# #1673ca

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#1673ca`
- RGB: rgb(22, 115, 202)
- HSL: hsl(209, 80%, 44%)
- OKLCH: oklch(0.552 0.157 252.4)
- Relative luminance: 0.167
- Nearest named color: Campanula (#3473b7, Δ 3.273) — https://brandsweets.com/colors/campanula
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/1673ca

## Tints & shades

- Tints (toward white): #1980e1, #308fe8, #479ceb, #63abee, #7ab7f0, #91c3f3, #acd2f6, #c3dff8, #dfeefb, #f6fafe
- Shades (toward black): #1469b8, #125ea5, #105493, #0e4981, #0c3f6e, #0a345c, #082a49, #061f37, #041525, #020a12

## Harmonies

- Complementary: #ca6d16
- Analogous: #16cac7, #1619ca
- Triadic: #ca1673, #73ca16
- Split-complementary: #ca1619, #cac716
- Tetradic: #c716ca, #ca6d16, #19ca16

## Colors that go with #1673ca

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #1673ca: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Starlink (https://brandsweets.com/colors/brands/starlink-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #1673ca — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), NASCAR (https://brandsweets.com/colors/brands/nascar-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #1673ca on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #1673ca in 11 real palettes, including Walmart's brand system and Wikipedia's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), NBA (https://brandsweets.com/colors/brands/nba-com), Wired (https://brandsweets.com/colors/brands/wired-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 16 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #1673ca, as the accent. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), BBC (https://brandsweets.com/colors/brands/bbc-com), Readymag (https://brandsweets.com/colors/brands/readymag-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #1673ca: 13 real palettes, including Intel's brand system and General Mills's brand system, as the lead colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #1673ca: 6 real palettes, including NBA's brand system and Coca-Cola's brand system, as the accent. Seen in: NBA (https://brandsweets.com/colors/brands/nba-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Webflow (https://brandsweets.com/colors/brands/webflow-com), Gopro (https://brandsweets.com/colors/brands/gopro-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #1673ca: 7 real palettes, including Astro's brand system and Venmo's brand system, as the supporting colour. Seen in: Astro (https://brandsweets.com/colors/brands/astro-build), Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Telegram (https://brandsweets.com/colors/brands/telegram-org). — https://brandsweets.com/colors/deepskyblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.84:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #11599c (7.16:1)
- On black (#000000): 4.34:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #1776cf (4.53:1); AA: background → #f7f7f7 (4.52:1); AAA: text → #479ceb (7.22:1)

## Brands using this color

- **Dell** — accent #0672cb (Δ 0.569) — https://brandsweets.com/colors/brands/dell-com
- **Intel** — secondary #0071c5 (Δ 1.157) — https://brandsweets.com/colors/brands/intel-com
- **Skechers** — accent #1973c1 (Δ 1.405) — https://brandsweets.com/colors/brands/skechers-com
- **American Express** — accent #006fcf (Δ 1.584) — https://brandsweets.com/colors/brands/americanexpress-com
- **General Mills** — accent #0074c1 (Δ 1.608) — https://brandsweets.com/colors/brands/generalmills-com
- **PlanetScale** — accent #0b6ec5 (Δ 1.613) — https://brandsweets.com/colors/brands/planetscale-com
- **KLM** — secondary #0070c2 (Δ 1.63) — https://brandsweets.com/colors/brands/klm-com
- **Pizza Hut** — accent #266dcc (Δ 1.714) — https://brandsweets.com/colors/brands/pizzahut-com
- **Subaru** — secondary #1971d4 (Δ 1.718) — https://brandsweets.com/colors/brands/subaru-com
- **Xbox** — accent #0078d4 (Δ 1.864) — https://brandsweets.com/colors/brands/xbox-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/1673ca-9cacc4-df4e4e-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#1673ca" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.