# #174a23

A color — dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#174a23`
- RGB: rgb(23, 74, 35)
- HSL: hsl(134, 53%, 19%)
- OKLCH: oklch(0.364 0.085 148.3)
- Relative luminance: 0.052
- Nearest named color: Zucchini (#17462e, Δ 2.452) — https://brandsweets.com/colors/zucchini
- Moods: dark, luxury, bold
- Page: https://brandsweets.com/colors/174a23

## Tints & shades

- Tints (toward white): #206931, #2a8940, #34a84f, #40c45f, #5fce79, #7ad690, #9ae0aa, #b9e9c4, #d8f3de, #f7fdf8
- Shades (toward black): #164621, #133e1d, #123b1b, #103318, #0e2f16, #0c2712, #0b2310, #081b0d, #07170b, #051007

## Harmonies

- Complementary: #4a173e
- Analogous: #244a17, #174a3c
- Triadic: #23174a, #4a2317
- Split-complementary: #3c174a, #4a1724
- Tetradic: #17244a, #4a173e, #4a3c17

## Colors that go with #174a23

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #174a23 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Docker (https://brandsweets.com/colors/brands/docker-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/royalblue
- **Blue** #0000ff [pool] — 7 real palettes, including Instacart's brand system and Jeep's brand system put Blue beside #174a23, as the accent. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Garden Wedding and Rain Garden put Blush Pink beside #174a23, as the supporting colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Nursery (https://brandsweets.com/palettes/light#nursery), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Copper** #b87333 [pool] — Designers have shipped Copper with #174a23: 5 real palettes, including Notion's brand system and Clean Beauty. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Bakery (https://brandsweets.com/palettes/warm#bakery), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #174a23 in 4 real palettes, including MAC Cosmetics's brand system and Codecademy's brand system, as the supporting colour. Seen in: MAC Cosmetics (https://brandsweets.com/colors/brands/maccosmetics-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #174a23: 4 real palettes, including Lamborghini's brand system and Vimeo's brand system, as the supporting colour. Seen in: Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Vimeo (https://brandsweets.com/colors/brands/vimeo-com), Astro (https://brandsweets.com/colors/brands/astro-build), Warp (https://brandsweets.com/colors/brands/warp-dev). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #174a23: 6 real palettes, including Hinge's brand system and Jack Daniel's's brand system, as the accent. Seen in: Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/denim
- **Cream** #fffdd0 [role] — Cream is the surface #174a23 wants: a warm off-white that shares its undertone, so #174a23 reads softer on it than on pure white. — https://brandsweets.com/colors/cream

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.29:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.04:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #29853e (4.52:1); AA: background → #adadad (4.59:1); AAA: text → #35ac50 (7.17:1); AAA: background → #d6d6d6 (7.08:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/174a23-a2beac-b559d4-1f2d29-ebf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#174a23" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.