brands/xbox-com), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #17770e — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Xbox (https://brandsweets.com/colors/brands/xbox-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #17770e in 9 real palettes, including Acer's brand system and Instacart's brand system, as that palette's text colour. Seen in: Acer (https://brandsweets.com/colors/brands/acer-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), 7-Eleven (https://brandsweets.com/colors/brands/7-eleven-com), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/taupe
- **Dark Orchid** #9932cc [harmony: complementary] — Dark Orchid sits directly opposite #17770e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkorchid
- **Medium Violet Red** #c71585 [harmony, pool: split] — Medium Violet Red is a split-complement of #17770e: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/mediumvioletred

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 5.7:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #13640c (7.35:1)
- On black (#000000): 3.68:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #1a8910 (4.63:1); AA: background → #e6e6e6 (4.57:1); AAA: text → #21ad14 (7.05:1)

## Brands using this color

- **Xbox** — primary #147c14 (Δ 1.499) — https://brandsweets.com/colors/brands/xbox-com

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/17770e-a2bea3-8d4edf-1f2d24-eef1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#17770e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.