# #17443e

A color — dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#17443e`
- RGB: rgb(23, 68, 62)
- HSL: hsl(172, 49%, 18%)
- OKLCH: oklch(0.354 0.05 183.3)
- Relative luminance: 0.0466
- Nearest named color: Botanical Night (#12403c, Δ 1.475) — https://brandsweets.com/colors/botanical-night
- Moods: dark, luxury, bold
- Page: https://brandsweets.com/colors/17443e

## Tints & shades

- Tints (toward white): #22635a, #2c8176, #37a092, #41bead, #5fc8ba, #7ed3c7, #9cddd5, #bbe8e2, #d9f2ef, #f7fcfc
- Shades (toward black): #16413b, #143934, #123531, #102e2a, #0e2a26, #0d2623, #0a1e1c, #091b18, #071311, #050f0e

## Harmonies

- Complementary: #44171d
- Analogous: #174428, #173444
- Triadic: #3e1744, #443e17
- Split-complementary: #441734, #442817
- Tetradic: #281744, #44171d, #344417

## Colors that go with #17443e

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Sea Green** #2e8b57 [harmony, pool: analogous] — Sea Green is #17443e's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Asana (https://brandsweets.com/colors/brands/asana-com), Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Subaru (https://brandsweets.com/colors/brands/subaru-com). — https://brandsweets.com/colors/seagreen
- **Teal** #008080 [harmony, pool: analogous] — Teal is #17443e's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: N26 (https://brandsweets.com/colors/brands/n26-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Gusto (https://brandsweets.com/colors/brands/gusto-com), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #17443e in 4 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 10 real palettes, including Jeep's brand system and Instacart's brand system put Blue beside #17443e, as the accent. Seen in: Jeep (https://brandsweets.com/colors/brands/jeep-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Garden Wedding and Rain Garden put Blush Pink beside #17443e, as the supporting colour. Seen in: Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Nursery (https://brandsweets.com/palettes/light#nursery), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #17443e in 4 real palettes, including Polaroid and Coastal, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Coastal (https://brandsweets.com/palettes/cool#coastal), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #17443e: 7 real palettes, including Paper & Pine and Clean Beauty, as the supporting colour. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Coastal (https://brandsweets.com/palettes/cool#coastal), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/cadetblue
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #17443e: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 10.86:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.93:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #2c8176 (4.51:1); AA: background → #a8a8a8 (4.57:1); AAA: text → #39a799 (7.16:1); AAA: background → #d1d1d1 (7.11:1)

## Brands using this color

- **Jeep** — secondary #1e4544 (Δ 1.297) — https://brandsweets.com/colors/brands/jeep-com
- **Sweetgreen** — accent #00473c (Δ 1.645) — https://brandsweets.com/colors/brands/sweetgreen-com
- **HubSpot** — primary #124548 (Δ 1.662) — https://brandsweets.com/colors/brands/hubspot-com
- **HubSpot** — accent #124548 (Δ 1.662) — https://brandsweets.com/colors/brands/hubspot-com

## Curated palettes containing it

- **Canopy** (forest, cool, muted, calm) — #2d6a4f, #95d5b2, #d8a48f, #f6faf7, #1b4332 — Deep green and new-leaf mint with a bark-pink accent — a forest that reads calm rather than camo. — tool: https://brandsweets.com/palettes/new/2d6a4f-95d5b2-d8a48f-f6faf7-1b4332 — collection: https://brandsweets.com/palettes/forest

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/17443e-a2bebe-d459a5-1f292d-e9f1ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#17443e" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.