# #174397

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#174397`
- RGB: rgb(23, 67, 151)
- HSL: hsl(219, 74%, 34%)
- OKLCH: oklch(0.407 0.146 261.7)
- Relative luminance: 0.0643
- Nearest named color: Cascade Twilight (#234893, Δ 1.959) — https://brandsweets.com/colors/cascade-twilight
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/174397

## Tints & shades

- Tints (toward white): #1b4fb1, #1f5dd1, #2e6de0, #4e82e4, #6895e8, #83a8ec, #a2bef1, #bcd0f5, #dce6fa, #f6f9fe
- Shades (toward black): #153e8a, #13387c, #11326f, #0f2c62, #0d2654, #0b2047, #091a3a, #07142c, #050e1f, #030812

## Harmonies

- Complementary: #976a17
- Analogous: #178497, #2a1797
- Triadic: #971743, #439717
- Split-complementary: #972a17, #849717
- Tetradic: #971784, #976a17, #17972a

## Colors that go with #174397

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #174397: softer than #000 and cool enough to feel like part of the same palette. Seen in: Amazon (https://brandsweets.com/colors/brands/amazon-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Harbour (https://brandsweets.com/palettes/cool#harbour), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #174397 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Costco (https://brandsweets.com/colors/brands/costco-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #174397's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 8 real palettes, including CVS's brand system and Procter & Gamble's brand system put Blue beside #174397, as the supporting colour. Seen in: CVS (https://brandsweets.com/colors/brands/cvs-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #174397: 4 real palettes, including Blue Mono and Gopro's brand system, as the supporting colour. Seen in: Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Gopro (https://brandsweets.com/colors/brands/gopro-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Peacock (https://brandsweets.com/colors/brands/peacocktv-com). — https://brandsweets.com/colors/cornflowerblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #174397: 6 real palettes, including MLB's brand system and 3M's brand system, as the supporting colour. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), 3M (https://brandsweets.com/colors/brands/3m-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com). — https://brandsweets.com/colors/firebrick
- **Midnight Blue** #191970 [pool] — 19 real palettes, including Fintech Trust and Blue Mono put Midnight Blue beside #174397, as that palette's text colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Air France (https://brandsweets.com/colors/brands/airfrance-com), First Snow (https://brandsweets.com/palettes/cool#first-snow). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #174397 in 6 real palettes, including NASA's brand system and Tide's brand system, as the supporting colour. Seen in: NASA (https://brandsweets.com/colors/brands/nasa-gov), Tide (https://brandsweets.com/colors/brands/tide-com), Soundcloud (https://brandsweets.com/colors/brands/soundcloud-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/orangered

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.19:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.29:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #3370e1 (4.55:1); AA: background → #b8b8b8 (4.63:1); AAA: text → #6895e8 (7.05:1); AAA: background → #e3e3e3 (7.16:1)

## Brands using this color

- **Reebok** — accent #244496 (Δ 1.169) — https://brandsweets.com/colors/brands/reebok-com
- **Nokia** — primary #124191 (Δ 1.21) — https://brandsweets.com/colors/brands/nokia-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/174397-9ca5c4-df664e-211f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#174397" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.