# #172027

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#172027`
- RGB: rgb(23, 32, 39)
- HSL: hsl(206, 26%, 12%)
- OKLCH: oklch(0.238 0.019 241.9)
- Relative luminance: 0.0136
- Nearest named color: Sunken Ship (#10252a, Δ 1.846) — https://brandsweets.com/colors/sunken-ship
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/172027

## Tints & shades

- Tints (toward white): #283743, #374d5d, #48647a, #577994, #6e90aa, #8ba6bb, #a5baca, #c2d0db, #dce4ea, #f9fafb
- Shades (toward black): #151d23, #131a20, #131a20, #11181d, #0f151a, #0d1216, #0b1013, #0b1013, #090d10, #080b0d

## Harmonies

- Complementary: #271e17
- Analogous: #172725, #171827
- Triadic: #271720, #202717
- Split-complementary: #271718, #272517
- Tetradic: #251727, #271e17, #182717

## Colors that go with #172027

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #172027 without the hard edge of pure #000. Seen in: Audi (https://brandsweets.com/colors/brands/audi-com), Asana (https://brandsweets.com/colors/brands/asana-com), HubSpot (https://brandsweets.com/colors/brands/hubspot-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #172027 in 18 real palettes, including Wikipedia's brand system and Google's brand system, as the accent. Seen in: Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Google (https://brandsweets.com/colors/brands/google-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 23 real palettes, including Bumble's brand system and Rolex's brand system put Blue beside #172027, as the supporting colour. Seen in: Bumble (https://brandsweets.com/colors/brands/bumble-com), Rolex (https://brandsweets.com/colors/brands/rolex-com), Signal (https://brandsweets.com/colors/brands/signal-org), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #172027 in 10 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour. Seen in: ClickUp (https://brandsweets.com/colors/brands/clickup-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 6 real palettes, including Graphite Mono and Estate put Blush Pink beside #172027, as the accent. Seen in: Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Estate (https://brandsweets.com/palettes/luxury#estate), Cartier (https://brandsweets.com/colors/brands/cartier-com), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/blush-pink
- **Brown** #a52a2a [pool] — 5 real palettes, including Woodsmoke and Typewriter put Brown beside #172027, as the accent. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Typewriter (https://brandsweets.com/palettes/editorial#typewriter), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Garnet (https://brandsweets.com/palettes/warm#garnet). — https://brandsweets.com/colors/brown
- **Burgundy** #800020 [pool] — 4 real palettes, including Qatar Airways's brand system and Mailchimp's brand system put Burgundy beside #172027, as the accent. Seen in: Qatar Airways (https://brandsweets.com/colors/brands/qatarairways-com), Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Candlelight (https://brandsweets.com/palettes/warm#candlelight), Rare Beauty (https://brandsweets.com/colors/brands/rarebeauty-com). — https://brandsweets.com/colors/burgundy
- **Burlywood** #deb887 [pool] — Burlywood is paired with #172027 in 6 real palettes, including Kiln and Chalkboard, as the accent. Seen in: Kiln (https://brandsweets.com/palettes/dark#kiln), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Coastal (https://brandsweets.com/palettes/cool#coastal). — https://brandsweets.com/colors/burlywood

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 16.51:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.27:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #577994 (4.57:1); AA: background → #878787 (4.59:1); AAA: text → #7b9ab2 (7.11:1); AAA: background → #ababab (7.19:1)

## Brands using this color

- **NFL** — accent #172029 (Δ 0.395) — https://brandsweets.com/colors/brands/nfl-com
- **Box** — text #151f26 (Δ 0.524) — https://brandsweets.com/colors/brands/box-com
- **Audi** — secondary #181d25 (Δ 1.042) — https://brandsweets.com/colors/brands/audi-com
- **Airtable** — accent #181d26 (Δ 1.052) — https://brandsweets.com/colors/brands/airtable-com
- **WhatsApp** — primary #1c1e21 (Δ 1.319) — https://brandsweets.com/colors/brands/whatsapp-com
- **WhatsApp** — text #1c1e21 (Δ 1.319) — https://brandsweets.com/colors/brands/whatsapp-com
- **Formula 1** — text #1c1c25 (Δ 1.522) — https://brandsweets.com/colors/brands/formula1-com
- **Nokia** — text #1d1e20 (Δ 1.535) — https://brandsweets.com/colors/brands/nokia-com
- **AT&T** — primary #1d2329 (Δ 1.551) — https://brandsweets.com/colors/brands/att-com
- **AT&T** — text #1d2329 (Δ 1.551) — https://brandsweets.com/colors/brands/att-com
- **Qatar Airways** — primary #1f212b (Δ 1.649) — https://brandsweets.com/colors/brands/qatarairways-com
- **Qatar Airways** — text #1f212b (Δ 1.649) — https://brandsweets.com/colors/brands/qatarairways-com
- **GitHub** — text #1f2328 (Δ 1.813) — https://brandsweets.com/colors/brands/github
- **Wikipedia** — primary #202122 (Δ 1.867) — https://brandsweets.com/colors/brands/wikipedia-org
- **Wikipedia** — text #202122 (Δ 1.867) — https://brandsweets.com/colors/brands/wikipedia-org
- **Asana** — secondary #151b26 (Δ 1.876) — https://brandsweets.com/colors/brands/asana-com
- **GitLab** — text #1f1f1f (Δ 1.876) — https://brandsweets.com/colors/brands/gitlab
- **Google** — text #1f1f1f (Δ 1.876) — https://brandsweets.com/colors/brands/google-com
- **HubSpot** — text #1f1f1f (Δ 1.876) — https://brandsweets.com/colors/brands/hubspot-com
- **Revolut** — text #1f1f1f (Δ 1.876) — https://brandsweets.com/colors/brands/revolut-com
- **Figma** — text #1e1e1e (Δ 1.896) — https://brandsweets.com/colors/brands/figma
- **Bumble** — primary #202020 (Δ 1.951) — https://brandsweets.com/colors/brands/bumble-com
- **Bumble** — text #202020 (Δ 1.951) — https://brandsweets.com/colors/brands/bumble-com
- **ClickUp** — text #202020 (Δ 1.951) — https://brandsweets.com/colors/brands/clickup-com
- **Lamborghini** — primary #202020 (Δ 1.951) — https://brandsweets.com/colors/brands/lamborghini-com
- **Lamborghini** — text #202020 (Δ 1.951) — https://brandsweets.com/colors/brands/lamborghini-com

## Curated palettes containing it

- **Fresh Juice** (playful, vivid, light) — #ff6b35, #ffd166, #06d6a0, #ffffff, #1f1f1f — Orange, mango and mint — a sugar rush; keep the type black so it stays legible under all that color. — tool: https://brandsweets.com/palettes/new/ff6b35-ffd166-06d6a0-ffffff-1f1f1f — collection: https://brandsweets.com/palettes/playful
- **Alpine** (cool, clean, light) — #1f6f8b, #7fa2b6, #e76f51, #f5f8fa, #15222e — Glacier blue with a safety-orange accent: technical outdoor gear, not lifestyle. — tool: https://brandsweets.com/palettes/new/1f6f8b-7fa2b6-e76f51-f5f8fa-15222e — collection: https://brandsweets.com/palettes/cool

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/172027-9caec4-df4e56-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#172027" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.