# #17540d

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#17540d`
- RGB: rgb(23, 84, 13)
- HSL: hsl(112, 73%, 19%)
- OKLCH: oklch(0.392 0.118 141.2)
- Relative luminance: 0.0655
- Nearest named color: Forest (#0b5509, Δ 0.77) — https://brandsweets.com/colors/forest
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/17540d

## Tints & shades

- Tints (toward white): #207713, #299a18, #33be1e, #3fdd27, #5ee34a, #7ae869, #99ed8c, #b9f3b0, #d8f8d3, #f7fef6
- Shades (toward black): #154f0c, #13470b, #12420a, #0f3909, #0e3508, #0c2c07, #0b2806, #081f05, #071a04, #051203

## Harmonies

- Complementary: #4a0d54
- Analogous: #3a540d, #0d5427
- Triadic: #0d1754, #540d17
- Split-complementary: #270d54, #540d3a
- Tetradic: #0d3a54, #4a0d54, #54270d

## Colors that go with #17540d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Blue** #0000ff [pool] — 4 real palettes, including Rolex's brand system and Warp's brand system put Blue beside #17540d, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Warp (https://brandsweets.com/colors/brands/warp-dev), Jeep (https://brandsweets.com/colors/brands/jeep-com), Instacart (https://brandsweets.com/colors/brands/instacart-com). — https://brandsweets.com/colors/blue
- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #17540d in 4 real palettes, including CircleCI's brand system and Neon's brand system, as the supporting colour. Seen in: CircleCI (https://brandsweets.com/colors/brands/circleci-com), Neon (https://brandsweets.com/colors/brands/neon-tech), Chime (https://brandsweets.com/colors/brands/chime-com), WhatsApp (https://brandsweets.com/colors/brands/whatsapp-com). — https://brandsweets.com/colors/emerald-green
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #17540d: 4 real palettes, including Pine & Birch and Darkroom, as the supporting colour. Seen in: Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Stone (https://brandsweets.com/palettes/neutral#stone), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding). — https://brandsweets.com/colors/sage-green
- **Taupe** #483c32 [pool] — Taupe is paired with #17540d in 7 real palettes, including Pine & Birch and Squarespace's brand system, as that palette's text colour. Seen in: Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Squarespace (https://brandsweets.com/colors/brands/squarespace-com), Bookshop (https://brandsweets.com/palettes/editorial#bookshop), Chobani (https://brandsweets.com/colors/brands/chobani-com). — https://brandsweets.com/colors/taupe
- **Dark Orchid** #9932cc [harmony: complementary] — Dark Orchid sits directly opposite #17540d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkorchid
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #17540d — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: MAC Cosmetics (https://brandsweets.com/colors/brands/maccosmetics-com). — https://brandsweets.com/colors/crimson
- **Medium Violet Red** #c71585 [harmony: split] — Medium Violet Red is a split-complement of #17540d: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. — https://brandsweets.com/colors/mediumvioletred
- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #17540d: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Pampers (https://brandsweets.com/colors/brands/pampers-com). — https://brandsweets.com/colors/charcoal

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.09:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.31:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #258915 (4.67:1); AA: background → #b8b8b8 (4.58:1); AAA: text → #2eac1b (7.03:1); AAA: background → #e3e3e3 (7.08:1)

## Brands using this color

- **MAC Cosmetics** — accent #005600 (Δ 1.567) — https://brandsweets.com/colors/brands/maccosmetics-com
- **CircleCI** — primary #005700 (Δ 1.712) — https://brandsweets.com/colors/brands/circleci-com
- **CircleCI** — accent #005700 (Δ 1.712) — https://brandsweets.com/colors/brands/circleci-com

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/17540d-a2bea2-864edf-1f2d23-eef1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#17540d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.