# #174663

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#174663`
- RGB: rgb(23, 70, 99)
- HSL: hsl(203, 62%, 24%)
- OKLCH: oklch(0.377 0.071 239.8)
- Relative luminance: 0.0546
- Nearest named color: Black Turmeric (#2c4364, Δ 2.182) — https://brandsweets.com/colors/black-turmeric
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/174663

## Tints & shades

- Tints (toward white): #1e5a80, #2672a1, #2d86be, #419bd2, #5eaad9, #7bb9e0, #9ccbe8, #b9daef, #daebf6, #f7fbfd
- Shades (toward black): #15405b, #133a53, #11354a, #102f42, #0e293a, #0c2332, #0a1d29, #081721, #061219, #040c11

## Harmonies

- Complementary: #633417
- Analogous: #17635a, #172063
- Triadic: #631746, #466317
- Split-complementary: #631720, #635a17
- Tetradic: #5a1763, #633417, #206317

## Colors that go with #174663

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Royal Blue** #4169e1 [harmony, pool: analogous] — Royal Blue is #174663's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Zoom (https://brandsweets.com/colors/brands/zoom-us), Disney (https://brandsweets.com/colors/brands/disney-com), Confluent (https://brandsweets.com/colors/brands/confluent-io), Docker (https://brandsweets.com/colors/brands/docker-com). — https://brandsweets.com/colors/royalblue
- **Teal** #008080 [harmony, pool: analogous] — Teal is #174663's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Gusto (https://brandsweets.com/colors/brands/gusto-com), N26 (https://brandsweets.com/colors/brands/n26-com), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/teal
- **Blue** #0000ff [pool] — 9 real palettes, including Alaska Airlines's brand system and Jeep's brand system put Blue beside #174663, as the accent. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 4 real palettes, including Garden Wedding and Nursery put Blush Pink beside #174663, as the supporting colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Nursery (https://brandsweets.com/palettes/light#nursery), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #174663: 5 real palettes, including Paper & Pine and Open House, as the supporting colour. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Open House (https://brandsweets.com/palettes/clean#open-house), Coastal (https://brandsweets.com/palettes/cool#coastal), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty). — https://brandsweets.com/colors/cadetblue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #174663: 4 real palettes, including Notion's brand system and Desert Road. Seen in: Notion (https://brandsweets.com/colors/brands/notion), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #174663 in 8 real palettes, including Codecademy's brand system and Frost & Ember, as the accent. Seen in: Codecademy (https://brandsweets.com/colors/brands/codecademy-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember), Marvel (https://brandsweets.com/colors/brands/marvel-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com). — https://brandsweets.com/colors/crimson
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #174663: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.04:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.09:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #297bae (4.54:1); AA: background → #b0b0b0 (4.63:1); AAA: text → #459dd3 (7.02:1); AAA: background → #d9d9d9 (7.11:1)

## Brands using this color

- **Auth0** — secondary #27455c (Δ 1.737) — https://brandsweets.com/colors/brands/auth0-com
- **Hinge** — secondary #27455c (Δ 1.737) — https://brandsweets.com/colors/brands/hinge-co
- **Jack Daniel's** — secondary #27455c (Δ 1.737) — https://brandsweets.com/colors/brands/jackdaniels-com
- **Lamborghini** — accent #27455c (Δ 1.737) — https://brandsweets.com/colors/brands/lamborghini-com
- **Puma** — accent #27455c (Δ 1.737) — https://brandsweets.com/colors/brands/puma-com
- **Stanley** — accent #27455c (Δ 1.737) — https://brandsweets.com/colors/brands/stanley1913-com
- **Starlink** — primary #27455c (Δ 1.737) — https://brandsweets.com/colors/brands/starlink-com
- **Zoom** — accent #27455c (Δ 1.737) — https://brandsweets.com/colors/brands/zoom-us

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/174663-9cb0c4-df4e5d-1f222d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#174663" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.