# #17352c

A color — dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#17352c`
- RGB: rgb(23, 53, 44)
- HSL: hsl(162, 39%, 15%)
- OKLCH: oklch(0.303 0.04 171.8)
- Relative luminance: 0.0291
- Nearest named color: Elite Teal (#133337, Δ 2.348) — https://brandsweets.com/colors/elite-teal
- Moods: dark, luxury, bold
- Page: https://brandsweets.com/colors/17352c

## Tints & shades

- Tints (toward white): #245244, #32715e, #3e8e76, #4baa8d, #67bca2, #83c9b4, #9fd5c5, #bce1d6, #dcefe9, #f8fcfb
- Shades (toward black): #163229, #142e26, #132b23, #112720, #10231d, #0c1c18, #0b1915, #091512, #08120f, #060e0c

## Harmonies

- Complementary: #351720
- Analogous: #17351d, #172f35
- Triadic: #2c1735, #352c17
- Split-complementary: #35172f, #351d17
- Tetradic: #1d1735, #351720, #2f3517

## Colors that go with #17352c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Rust** #b7410e [harmony, pool: split] — Rust is a split-complement of #17352c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: IHG (https://brandsweets.com/colors/brands/ihg-com), Harvest (https://brandsweets.com/palettes/warm#harvest), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/rust
- **Sea Green** #2e8b57 [harmony, pool: analogous] — Sea Green is #17352c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Asana (https://brandsweets.com/colors/brands/asana-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/seagreen
- **Sienna** #a0522d [harmony, pool: triadic] — Sienna completes a triad with #17352c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Harvest (https://brandsweets.com/palettes/warm#harvest), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/sienna
- **Slate Blue** #6a5acd [harmony, pool: triadic] — Slate Blue completes a triad with #17352c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), GitLab (https://brandsweets.com/colors/brands/gitlab), Marvel (https://brandsweets.com/colors/brands/marvel-com), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas). — https://brandsweets.com/colors/slateblue
- **Teal** #008080 [harmony, pool: analogous] — Teal is #17352c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: N26 (https://brandsweets.com/colors/brands/n26-com), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Alpine (https://brandsweets.com/palettes/cool#alpine), Saffron (https://brandsweets.com/palettes/warm#saffron). — https://brandsweets.com/colors/teal
- **Medium Violet Red** #c71585 [harmony, pool: complementary] — Medium Violet Red sits directly opposite #17352c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: T-Mobile (https://brandsweets.com/colors/brands/t-mobile-com). — https://brandsweets.com/colors/mediumvioletred
- **Amber** #ffbf00 [pool] — Amber is paired with #17352c in 10 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #17352c: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.27:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.58:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #3a836d (4.65:1); AA: background → #999999 (4.66:1); AAA: text → #49a78b (7.18:1); AAA: background → #bdbdbd (7.07:1)

## Brands using this color

- **Retool** — secondary #0e352c (Δ 0.815) — https://brandsweets.com/colors/brands/retool-com
- **WhatsApp** — secondary #103928 (Δ 1.879) — https://brandsweets.com/colors/brands/whatsapp-com
- **Chobani** — accent #1b3a32 (Δ 1.929) — https://brandsweets.com/colors/brands/chobani-com

## Curated palettes containing it

- **Rain Garden** (spring, cool, muted, calm) — #4f8a8b, #a5c9a1, #f2b5a7, #f6f9f7, #1f3331 — Wet-leaf teal and moss with a soft peach — an overcast spring, calmer than the bright version and better for long reading. — tool: https://brandsweets.com/palettes/new/4f8a8b-a5c9a1-f2b5a7-f6f9f7-1f3331 — collection: https://brandsweets.com/palettes/spring

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/17352c-a2beb9-d459b9-1f2b2d-e9f1eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#17352c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.