# #152b7a

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#152b7a`
- RGB: rgb(21, 43, 122)
- HSL: hsl(227, 71%, 28%)
- OKLCH: oklch(0.329 0.137 266.5)
- Relative luminance: 0.0329
- Nearest named color: Below the Surface (#0a2f7c, Δ 1.178) — https://brandsweets.com/colors/below-the-surface
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/152b7a

## Tints & shades

- Tints (toward white): #1a3599, #1f40b7, #244bd6, #3f62de, #5e7be4, #7c94e9, #9badee, #b9c6f3, #d8dff8, #f6f8fe
- Shades (toward black): #132871, #112364, #10205c, #0d1b4e, #0c1846, #0a153d, #081130, #070e27, #04091a, #030611

## Harmonies

- Complementary: #7a6415
- Analogous: #155d7a, #31157a
- Triadic: #7a152b, #2b7a15
- Split-complementary: #7a3115, #5d7a15
- Tetradic: #7a155d, #7a6415, #157a31

## Colors that go with #152b7a

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #152b7a: softer than #000 and cool enough to feel like part of the same palette. Seen in: Boeing (https://brandsweets.com/colors/brands/boeing-com), CeraVe (https://brandsweets.com/colors/brands/cerave-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #152b7a's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Plaid (https://brandsweets.com/colors/brands/plaid-com). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 6 real palettes, including Alaska Airlines's brand system and Procter & Gamble's brand system put Blue beside #152b7a, as the accent. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Monzo (https://brandsweets.com/colors/brands/monzo-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #152b7a: 4 real palettes, including Purina Pro Plan's brand system and Blue Mono, as the accent. Seen in: Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Unilever (https://brandsweets.com/colors/brands/unilever-com), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #152b7a in 7 real palettes, including Casper Sleep's brand system and Nintendo's brand system, as the lead colour. Seen in: Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Pepsi (https://brandsweets.com/colors/brands/pepsi-com). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #152b7a: 4 real palettes, including Kraken's brand system and Lamborghini's brand system, as the accent. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Vimeo (https://brandsweets.com/colors/brands/vimeo-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #152b7a: 17 real palettes, including Bank of America's brand system and Panasonic's brand system, as the accent. Seen in: Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com), Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Skechers (https://brandsweets.com/colors/brands/skechers-com). — https://brandsweets.com/colors/denim
- **Light Sea Green** #20b2aa [pool] — Light Sea Green shows up next to #152b7a in 4 real palettes, including Confluent's brand system and Ford's brand system, as the accent. Seen in: Confluent (https://brandsweets.com/colors/brands/confluent-io), Ford (https://brandsweets.com/colors/brands/ford-com), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/lightseagreen

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.66:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.66:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #4c6ce1 (4.54:1); AA: background → #9c9c9c (4.61:1); AAA: text → #7c94e9 (7.27:1); AAA: background → #c2c2c2 (7.11:1)

## Brands using this color

- **Purina Pro Plan** — secondary #09267b (Δ 1.745) — https://brandsweets.com/colors/brands/chewy-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/152b7a-9ca0c4-df7a4e-221f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#152b7a" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.