# #151a14

A color — muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#151a14`
- RGB: rgb(21, 26, 20)
- HSL: hsl(110, 13%, 9%)
- OKLCH: oklch(0.21 0.014 140.4)
- Relative luminance: 0.0095
- Nearest named color: Coco’s Black (#1c1c1a, Δ 1.887) — https://brandsweets.com/colors/cocos-black
- Moods: muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/151a14

## Tints & shades

- Tints (toward white): #2a3428, #3f4e3c, #546850, #698264, #80997a, #96ab92, #afbfab, #c8d3c5, #e1e7df, #f9fbf9
- Shades (toward black): #151a14, #131712, #131712, #101410, #101410, #0e110d, #0e110d, #0c0e0b, #0c0e0b, #090c09

## Harmonies

- Complementary: #19141a
- Analogous: #181a14, #141a16
- Triadic: #14151a, #1a1415
- Split-complementary: #16141a, #1a1418
- Tetradic: #14181a, #19141a, #1a1614

## Colors that go with #151a14

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #151a14 without the hard edge of pure #000. Seen in: Puma (https://brandsweets.com/colors/brands/puma-com), Hinge (https://brandsweets.com/colors/brands/hinge-co), Logitech (https://brandsweets.com/colors/brands/logitech-com), N26 (https://brandsweets.com/colors/brands/n26-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #151a14 in 18 real palettes, including Warner Bros.'s brand system and Trailhead, as the accent. Seen in: Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Trailhead (https://brandsweets.com/palettes/warm#trailhead), Google (https://brandsweets.com/colors/brands/google-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 24 real palettes, including CVS's brand system and Signal's brand system put Blue beside #151a14, as the supporting colour. Seen in: CVS (https://brandsweets.com/colors/brands/cvs-com), Signal (https://brandsweets.com/colors/brands/signal-org), native Cybersecurity (https://brandsweets.com/colors/brands/crowdstrike-com), EA (https://brandsweets.com/colors/brands/ea-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #151a14 in 10 real palettes, including Yahoo's brand system and Prepare your taste buds...'s brand system, as the supporting colour. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Estate and Cartier's brand system put Blush Pink beside #151a14, as the accent. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Cartier (https://brandsweets.com/colors/brands/cartier-com), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/blush-pink
- **Brown** #a52a2a [pool] — 5 real palettes, including Woodsmoke and State Farm's brand system put Brown beside #151a14, as the accent. Seen in: Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Garnet (https://brandsweets.com/palettes/warm#garnet), Velvet (https://brandsweets.com/palettes/luxury#velvet). — https://brandsweets.com/colors/brown
- **Burgundy** #800020 [pool] — 4 real palettes, including Mailchimp's brand system and Qatar Airways's brand system put Burgundy beside #151a14, as the accent. Seen in: Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Qatar Airways (https://brandsweets.com/colors/brands/qatarairways-com), Candlelight (https://brandsweets.com/palettes/warm#candlelight), Rare Beauty (https://brandsweets.com/colors/brands/rarebeauty-com). — https://brandsweets.com/colors/burgundy
- **Burlywood** #deb887 [pool] — Burlywood is paired with #151a14 in 6 real palettes, including Coffee Bar and Kiln, as the accent. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Kiln (https://brandsweets.com/palettes/dark#kiln), Velvet (https://brandsweets.com/palettes/luxury#velvet), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/burlywood

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 17.65:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.19:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #647c5f (4.59:1); AA: background → #828282 (4.59:1); AAA: text → #859d80 (7.13:1); AAA: background → #a6a6a6 (7.25:1)

