# #17015f

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#17015f`
- RGB: rgb(23, 1, 95)
- HSL: hsl(254, 98%, 19%)
- OKLCH: oklch(0.236 0.144 277.5)
- Relative luminance: 0.0103
- Nearest named color: Blackmail (#220066, Δ 2.601) — https://brandsweets.com/colors/blackmail
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/17015f

## Tints & shades

- Tints (toward white): #210188, #2b02b1, #3402d9, #4108fd, #6030fd, #7b53fd, #9a7cfe, #b9a4fe, #d8cdfe, #f7f5ff
- Shades (toward black): #16015b, #130151, #12014c, #100142, #0f013d, #0c0132, #0b002d, #090023, #07001e, #050014

## Harmonies

- Complementary: #4a6001
- Analogous: #011a60, #470160
- Triadic: #601701, #016017
- Split-complementary: #604701, #1a6001
- Tetradic: #60011a, #4a6001, #016047

## Colors that go with #17015f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #17015f: softer than #000 and cool enough to feel like part of the same palette. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), Plaid (https://brandsweets.com/colors/brands/plaid-com), Microsoft (https://brandsweets.com/colors/brands/microsoft-com), CeraVe (https://brandsweets.com/colors/brands/cerave-com). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #17015f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Deep Water (https://brandsweets.com/palettes/dark#deep-water), Glacier (https://brandsweets.com/palettes/cool#glacier), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 4 real palettes, including Penpot's brand system and Monzo's brand system put Blue beside #17015f, as the supporting colour. Seen in: Penpot (https://brandsweets.com/colors/brands/penpot-app), Monzo (https://brandsweets.com/colors/brands/monzo-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #17015f: 4 real palettes, including SoFi's brand system and Arctic, as the supporting colour. Seen in: SoFi (https://brandsweets.com/colors/brands/sofi-com), Arctic (https://brandsweets.com/palettes/clean#arctic), Open House (https://brandsweets.com/palettes/clean#open-house), Alpine (https://brandsweets.com/palettes/cool#alpine). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #17015f: 8 real palettes, including Glacier and Blue Mono, as the accent. Seen in: Glacier (https://brandsweets.com/palettes/cool#glacier), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Air France (https://brandsweets.com/colors/brands/airfrance-com), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #17015f in 4 real palettes, including Nintendo's brand system and Pepsi's brand system, as the supporting colour. Seen in: Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #17015f: 4 real palettes, including Deep Water and Kraken's brand system, as the lead colour. Seen in: Deep Water (https://brandsweets.com/palettes/dark#deep-water), Kraken (https://brandsweets.com/colors/brands/kraken-com), Blueprint (https://brandsweets.com/palettes/technical#blueprint), Twilio (https://brandsweets.com/colors/brands/twilio-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #17015f: 12 real palettes, including Bank of America's brand system and British Airways's brand system, as the accent. Seen in: Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com), British Airways (https://brandsweets.com/colors/brands/britishairways-com), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Skechers (https://brandsweets.com/colors/brands/skechers-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 17.41:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.21:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #7f58fd (4.72:1); AA: background → #828282 (4.53:1); AAA: text → #9e81fe (7.03:1); AAA: background → #a6a6a6 (7.15:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/17015f-aa9cc4-dfbb4e-291f2d-e9ebf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#17015f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.