# #164a98

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#164a98`
- RGB: rgb(22, 74, 152)
- HSL: hsl(216, 75%, 34%)
- OKLCH: oklch(0.423 0.139 259)
- Relative luminance: 0.0734
- Nearest named color: Cascade Twilight (#234893, Δ 1.216) — https://brandsweets.com/colors/cascade-twilight
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/164a98

## Tints & shades

- Tints (toward white): #1957b3, #1e66d2, #2d75e1, #4c8ae6, #679be9, #82aded, #a1c1f2, #bcd3f5, #dbe8fa, #f6f9fe
- Shades (toward black): #14438a, #123d7d, #103670, #0e3062, #0c2955, #0a2347, #081c3a, #06162d, #040f1f, #030912

## Harmonies

- Complementary: #986416
- Analogous: #168b98, #231698
- Triadic: #98164a, #4a9816
- Split-complementary: #982316, #8b9816
- Tetradic: #98168b, #986416, #169823

## Colors that go with #164a98

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #164a98: softer than #000 and cool enough to feel like part of the same palette. Seen in: Amazon (https://brandsweets.com/colors/brands/amazon-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Harbour (https://brandsweets.com/palettes/cool#harbour), UEFA (https://brandsweets.com/colors/brands/uefa-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #164a98 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Walgreens (https://brandsweets.com/colors/brands/walgreens-com), Costco (https://brandsweets.com/colors/brands/costco-com), Chase (https://brandsweets.com/colors/brands/chase-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #164a98's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Glacier (https://brandsweets.com/palettes/cool#glacier), American Express (https://brandsweets.com/colors/brands/americanexpress-com), Hershey's (https://brandsweets.com/colors/brands/hersheys-com). — https://brandsweets.com/colors/steelblue
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #164a98 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Blue** #0000ff [pool] — 7 real palettes, including CVS's brand system and Tesco's brand system put Blue beside #164a98, as the supporting colour. Seen in: CVS (https://brandsweets.com/colors/brands/cvs-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com). — https://brandsweets.com/colors/blue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #164a98: 4 real palettes, including Coursera's brand system and Apple's brand system, as the supporting colour. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), Apple (https://brandsweets.com/colors/brands/apple-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com). — https://brandsweets.com/colors/dodgerblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with #164a98: 7 real palettes, including MLB's brand system and Campbell's's brand system, as the supporting colour. Seen in: MLB (https://brandsweets.com/colors/brands/mlb-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), 3M (https://brandsweets.com/colors/brands/3m-com). — https://brandsweets.com/colors/firebrick
- **Midnight Blue** #191970 [pool] — 19 real palettes, including Fintech Trust and Blue Mono put Midnight Blue beside #164a98, as that palette's text colour. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), First Snow (https://brandsweets.com/palettes/cool#first-snow), Panasonic (https://brandsweets.com/colors/brands/panasonic-com). — https://brandsweets.com/colors/midnightblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 8.51:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.47:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #2972e0 (4.58:1); AA: background → #bdbdbd (4.53:1); AAA: text → #6398e9 (7.2:1); AAA: background → #ebebeb (7.14:1)

## Brands using this color

- **CVS** — accent #004d99 (Δ 1.057) — https://brandsweets.com/colors/brands/cvs-com
- **Unilever** — secondary #004d99 (Δ 1.057) — https://brandsweets.com/colors/brands/unilever-com
- **Carrefour** — accent #004e9f (Δ 1.562) — https://brandsweets.com/colors/brands/carrefour-com
- **Walgreens** — accent #284b9b (Δ 1.606) — https://brandsweets.com/colors/brands/walgreens-com
- **Reebok** — accent #244496 (Δ 1.732) — https://brandsweets.com/colors/brands/reebok-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/164a98-9ca7c4-df5f4e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#164a98" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.