## Brands using this color

- **Huawei** — text #191919 (Δ 1.421) — https://brandsweets.com/colors/brands/huawei-com
- **Notion** — primary #191919 (Δ 1.421) — https://brandsweets.com/colors/brands/notion
- **Puma** — primary #191919 (Δ 1.421) — https://brandsweets.com/colors/brands/puma-com
- **Puma** — text #191919 (Δ 1.421) — https://brandsweets.com/colors/brands/puma-com
- **CVS** — primary #1a1a19 (Δ 1.422) — https://brandsweets.com/colors/brands/cvs-com
- **CVS** — text #1a1a19 (Δ 1.422) — https://brandsweets.com/colors/brands/cvs-com
- **Guinness** — text #171717 (Δ 1.496) — https://brandsweets.com/colors/brands/guinness-com
- **Next.js** — text #171717 (Δ 1.496) — https://brandsweets.com/colors/brands/nextjs-org
- **Yahoo** — primary #1a1919 (Δ 1.538) — https://brandsweets.com/colors/brands/yahoo-com
- **Yahoo** — text #1a1919 (Δ 1.538) — https://brandsweets.com/colors/brands/yahoo-com
- **GitHub** — primary #181717 (Δ 1.545) — https://brandsweets.com/colors/brands/github
- **Hinge** — text #1a1a1a (Δ 1.576) — https://brandsweets.com/colors/brands/hinge-co
- **Louis Vuitton** — primary #1a1a1a (Δ 1.576) — https://brandsweets.com/colors/brands/louisvuitton-com
- **Louis Vuitton** — text #1a1a1a (Δ 1.576) — https://brandsweets.com/colors/brands/louisvuitton-com
- **Spectrum** — primary #1a1a1a (Δ 1.576) — https://brandsweets.com/colors/brands/spectrum-com
- **Spectrum** — text #1a1a1a (Δ 1.576) — https://brandsweets.com/colors/brands/spectrum-com
- **Warner Bros.** — primary #1a1a1a (Δ 1.576) — https://brandsweets.com/colors/brands/warnerbros-com
- **Warner Bros.** — text #1a1a1a (Δ 1.576) — https://brandsweets.com/colors/brands/warnerbros-com
- **Tinder** — primary #1b1817 (Δ 1.58) — https://brandsweets.com/colors/brands/tinder-com
- **Tinder** — text #1b1817 (Δ 1.58) — https://brandsweets.com/colors/brands/tinder-com
- **Airtable** — text #161616 (Δ 1.713) — https://brandsweets.com/colors/brands/airtable-com
- **Beats** — primary #161616 (Δ 1.713) — https://brandsweets.com/colors/brands/beatsbydre-com
- **Beats** — text #161616 (Δ 1.713) — https://brandsweets.com/colors/brands/beatsbydre-com
- **CircleCI** — text #161616 (Δ 1.713) — https://brandsweets.com/colors/brands/circleci-com
- **IBM** — primary #161616 (Δ 1.713) — https://brandsweets.com/colors/brands/ibm-com
- **IBM** — text #161616 (Δ 1.713) — https://brandsweets.com/colors/brands/ibm-com
- **Netlify** — text #181a1c (Δ 1.724) — https://brandsweets.com/colors/brands/netlify-com
- **Logitech** — primary #1b1b1b (Δ 1.824) — https://brandsweets.com/colors/brands/logitech-com
- **Logitech** — text #1b1b1b (Δ 1.824) — https://brandsweets.com/colors/brands/logitech-com
- **N26** — text #1b1b1b (Δ 1.824) — https://brandsweets.com/colors/brands/n26-com
- **NASA** — text #1b1b1b (Δ 1.824) — https://brandsweets.com/colors/brands/nasa-gov
- **Signal** — primary #1b1b1b (Δ 1.824) — https://brandsweets.com/colors/brands/signal-org
- **Signal** — text #1b1b1b (Δ 1.824) — https://brandsweets.com/colors/brands/signal-org
- **Gusto** — primary #1c1b1a (Δ 1.833) — https://brandsweets.com/colors/brands/gusto-com
- **Gusto** — text #1c1b1a (Δ 1.833) — https://brandsweets.com/colors/brands/gusto-com
- **Fitbit** — primary #191c1d (Δ 1.926) — https://brandsweets.com/colors/brands/fitbit-com
- **Fitbit** — text #191c1d (Δ 1.926) — https://brandsweets.com/colors/brands/fitbit-com
- **JetBrains** — text #19191c (Δ 1.946) — https://brandsweets.com/colors/brands/jetbrains-com
- **Spline** — text #191a1d (Δ 1.993) — https://brandsweets.com/colors/brands/spline-design

