# #17030c

A color — warm, vivid, dark, playful, bold, luxury. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#17030c`
- RGB: rgb(23, 3, 12)
- HSL: hsl(333, 77%, 5%)
- OKLCH: oklch(0.146 0.044 352.3)
- Relative luminance: 0.0027
- Nearest named color: Crow (#180614, Δ 1.929) — https://brandsweets.com/colors/crow
- Moods: warm, vivid, dark, playful, bold, luxury
- Page: https://brandsweets.com/colors/17030c

## Tints & shades

- Tints (toward white): #3f0821, #6c0e38, #95134e, #be1963, #e3267b, #e84f94, #ed78ad, #f3a0c5, #f9cde1, #fef6fa
- Shades (toward black): #17030c, #17030c, #17030c, #17030c, #17030c, #120209, #120209, #120209, #120209, #120209

## Harmonies

- Complementary: #03170e
- Analogous: #170316, #170403
- Triadic: #0c1703, #030c17
- Split-complementary: #031704, #031617
- Tetradic: #161703, #03170e, #040317

## Colors that go with #17030c

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #17030c: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Bloomberg (https://brandsweets.com/colors/brands/bloomberg-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Rust** #b7410e [harmony, pool: analogous] — Rust is #17030c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Garnet (https://brandsweets.com/palettes/warm#garnet), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Semrush (https://brandsweets.com/colors/brands/semrush-com), Wayfair (https://brandsweets.com/colors/brands/wayfair-com). — https://brandsweets.com/colors/rust
- **Steel Blue** #4682b4 [harmony, pool: triadic] — Steel Blue completes a triad with #17030c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Olympics (https://brandsweets.com/colors/brands/olympics-com), American Express (https://brandsweets.com/colors/brands/americanexpress-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/steelblue
- **Teal** #008080 [harmony, pool: complementary] — Teal sits directly opposite #17030c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Redfin (https://brandsweets.com/colors/brands/redfin-com), Perplexity (https://brandsweets.com/colors/brands/perplexity), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #17030c in 16 real palettes, including Ember and Ahrefs's brand system, as the accent. Seen in: Ember (https://brandsweets.com/palettes/bold#ember), Ahrefs (https://brandsweets.com/colors/brands/ahrefs-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 18 real palettes, including Pfizer's brand system and Robinhood's brand system put Blue beside #17030c, as the supporting colour. Seen in: Pfizer (https://brandsweets.com/colors/brands/pfizer-com), Robinhood (https://brandsweets.com/colors/brands/robinhood-com), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), EA (https://brandsweets.com/colors/brands/ea-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #17030c in 10 real palettes, including Gemstone and Circuit, as the supporting colour. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone), Circuit (https://brandsweets.com/palettes/technical#circuit), Render (https://brandsweets.com/colors/brands/render-com), Twitch (https://brandsweets.com/colors/brands/twitch-tv). — https://brandsweets.com/colors/blueviolet
- **Brown** #a52a2a [pool] — 4 real palettes, including Velvet and Garnet put Brown beside #17030c, as the lead colour. Seen in: Velvet (https://brandsweets.com/palettes/luxury#velvet), Garnet (https://brandsweets.com/palettes/warm#garnet), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/brown

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 19.91:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.05:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #e21d76 (4.67:1); AA: background → #787878 (4.51:1); AAA: text → #ec6aa4 (7.16:1); AAA: background → #9c9c9c (7.25:1)

## Fonts for this mood

- warm: https://brandsweets.com/fonts/mood/warm
- playful: https://brandsweets.com/fonts/mood/playful
- bold: https://brandsweets.com/fonts/mood/bold
- luxury: https://brandsweets.com/fonts/mood/luxury

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/17030c-c49ca9-62cb69-2d1f20-f1e9f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#17030c" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.