# #172d01

A color — vivid, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#172d01`
- RGB: rgb(23, 45, 1)
- HSL: hsl(90, 96%, 9%)
- OKLCH: oklch(0.268 0.074 132.7)
- Relative luminance: 0.0206
- Nearest named color: Haunted Forest (#032e0e, Δ 1.971) — https://brandsweets.com/colors/haunted-forest
- Moods: vivid, dark, luxury, bold
- Page: https://brandsweets.com/colors/172d01

## Tints & shades

- Tints (toward white): #2e5a02, #458703, #5cb404, #73e105, #8afa19, #9efb41, #b5fc6e, #ccfd9b, #e3fec8, #fafff5
- Shades (toward black): #172d01, #142801, #142801, #122301, #122301, #0f1e01, #0f1e01, #0d1901, #0d1901, #0a1400

## Harmonies

- Complementary: #17012d
- Analogous: #2d2d01, #012d01
- Triadic: #01172d, #2d0117
- Split-complementary: #01012d, #2d012d
- Tetradic: #012d2d, #17012d, #2d0101

## Colors that go with #172d01

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #172d01: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Chobani (https://brandsweets.com/colors/brands/chobani-com), Squarespace (https://brandsweets.com/colors/brands/squarespace-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #172d01 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: New Balance (https://brandsweets.com/colors/brands/newbalance-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Svelte (https://brandsweets.com/colors/brands/svelte-dev), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [harmony, pool: triadic] — Denim completes a triad with #172d01 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: YouTube (https://brandsweets.com/colors/brands/youtube-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Nikon (https://brandsweets.com/colors/brands/nikon-com), Postman (https://brandsweets.com/colors/brands/postman-com). — https://brandsweets.com/colors/denim
- **Sea Green** #2e8b57 [harmony, pool: analogous] — Sea Green is #172d01's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Mushroom (https://brandsweets.com/palettes/neutral#mushroom), Wellness (https://brandsweets.com/palettes/warm#wellness), Subaru (https://brandsweets.com/colors/brands/subaru-com), Next.js (https://brandsweets.com/colors/brands/nextjs-org). — https://brandsweets.com/colors/seagreen
- **Slate Blue** #6a5acd [harmony, pool: split] — Slate Blue is a split-complement of #172d01: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Superhuman (https://brandsweets.com/colors/brands/superhuman-com), GitLab (https://brandsweets.com/colors/brands/gitlab), Indigo SaaS (https://brandsweets.com/palettes/modern#indigo-saas), Calm (https://brandsweets.com/colors/brands/calm-com). — https://brandsweets.com/colors/slateblue
- **Dark Orchid** #9932cc [harmony, pool: complementary] — Dark Orchid sits directly opposite #172d01 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Linkedin (https://brandsweets.com/colors/brands/linkedin-com). — https://brandsweets.com/colors/darkorchid
- **Amber** #ffbf00 [pool] — Amber is paired with #172d01 in 16 real palettes, including McDonald's's brand system and Maple, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Maple (https://brandsweets.com/palettes/warm#maple), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 19 real palettes, including Headspace's brand system and Instacart's brand system put Blue beside #172d01, as the accent. Seen in: Headspace (https://brandsweets.com/colors/brands/headspace-com), Instacart (https://brandsweets.com/colors/brands/instacart-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Rolex (https://brandsweets.com/colors/brands/rolex-com). — https://brandsweets.com/colors/blue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 14.87:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.41:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #458703 (4.72:1); AA: background → #8f8f8f (4.6:1); AAA: text → #57aa03 (7.16:1); AAA: background → #b3b3b3 (7.09:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/172d01-adbea2-514edf-202d1f-f1f1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#172d01" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.