## Curated palettes containing it

- **Newsprint** (editorial, muted, warm) — #b91c1c, #78716c, #d97706, #f5f1ea, #1c1917 — Ink-black on warm paper with a single red — the broadsheet hierarchy that lets typography lead. — tool: https://brandsweets.com/palettes/new/b91c1c-78716c-d97706-f5f1ea-1c1917 — collection: https://brandsweets.com/palettes/editorial
- **Gallery** (editorial, minimal, light) — #171717, #737373, #c2410c, #ffffff — Near-monochrome with one burnt-orange highlight — an art director's default because it never competes with the work. — tool: https://brandsweets.com/palettes/new/171717-737373-c2410c-ffffff — collection: https://brandsweets.com/palettes/editorial
- **Magazine Ochre** (editorial, warm, muted) — #b45309, #6b5b45, #0f766e, #f7f3ec, #1f1a14 — Ochre and walnut on unbleached stock, with teal as the counterpoint — a features-section palette with some heat in it. — tool: https://brandsweets.com/palettes/new/b45309-6b5b45-0f766e-f7f3ec-1f1a14 — collection: https://brandsweets.com/palettes/editorial
- **Ink & Paper** (minimal, editorial, clean) — #1b1b1b, #6e6e6e, #1e40af, #fcfbf7 — Two greys and one ink-blue link color: the palette of a well-set book page. — tool: https://brandsweets.com/palettes/new/1b1b1b-6e6e6e-1e40af-fcfbf7 — collection: https://brandsweets.com/palettes/minimal
- **Console Light** (technical, clean, light) — #2563eb, #52525b, #16a34a, #fafafa, #18181b — A sober docs palette: one blue for interactive, one green for success, zinc greys for everything else. — tool: https://brandsweets.com/palettes/new/2563eb-52525b-16a34a-fafafa-18181b — collection: https://brandsweets.com/palettes/technical
- **Graphite** (technical, muted, dark, modern) — #a1a1aa, #71717a, #f59e0b, #18181b, #f4f4f5 — A greyscale system with a single amber — the accent does all the work, so allow one per screen. — tool: https://brandsweets.com/palettes/new/a1a1aa-71717a-f59e0b-18181b-f4f4f5 — collection: https://brandsweets.com/palettes/technical
- **Launch Orange** (bold, warm, vivid, modern) — #ea580c, #1c1917, #0891b2, #ffffff — Orange is the rarest SaaS primary, which is exactly why it stands out on a pricing page; cyan keeps it from feeling like a hardware store. — tool: https://brandsweets.com/palettes/new/ea580c-1c1917-0891b2-ffffff — collection: https://brandsweets.com/palettes/bold
- **Trailhead** (warm, bold, vivid) — #c2410c, #365314, #fbbf24, #f4efe6, #1f1a12 — Rust, pine and sun — high-visibility earth tones that read at a distance and on a trail sign. — tool: https://brandsweets.com/palettes/new/c2410c-365314-fbbf24-f4efe6-1f1a12 — collection: https://brandsweets.com/palettes/warm
- **Studio Grey** (minimal, muted, modern) — #1a1a1a, #8c8c8c, #3a86ff, #f2f2f2 — A pure greyscale with a single electric blue — the portfolio palette that makes work look considered. — tool: https://brandsweets.com/palettes/new/1a1a1a-8c8c8c-3a86ff-f2f2f2 — collection: https://brandsweets.com/palettes/minimal
- **Stone** (neutral, cool, minimal, clean) — #44403c, #a8a29e, #d6d3d1, #fafaf9, #1c1917 — Stone greys with a faint warmth — Tailwind's stone scale used as a whole palette: interfaces that want to disappear. — tool: https://brandsweets.com/palettes/new/44403c-a8a29e-d6d3d1-fafaf9-1c1917 — collection: https://brandsweets.com/palettes/neutral

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/151a14-a3bea2-814edf-1f2d23-eef1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#151a14" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.