# #175d82

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#175d82`
- RGB: rgb(23, 93, 130)
- HSL: hsl(201, 70%, 30%)
- OKLCH: oklch(0.455 0.09 237.4)
- Relative luminance: 0.0962
- Nearest named color: Blue Velvet (#0d6183, Δ 1.199) — https://brandsweets.com/colors/blue-velvet
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/175d82

## Tints & shades

- Tints (toward white): #1c72a0, #2288bf, #269ad9, #45a8de, #63b6e3, #81c5e9, #a0d3ee, #badff3, #d8edf8, #f6fbfd
- Shades (toward black): #155375, #134d6c, #11445f, #0f3e57, #0d344a, #0b2b3d, #092534, #071c27, #05161e, #030c11

## Harmonies

- Complementary: #823c17
- Analogous: #178272, #172782
- Triadic: #82175d, #5d8217
- Split-complementary: #821727, #827217
- Tetradic: #721782, #823c17, #278217

## Colors that go with #175d82

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #175d82: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Costco (https://brandsweets.com/colors/brands/costco-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Walgreens (https://brandsweets.com/colors/brands/walgreens-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #175d82's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Motorola (https://brandsweets.com/colors/brands/motorola-com), Stripe (https://brandsweets.com/colors/brands/stripe), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/royalblue
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #175d82 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #175d82 in 4 real palettes, including McDonald's's brand system and Lemon Squeezy's brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Tesco's brand system and CVS's brand system put Blue beside #175d82, as the supporting colour. Seen in: Tesco (https://brandsweets.com/colors/brands/tesco-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Activision (https://brandsweets.com/colors/brands/activision-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #175d82: 4 real palettes, including Open House and Dusk, as the supporting colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), Dusk (https://brandsweets.com/palettes/cool#dusk), Alpine (https://brandsweets.com/palettes/cool#alpine), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine). — https://brandsweets.com/colors/cadetblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #175d82: 6 real palettes, including Fireside and Wendy's's brand system, as the lead colour. Seen in: Fireside (https://brandsweets.com/palettes/dark#fireside), Wendy's (https://brandsweets.com/colors/brands/wendys-com), AT&T (https://brandsweets.com/colors/brands/att-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com). — https://brandsweets.com/colors/firebrick
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #175d82: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.18:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.92:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #1f7fb2 (4.74:1); AA: background → #cfcfcf (4.61:1); AAA: text → #2f9eda (7.02:1); AAA: background → #ffffff (7.18:1)

## Brands using this color

- **Capital One** — secondary #255f82 (Δ 1.178) — https://brandsweets.com/colors/brands/capitalone-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/175d82-9cb1c4-df4e62-1f222d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#175d82" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.