# #17542f

A color — dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#17542f`
- RGB: rgb(23, 84, 47)
- HSL: hsl(144, 57%, 21%)
- OKLCH: oklch(0.397 0.088 152.8)
- Relative luminance: 0.0673
- Nearest named color: O Tannenbaum (#005522, Δ 2.297) — https://brandsweets.com/colors/o-tannenbaum
- Moods: dark, luxury, bold
- Page: https://brandsweets.com/colors/17542f

## Tints & shades

- Tints (toward white): #207442, #279051, #30b063, #3fca77, #5fd38d, #7bdba1, #9be4b8, #bbeccf, #d7f4e3, #f7fdf9
- Shades (toward black): #154c2b, #144829, #124024, #0f3820, #0e341d, #0c2c19, #0a2414, #081c10, #07180e, #041009

## Harmonies

- Complementary: #54173c
- Analogous: #1d5417, #17544e
- Triadic: #2f1754, #542f17
- Split-complementary: #4e1754, #54171d
- Tetradic: #171d54, #54173c, #544e17

## Colors that go with #17542f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 5 real palettes, including Rolex's brand system and Jeep's brand system put Blue beside #17542f, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Instacart (https://brandsweets.com/colors/brands/instacart-com). — https://brandsweets.com/colors/blue
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #17542f in 4 real palettes, including Neon's brand system and CircleCI's brand system, as the lead colour. Seen in: Neon (https://brandsweets.com/colors/brands/neon-tech), CircleCI (https://brandsweets.com/colors/brands/circleci-com), Chime (https://brandsweets.com/colors/brands/chime-com), WhatsApp (https://brandsweets.com/colors/brands/whatsapp-com). — https://brandsweets.com/colors/emerald-green
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #17542f in 4 real palettes, including Neon's brand system and HubSpot's brand system, as the accent. Seen in: Neon (https://brandsweets.com/colors/brands/neon-tech), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Clerk (https://brandsweets.com/colors/brands/clerk-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/orangered
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #17542f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Saddle Brown** #8b4513 [pool] — Designers have shipped Saddle Brown with #17542f: 4 real palettes, including Bookshop and Darkroom, as the lead colour. Seen in: Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Domino's (https://brandsweets.com/colors/brands/dominos-com), Cider (https://brandsweets.com/palettes/warm#cider). — https://brandsweets.com/colors/saddlebrown
- **Teal** #008080 [harmony, pool: analogous] — Teal is #17542f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Gusto (https://brandsweets.com/colors/brands/gusto-com), N26 (https://brandsweets.com/colors/brands/n26-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/teal
- **Medium Violet Red** #c71585 [harmony: complementary] — Medium Violet Red sits directly opposite #17542f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/mediumvioletred
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #17542f: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.95:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.35:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #25884d (4.71:1); AA: background → #b8b8b8 (4.51:1); AAA: text → #2fac61 (7.19:1); AAA: background → #e6e6e6 (7.17:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/17542f-a2beb0-ca59d4-1f2d2b-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#17542f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.