# #175f8c

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#175f8c`
- RGB: rgb(23, 95, 140)
- HSL: hsl(203, 72%, 32%)
- OKLCH: oklch(0.465 0.099 241.9)
- Relative luminance: 0.1026
- Nearest named color: Blue Velvet (#0d6183, Δ 1.817) — https://brandsweets.com/colors/blue-velvet
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/175f8c

## Tints & shades

- Tints (toward white): #1c74ab, #2086c5, #2c99dd, #47a6e1, #65b5e6, #84c4eb, #9fd0ef, #bddff4, #d8ecf9, #f6fbfe
- Shades (toward black): #15567f, #134d72, #114769, #0f3f5c, #0d364f, #0b2d42, #092435, #071e2c, #05151f, #030c12

## Harmonies

- Complementary: #8c4417
- Analogous: #178c7f, #17258c
- Triadic: #8c175f, #5f8c17
- Split-complementary: #8c1725, #8c7f17
- Tetradic: #7f178c, #8c4417, #258c17

## Colors that go with #175f8c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #175f8c: softer than #000 and cool enough to feel like part of the same palette. Seen in: Harbour (https://brandsweets.com/palettes/cool#harbour), Amazon (https://brandsweets.com/colors/brands/amazon-com), Pampers (https://brandsweets.com/colors/brands/pampers-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #175f8c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Motorola (https://brandsweets.com/colors/brands/motorola-com), Stripe (https://brandsweets.com/colors/brands/stripe), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Xbox (https://brandsweets.com/colors/brands/xbox-com). — https://brandsweets.com/colors/royalblue
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #175f8c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #175f8c in 6 real palettes, including McDonald's's brand system and Lemon Squeezy's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 6 real palettes, including Tesco's brand system and Activision's brand system put Blue beside #175f8c, as the supporting colour. Seen in: Tesco (https://brandsweets.com/colors/brands/tesco-com), Activision (https://brandsweets.com/colors/brands/activision-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Pixar (https://brandsweets.com/colors/brands/pixar-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #175f8c: 4 real palettes, including Coca-Cola's brand system and Gopro's brand system, as the supporting colour. Seen in: Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Gopro (https://brandsweets.com/colors/brands/gopro-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/cornflowerblue
- **Crimson** #dc143c [pool] — Crimson is paired with #175f8c in 16 real palettes, including Costco's brand system and McDonald's's brand system, as the lead colour. Seen in: Costco (https://brandsweets.com/colors/brands/costco-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #175f8c: 4 real palettes, including Venmo's brand system and Deep Water, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.88:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #165c88 (7.19:1)
- On black (#000000): 3.05:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #1e7db8 (4.68:1); AA: background → #d1d1d1 (4.51:1); AAA: text → #359dde (7.03:1)

## Brands using this color

- **Motorola** — accent #0d5c91 (Δ 1.443) — https://brandsweets.com/colors/brands/motorola-com
- **Capital One** — secondary #255f82 (Δ 1.781) — https://brandsweets.com/colors/brands/capitalone-com
- **Dutch Bros** — secondary #006098 (Δ 1.974) — https://brandsweets.com/colors/brands/dutchbros-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/175f8c-9cb0c4-df4e5d-1f222d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#175f8c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.