# #152b70

A color — cool, vivid, dark, technical, modern, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#152b70`
- RGB: rgb(21, 43, 112)
- HSL: hsl(225, 68%, 26%)
- OKLCH: oklch(0.32 0.123 266)
- Relative luminance: 0.0306
- Nearest named color: Atlantic Navy (#13336f, Δ 2.206) — https://brandsweets.com/colors/atlantic-navy
- Moods: cool, vivid, dark, technical, modern, luxury, bold
- Page: https://brandsweets.com/colors/152b70

## Tints & shades

- Tints (toward white): #1b388d, #2143ab, #2751ce, #3e65da, #5c7de0, #7a95e6, #98adeb, #bac8f2, #d8e0f8, #f6f8fd
- Shades (toward black): #142867, #12255e, #102051, #0e1d49, #0c1940, #0b1638, #09132f, #070d22, #050a1a, #030711

## Harmonies

- Complementary: #6f5915
- Analogous: #15596f, #2c156f
- Triadic: #6f152c, #2c6f15
- Split-complementary: #6f2c15, #596f15
- Tetradic: #6f1559, #6f5915, #156f2c

## Colors that go with #152b70

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #152b70: softer than #000 and cool enough to feel like part of the same palette. Seen in: CeraVe (https://brandsweets.com/colors/brands/cerave-com), Boeing (https://brandsweets.com/colors/brands/boeing-com), Tumblr (https://brandsweets.com/colors/brands/tumblr-com), dbt Labs (https://brandsweets.com/colors/brands/getdbt-com). — https://brandsweets.com/colors/charcoal
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #152b70's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: Plaid (https://brandsweets.com/colors/brands/plaid-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust). — https://brandsweets.com/colors/steelblue
- **Blue** #0000ff [pool] — 5 real palettes, including Alaska Airlines's brand system and Monzo's brand system put Blue beside #152b70, as the accent. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Sketch (https://brandsweets.com/colors/brands/sketch-com). — https://brandsweets.com/colors/blue
- **Cadet Blue** #5f9ea0 [pool] — Designers have shipped Cadet Blue with #152b70: 4 real palettes, including Open House and SoFi's brand system, as the supporting colour. Seen in: Open House (https://brandsweets.com/palettes/clean#open-house), SoFi (https://brandsweets.com/colors/brands/sofi-com), Coastal (https://brandsweets.com/palettes/cool#coastal), Dusk (https://brandsweets.com/palettes/cool#dusk). — https://brandsweets.com/colors/cadetblue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #152b70: 4 real palettes, including Purina Pro Plan's brand system and Blue Mono, as the accent. Seen in: Purina Pro Plan (https://brandsweets.com/colors/brands/chewy-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), MLB (https://brandsweets.com/colors/brands/mlb-com), Unilever (https://brandsweets.com/colors/brands/unilever-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #152b70 in 7 real palettes, including Nintendo's brand system and Casper Sleep's brand system, as the supporting colour. Seen in: Nintendo (https://brandsweets.com/colors/brands/nintendo-com), Casper Sleep (https://brandsweets.com/colors/brands/casper-com), Marvel (https://brandsweets.com/colors/brands/marvel-com), Frost & Ember (https://brandsweets.com/palettes/bold#frost-and-ember). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #152b70: 4 real palettes, including Kraken's brand system and Lamborghini's brand system, as the accent. Seen in: Kraken (https://brandsweets.com/colors/brands/kraken-com), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Vimeo (https://brandsweets.com/colors/brands/vimeo-com). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #152b70: 18 real palettes, including Panasonic's brand system and Bank of America's brand system, as the accent. Seen in: Panasonic (https://brandsweets.com/colors/brands/panasonic-com), Bank of America (https://brandsweets.com/colors/brands/bankofamerica-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Skechers (https://brandsweets.com/colors/brands/skechers-com). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 13.03:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.61:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #4b6fdd (4.62:1); AA: background → #999999 (4.57:1); AAA: text → #7692e5 (7.01:1); AAA: background → #bfbfbf (7.09:1)

## Brands using this color

- **Gillette** — accent #182f6e (Δ 1.257) — https://brandsweets.com/colors/brands/gillette-com
- **Nintendo** — primary #042c6c (Δ 1.481) — https://brandsweets.com/colors/brands/nintendo-com
- **Casper Sleep** — accent #1e306e (Δ 1.894) — https://brandsweets.com/colors/brands/casper-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern
- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/152b70-9ca1c4-df754e-221f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#152b70" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.