# #1600bd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#1600bd`
- RGB: rgb(22, 0, 189)
- HSL: hsl(247, 100%, 37%)
- OKLCH: oklch(0.366 0.246 267.3)
- Relative luminance: 0.0384
- Nearest named color: mediumblue (#0000cd, Δ 2.985) — https://brandsweets.com/colors/mediumblue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/1600bd

## Tints & shades

- Tints (toward white): #1a00db, #1d00fa, #341aff, #4f38ff, #6f5cff, #8a7aff, #a599ff, #c0b8ff, #dbd6ff, #f6f5ff
- Shades (toward black): #1400ad, #120099, #10008a, #0e007a, #0c006b, #0a0057, #080047, #070038, #040024, #020014

## Harmonies

- Complementary: #a7bd00
- Analogous: #0048bd, #7400bd
- Triadic: #bd1600, #00bd16
- Split-complementary: #bd7400, #48bd00
- Tetradic: #bd0048, #a7bd00, #00bd74

## Colors that go with #1600bd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #1600bd: softer than #000 and cool enough to feel like part of the same palette. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #1600bd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Pepsi (https://brandsweets.com/colors/brands/pepsi-com), Behance (https://brandsweets.com/colors/brands/behance-net), Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com). — https://brandsweets.com/colors/crimson
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #1600bd: 5 real palettes, including Tide's brand system and Unilever's brand system, as the lead colour. Seen in: Tide (https://brandsweets.com/colors/brands/tide-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Oreo (https://brandsweets.com/colors/brands/oreo-com), CVS (https://brandsweets.com/colors/brands/cvs-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #1600bd: 5 real palettes, including Canva's brand system and Spotify's brand system, as the supporting colour. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com). — https://brandsweets.com/colors/cornflowerblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #1600bd: 5 real palettes, including Unilever's brand system and Activision's brand system, as the accent. Seen in: Unilever (https://brandsweets.com/colors/brands/unilever-com), Activision (https://brandsweets.com/colors/brands/activision-com), Warbyparker (https://brandsweets.com/colors/brands/warbyparker-com), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #1600bd: 5 real palettes, including Absolut's brand system and Cargo's brand system, as the supporting colour. Seen in: Absolut (https://brandsweets.com/colors/brands/absolut-com), Cargo (https://brandsweets.com/colors/brands/cargo-site), Readymag (https://brandsweets.com/colors/brands/readymag-com), Samsung (https://brandsweets.com/colors/brands/samsung-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Monzo's brand system and Sketch's brand system put Midnight Blue beside #1600bd, as the lead colour. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Air France (https://brandsweets.com/colors/brands/airfrance-com). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #1600bd in 8 real palettes, including Intercom's brand system and Tide's brand system, as the supporting colour. Seen in: Intercom (https://brandsweets.com/colors/brands/intercom-com), Tide (https://brandsweets.com/colors/brands/tide-com), Doordash (https://brandsweets.com/colors/brands/doordash-com), Monzo (https://brandsweets.com/colors/brands/monzo-com). — https://brandsweets.com/colors/orangered

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 11.87:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.77:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6f5cff (4.65:1); AA: background → #a1a1a1 (4.59:1); AAA: text → #9385ff (7.04:1); AAA: background → #c7c7c7 (7.02:1)

## Brands using this color

- **Absolut** — accent #0000bd (Δ 1.585) — https://brandsweets.com/colors/brands/absolut-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/1600bd-a59cc4-dfaa4e-271f2d-e9ecf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#1600bd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.