# #17150d

A color — warm, muted, dark, editorial, elegant, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#17150d`
- RGB: rgb(23, 21, 13)
- HSL: hsl(48, 28%, 7%)
- OKLCH: oklch(0.195 0.016 95.7)
- Relative luminance: 0.0075
- Nearest named color: King Kong (#161410, Δ 0.805) — https://brandsweets.com/colors/king-kong
- Moods: warm, muted, dark, editorial, elegant, luxury, bold
- Page: https://brandsweets.com/colors/17150d

## Tints & shades

- Tints (toward white): #34301d, #524a2e, #6f653e, #8c804f, #a99b66, #b9ae83, #cac1a0, #dad5be, #ebe8db, #fbfbf8
- Shades (toward black): #17150d, #14120b, #14120b, #14120b, #14120b, #100f09, #100f09, #100f09, #0d0c07, #0d0c07

## Harmonies

- Complementary: #0d0f17
- Analogous: #17100d, #14170d
- Triadic: #0d1715, #150d17
- Split-complementary: #0d1417, #100d17
- Tetradic: #0d1710, #0d0f17, #170d14

## Colors that go with #17150d

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #17150d without the hard edge of pure #000. Seen in: Sweetgreen (https://brandsweets.com/colors/brands/sweetgreen-com), PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment (https://brandsweets.com/colors/brands/playstation-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #17150d in 18 real palettes, including Ember and Ahrefs's brand system, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 23 real palettes, including native Cybersecurity's brand system and EA's brand system put Blue beside #17150d, as the accent. Seen in: native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), EA (https://brandsweets.com/colors/brands/ea-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #17150d in 10 real palettes, including Prepare your taste buds...'s brand system and Klarna US's brand system, as the accent. Seen in: Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Yahoo (https://brandsweets.com/colors/brands/yahoo-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Cartier's brand system and Graphite Mono put Blush Pink beside #17150d, as the supporting colour. Seen in: Cartier (https://brandsweets.com/colors/brands/cartier-com), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Estate (https://brandsweets.com/palettes/luxury#estate), Blush (https://brandsweets.com/palettes/light#blush). — https://brandsweets.com/colors/blush-pink
- **Brown** #a52a2a [pool] — 5 real palettes, including State Farm's brand system and Woodsmoke put Brown beside #17150d, as the supporting colour. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Garnet (https://brandsweets.com/palettes/warm#garnet), Velvet (https://brandsweets.com/palettes/luxury#velvet). — https://brandsweets.com/colors/brown
- **Burgundy** #800020 [pool] — 4 real palettes, including Mailchimp's brand system and Qatar Airways's brand system put Burgundy beside #17150d, as the accent. Seen in: Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Qatar Airways (https://brandsweets.com/colors/brands/qatarairways-com), Candlelight (https://brandsweets.com/palettes/warm#candlelight), Rare Beauty (https://brandsweets.com/colors/brands/rarebeauty-com). — https://brandsweets.com/colors/burgundy
- **Burlywood** #deb887 [pool] — Burlywood is paired with #17150d in 6 real palettes, including Coffee Bar and Velvet, as the accent. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Velvet (https://brandsweets.com/palettes/luxury#velvet), Kiln (https://brandsweets.com/palettes/dark#kiln), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/burlywood

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 18.27:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.15:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #837749 (4.7:1); AA: background → #808080 (4.63:1); AAA: text → #a3955c (7.01:1); AAA: background → #a1a1a1 (7.07:1)

## Brands using this color

- **Anthropic** — text #141413 (Δ 1.427) — https://brandsweets.com/colors/brands/anthropic
- **Liquid Death** — primary #151515 (Δ 1.551) — https://brandsweets.com/colors/brands/liquiddeath-com
- **Retool** — text #151515 (Δ 1.551) — https://brandsweets.com/colors/brands/retool-com
- **Rivian** — primary #151515 (Δ 1.551) — https://brandsweets.com/colors/brands/rivian-com
- **Rivian** — text #151515 (Δ 1.551) — https://brandsweets.com/colors/brands/rivian-com
- **Abstract** — primary #141414 (Δ 1.601) — https://brandsweets.com/colors/brands/abstract-com
- **LEGO** — primary #141414 (Δ 1.601) — https://brandsweets.com/colors/brands/lego-com
- **LEGO** — text #141414 (Δ 1.601) — https://brandsweets.com/colors/brands/lego-com
- **Runway** — primary #141414 (Δ 1.601) — https://brandsweets.com/colors/brands/runwayml-com
- **T-Mobile** — primary #141414 (Δ 1.601) — https://brandsweets.com/colors/brands/t-mobile-com
- **T-Mobile** — text #141414 (Δ 1.601) — https://brandsweets.com/colors/brands/t-mobile-com
- **Wells Fargo** — text #141414 (Δ 1.601) — https://brandsweets.com/colors/brands/wellsfargo-com
- **Airtable** — text #161616 (Δ 1.626) — https://brandsweets.com/colors/brands/airtable-com
- **Beats** — primary #161616 (Δ 1.626) — https://brandsweets.com/colors/brands/beatsbydre-com
- **Beats** — text #161616 (Δ 1.626) — https://brandsweets.com/colors/brands/beatsbydre-com
- **CircleCI** — text #161616 (Δ 1.626) — https://brandsweets.com/colors/brands/circleci-com
- **IBM** — primary #161616 (Δ 1.626) — https://brandsweets.com/colors/brands/ibm-com
- **IBM** — text #161616 (Δ 1.626) — https://brandsweets.com/colors/brands/ibm-com
- **Sweetgreen** — primary #0e150e (Δ 1.681) — https://brandsweets.com/colors/brands/sweetgreen-com
- **Sweetgreen** — text #0e150e (Δ 1.681) — https://brandsweets.com/colors/brands/sweetgreen-com
- **Guinness** — text #171717 (Δ 1.81) — https://brandsweets.com/colors/brands/guinness-com
- **Next.js** — text #171717 (Δ 1.81) — https://brandsweets.com/colors/brands/nextjs-org
- **GitHub** — primary #181717 (Δ 1.852) — https://brandsweets.com/colors/brands/github
- **PlayStation® Official Site: Consoles, Games, Accessories & MoreSony Interactive Entertainment** — primary #181416 (Δ 1.944) — https://brandsweets.com/colors/brands/playstation-com

## Curated palettes containing it

- **Gallery** (editorial, minimal, light) — #171717, #737373, #c2410c, #ffffff — Near-monochrome with one burnt-orange highlight — an art director's default because it never competes with the work. — tool: https://brandsweets.com/palettes/new/171717-737373-c2410c-ffffff — collection: https://brandsweets.com/palettes/editorial
- **Coffee Bar** (dark, warm, luxury) — #c58b4a, #8a6a55, #e5c48a, #1e1512, #f3e9dd — Espresso and caramel: a dark-roast palette that photographs latte art beautifully. — tool: https://brandsweets.com/palettes/new/c58b4a-8a6a55-e5c48a-1e1512-f3e9dd — collection: https://brandsweets.com/palettes/dark
- **Atelier** (elegant, minimal, luxury) — #141414, #8c8680, #9c7a4a, #f6f4f0 — Black on bone with a whisper of gold: the runway default that lets garments carry the color. — tool: https://brandsweets.com/palettes/new/141414-8c8680-9c7a4a-f6f4f0 — collection: https://brandsweets.com/palettes/elegant

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- editorial: https://brandsweets.com/fonts/mood/editorial
- elegant: https://brandsweets.com/fonts/mood/elegant
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/17150d-c4c09c-62aacb-2a2d1f-f1ece9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#17150d" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.