# #14ad99

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#14ad99`
- RGB: rgb(20, 173, 153)
- HSL: hsl(172, 79%, 38%)
- OKLCH: oklch(0.672 0.119 180.4)
- Relative luminance: 0.3234
- Nearest named color: Billiard (#00af9f, Δ 0.871) — https://brandsweets.com/colors/billiard
- Moods: vivid
- Page: https://brandsweets.com/colors/14ad99

## Tints & shades

- Tints (toward white): #18c9b1, #1be4c9, #36e7d0, #52ebd6, #6deedd, #88f1e3, #a4f4ea, #bff8f0, #dafbf6, #f6fefd
- Shades (toward black): #13a08d, #118d7d, #0f8071, #0d6e61, #0b6055, #0a5248, #074038, #06322c, #04201c, #021210

## Harmonies

- Complementary: #ad1429
- Analogous: #14ad4c, #1475ad
- Triadic: #9914ad, #ad9914
- Split-complementary: #ad1475, #ad4c14
- Tetradic: #4c14ad, #ad1429, #75ad14

## Colors that go with #14ad99

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #14ad99: softer than #000 and cool enough to feel like part of the same palette. Seen in: N26 (https://brandsweets.com/colors/brands/n26-com), