# #174c01

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#174c01`
- RGB: rgb(23, 76, 1)
- HSL: hsl(102, 97%, 15%)
- OKLCH: oklch(0.367 0.115 139.1)
- Relative luminance: 0.0535
- Nearest named color: British Racing Green (#05480d, Δ 2.009) — https://brandsweets.com/colors/british-racing-green
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/174c01

## Tints & shades

- Tints (toward white): #247402, #32a102, #3ec903, #4bf104, #67fc27, #83fc4f, #9ffd77, #bcfea0, #dcfecd, #f8fff5
- Shades (toward black): #164601, #144101, #133c01, #113701, #103201, #0c2801, #0b2301, #091e00, #081900, #061400

## Harmonies

- Complementary: #35014b
- Analogous: #3d4b01, #014b10
- Triadic: #01174b, #4b0117
- Split-complementary: #10014b, #4b013d
- Tetradic: #013d4b, #35014b, #4b1001

## Colors that go with #174c01

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Emerald Green** #50c878 [pool] — Emerald Green is paired with #174c01 in 5 real palettes, including CircleCI's brand system and Chime's brand system, as the supporting colour. Seen in: CircleCI (https://brandsweets.com/colors/brands/circleci-com), Chime (https://brandsweets.com/colors/brands/chime-com), WhatsApp (https://brandsweets.com/colors/brands/whatsapp-com), Neon (https://brandsweets.com/colors/brands/neon-tech). — https://brandsweets.com/colors/emerald-green
- **Taupe** #483c32 [pool] — Taupe is paired with #174c01 in 5 real palettes, including Squarespace's brand system and Pine & Birch, as the lead colour. Seen in: Squarespace (https://brandsweets.com/colors/brands/squarespace-com), Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Chobani (https://brandsweets.com/colors/brands/chobani-com), Bookshop (https://brandsweets.com/palettes/editorial#bookshop). — https://brandsweets.com/colors/taupe
- **Dark Orchid** #9932cc [harmony: complementary] — Dark Orchid sits directly opposite #174c01 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/darkorchid
- **Blue** #0000ff [pool] — 3 real palettes, including Rolex's brand system and Instacart's brand system put Blue beside #174c01, as the accent. Seen in: Rolex (https://brandsweets.com/colors/brands/rolex-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Jeep (https://brandsweets.com/colors/brands/jeep-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 3 real palettes, including Garden Wedding and Nursery put Blush Pink beside #174c01, as the supporting colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Nursery (https://brandsweets.com/palettes/light#nursery), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/blush-pink
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #174c01 in 3 real palettes, including Neon's brand system and HubSpot's brand system, as the accent. Seen in: Neon (https://brandsweets.com/colors/brands/neon-tech), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Clerk (https://brandsweets.com/colors/brands/clerk-com). — https://brandsweets.com/colors/orangered
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #174c01 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com). — https://brandsweets.com/colors/royalblue
- **Cream** #fffdd0 [role] — Cream is the surface #174c01 wants: a warm off-white that shares its undertone, so #174c01 reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.14:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.07:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #2a8802 (4.62:1); AA: background → #adadad (4.52:1); AAA: text → #37b003 (7.37:1); AAA: background → #d9d9d9 (7.18:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/174c01-a7bea2-6e4edf-1f2d21-eff1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#174c01" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.