# #174a39

A color — dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#174a39`
- RGB: rgb(23, 74, 57)
- HSL: hsl(160, 53%, 19%)
- OKLCH: oklch(0.37 0.062 167.5)
- Relative luminance: 0.0538
- Nearest named color: Tropical Forest (#024a43, Δ 1.834) — https://brandsweets.com/colors/tropical-forest
- Moods: dark, luxury, bold
- Page: https://brandsweets.com/colors/174a39

## Tints & shades

- Tints (toward white): #206951, #2a8969, #34a881, #40c498, #5fcea9, #7ad6b8, #9ae0c8, #b9e9d9, #d8f3ea, #f7fdfb
- Shades (toward black): #164636, #133e30, #123b2d, #103327, #0e2f24, #0c271e, #0b231b, #081b15, #071712, #05100c

## Harmonies

- Complementary: #4a1728
- Analogous: #174a1f, #17424a
- Triadic: #39174a, #4a3917
- Split-complementary: #4a1742, #4a1f17
- Tetradic: #1f174a, #4a1728, #424a17

## Colors that go with #174a39

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #174a39: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), MAC Cosmetics (https://brandsweets.com/colors/brands/maccosmetics-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Teal** #008080 [harmony, pool: analogous] — Teal is #174a39's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Gusto (https://brandsweets.com/colors/brands/gusto-com), N26 (https://brandsweets.com/colors/brands/n26-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/teal
- **Blue** #0000ff [pool] — 9 real palettes, including Jeep's brand system and Instacart's brand system put Blue beside #174a39, as the accent. Seen in: Jeep (https://brandsweets.com/colors/brands/jeep-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Garden Wedding and Nursery put Blush Pink beside #174a39, as the supporting colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Nursery (https://brandsweets.com/palettes/light#nursery), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #174a39: 4 real palettes, including Paper & Pine and Clean Beauty, as the supporting colour. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Coastal (https://brandsweets.com/palettes/cool#coastal), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/cadetblue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #174a39: 5 real palettes, including Notion's brand system and Clean Beauty. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Bakery (https://brandsweets.com/palettes/warm#bakery). — https://brandsweets.com/colors/copper
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #174a39: 4 real palettes, including Lamborghini's brand system and Vimeo's brand system, as the supporting colour. Seen in: Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Vimeo (https://brandsweets.com/colors/brands/vimeo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/deepskyblue
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #174a39: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.12:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.08:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #298566 (4.64:1); AA: background → #adadad (4.51:1); AAA: text → #34a881 (7.06:1); AAA: background → #d9d9d9 (7.17:1)

## Brands using this color

- **Squarespace** — accent #1e4c41 (Δ 1.568) — https://brandsweets.com/colors/brands/squarespace-com
- **Sweetgreen** — accent #00473c (Δ 1.827) — https://brandsweets.com/colors/brands/sweetgreen-com

## Curated palettes containing it

- **Paper & Pine** (minimal, cool, clean, muted) — #1f4d3a, #8aa39b, #d98c3f, #f7f7f4, #1c2321 — Deep pine on paper-white with a marmalade accent — a quiet, sustainable-brand palette that isn't beige. — tool: https://brandsweets.com/palettes/new/1f4d3a-8aa39b-d98c3f-f7f7f4-1c2321 — collection: https://brandsweets.com/palettes/minimal

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/174a39-a2beb8-d459be-1f2c2d-e9f1eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#174a39" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.