# #151723

A color — cool, muted, dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#151723`
- RGB: rgb(21, 23, 35)
- HSL: hsl(231, 25%, 11%)
- OKLCH: oklch(0.209 0.024 276.8)
- Relative luminance: 0.0089
- Nearest named color: Eigengrau (#16161d, Δ 1.166) — https://brandsweets.com/colors/eigengrau
- Moods: cool, muted, dark, luxury, bold
- Page: https://brandsweets.com/colors/151723

## Tints & shades

- Tints (toward white): #262a40, #363b59, #474e76, #586193, #7078a9, #8990b8, #a6abc9, #c2c6db, #dcdeea, #f9f9fb
- Shades (toward black): #131520, #131520, #11131d, #0f111a, #0f111a, #0d0f16, #0b0d13, #0a0b10, #0a0b10, #08080d

## Harmonies

- Complementary: #232115
- Analogous: #151e23, #1a1523
- Triadic: #231517, #172315
- Split-complementary: #231a15, #1e2315
- Tetradic: #23151e, #232115, #15231a

## Colors that go with #151723

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black that reads cleanly against #151723 without the hard edge of pure #000. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Vimeo (https://brandsweets.com/colors/brands/vimeo-com), Audi (https://brandsweets.com/colors/brands/audi-com), Puma (https://brandsweets.com/colors/brands/puma-com). — https://brandsweets.com/colors/charcoal
- **Amber** #ffbf00 [pool] — Amber is paired with #151723 in 18 real palettes, including Blueprint and Warner Bros.'s brand system, as the accent. Seen in: Blueprint (https://brandsweets.com/palettes/technical#blueprint), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Southwest Airlines (https://brandsweets.com/colors/brands/southwest-com). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 23 real palettes, including Warp's brand system and Monzo's brand system put Blue beside #151723, as the supporting colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Monzo (https://brandsweets.com/colors/brands/monzo-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com), League of Legends (https://brandsweets.com/colors/brands/leagueoflegends-com). — https://brandsweets.com/colors/blue
- **Blue Violet** #8a2be2 [pool] — Blue Violet is paired with #151723 in 10 real palettes, including Yahoo's brand system and Prepare your taste buds...'s brand system, as the supporting colour. Seen in: Yahoo (https://brandsweets.com/colors/brands/yahoo-com), Prepare your taste buds... (https://brandsweets.com/colors/brands/grubhub-com), Klarna US (https://brandsweets.com/colors/brands/klarna-com), Taco Bell (https://brandsweets.com/colors/brands/tacobell-com). — https://brandsweets.com/colors/blueviolet
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Estate and Cartier's brand system put Blush Pink beside #151723, as the accent. Seen in: Estate (https://brandsweets.com/palettes/luxury#estate), Cartier (https://brandsweets.com/colors/brands/cartier-com), Graphite Mono (https://brandsweets.com/palettes/neutral#graphite-mono), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden). — https://brandsweets.com/colors/blush-pink
- **Brown** #a52a2a [pool] — 5 real palettes, including State Farm's brand system and Woodsmoke put Brown beside #151723, as the supporting colour. Seen in: State Farm (https://brandsweets.com/colors/brands/statefarm-com), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke), Garnet (https://brandsweets.com/palettes/warm#garnet), Velvet (https://brandsweets.com/palettes/luxury#velvet). — https://brandsweets.com/colors/brown
- **Burgundy** #800020 [pool] — 4 real palettes, including Qatar Airways's brand system and Mailchimp's brand system put Burgundy beside #151723, as the accent. Seen in: Qatar Airways (https://brandsweets.com/colors/brands/qatarairways-com), Mailchimp (https://brandsweets.com/colors/brands/mailchimp-com), Candlelight (https://brandsweets.com/palettes/warm#candlelight), Rare Beauty (https://brandsweets.com/colors/brands/rarebeauty-com). — https://brandsweets.com/colors/burgundy
- **Burlywood** #deb887 [pool] — Burlywood is paired with #151723 in 6 real palettes, including Coffee Bar and Velvet, as the accent. Seen in: Coffee Bar (https://brandsweets.com/palettes/dark#coffee-bar), Velvet (https://brandsweets.com/palettes/luxury#velvet), Kiln (https://brandsweets.com/palettes/dark#kiln), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard). — https://brandsweets.com/colors/burlywood

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 17.82:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.18:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #6972a5 (4.55:1); AA: background → #808080 (4.51:1); AAA: text → #8f96bc (7.26:1); AAA: background → #a3a3a3 (7.06:1)

## Brands using this color

- **Qatar Airways** — secondary #181825 (Δ 0.78) — https://brandsweets.com/colors/brands/qatarairways-com
- **Warp** — text #1a1522 (Δ 1.112) — https://brandsweets.com/colors/brands/warp-dev
- **Affirm** — text #101820 (Δ 1.186) — https://brandsweets.com/colors/brands/affirm-com
- **Chase** — text #101820 (Δ 1.186) — https://brandsweets.com/colors/brands/chase-com
- **Asana** — secondary #151b26 (Δ 1.427) — https://brandsweets.com/colors/brands/asana-com
- **Vimeo** — text #141a20 (Δ 1.427) — https://brandsweets.com/colors/brands/vimeo-com
- **Philips** — primary #15191e (Δ 1.433) — https://brandsweets.com/colors/brands/philips-com
- **Philips** — text #15191e (Δ 1.433) — https://brandsweets.com/colors/brands/philips-com
- **Character** — primary #11181c (Δ 1.771) — https://brandsweets.com/colors/brands/character-ai
- **Character** — text #11181c (Δ 1.771) — https://brandsweets.com/colors/brands/character-ai
- **Monzo** — text #091723 (Δ 1.899) — https://brandsweets.com/colors/brands/monzo-com
- **JetBrains** — text #19191c (Δ 1.931) — https://brandsweets.com/colors/brands/jetbrains-com
- **Cohere** — secondary #14142a (Δ 1.991) — https://brandsweets.com/colors/brands/cohere-com

## Curated palettes containing it

- **Blueprint** (technical, cool, modern, dark) — #38bdf8, #818cf8, #fbbf24, #0f172a, #e2e8f0 — Cyan and indigo on navy is the developer-tool look; amber is the only warm note, so it always reads as 'attention'. — tool: https://brandsweets.com/palettes/new/38bdf8-818cf8-fbbf24-0f172a-e2e8f0 — collection: https://brandsweets.com/palettes/technical
- **Console Light** (technical, clean, light) — #2563eb, #52525b, #16a34a, #fafafa, #18181b — A sober docs palette: one blue for interactive, one green for success, zinc greys for everything else. — tool: https://brandsweets.com/palettes/new/2563eb-52525b-16a34a-fafafa-18181b — collection: https://brandsweets.com/palettes/technical
- **Graphite** (technical, muted, dark, modern) — #a1a1aa, #71717a, #f59e0b, #18181b, #f4f4f5 — A greyscale system with a single amber — the accent does all the work, so allow one per screen. — tool: https://brandsweets.com/palettes/new/a1a1aa-71717a-f59e0b-18181b-f4f4f5 — collection: https://brandsweets.com/palettes/technical
- **Indigo SaaS** (modern, cool, clean) — #4f46e5, #6b7280, #10b981, #ffffff, #111827 — The dependable indigo-and-emerald B2B pairing: indigo for primary actions, emerald reserved for success states. — tool: https://brandsweets.com/palettes/new/4f46e5-6b7280-10b981-ffffff-111827 — collection: https://brandsweets.com/palettes/modern
- **Slate Workspace** (minimal, cool, clean, modern) — #0f172a, #64748b, #2563eb, #f8fafc — Slate on slate with a single blue — the productivity-app look where the interface disappears behind the work. — tool: https://brandsweets.com/palettes/new/0f172a-64748b-2563eb-f8fafc — collection: https://brandsweets.com/palettes/minimal
- **Clinic** (clean, cool, light) — #0e7490, #64748b, #f97316, #f8fafc, #0f172a — Teal reads clinical without the coldness of pure blue; the coral accent adds warmth for reassurance moments. — tool: https://brandsweets.com/palettes/new/0e7490-64748b-f97316-f8fafc-0f172a — collection: https://brandsweets.com/palettes/clean
- **Cobalt Pop** (bold, cool, vivid, modern) — #1e40af, #111827, #fb7185, #ffffff — One deep cobalt and one hot pink on white — a two-accent system for launches and campaign pages that need punch. — tool: https://brandsweets.com/palettes/new/1e40af-111827-fb7185-ffffff — collection: https://brandsweets.com/palettes/bold
- **Fireside** (winter, dark, warm, luxury) — #b23a3a, #2f5d50, #d4a857, #171a1f, #f2ede4 — Cranberry, pine and brass on a charcoal night — the holiday palette without the clichés, because the surface is cold. — tool: https://brandsweets.com/palettes/new/b23a3a-2f5d50-d4a857-171a1f-f2ede4 — collection: https://brandsweets.com/palettes/winter
- **Sapphire & Gold** (jewel-tones, luxury, cool, elegant) — #1e3a8a, #c9a227, #0e7490, #f7f6f2, #111827 — Deep sapphire and gold with a teal — old-money jewel tones on an ivory ground; heraldic without a crest. — tool: https://brandsweets.com/palettes/new/1e3a8a-c9a227-0e7490-f7f6f2-111827 — collection: https://brandsweets.com/palettes/jewel-tones

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/151723-9c9ec4-df834e-231f2d-e9eef1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#151723" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.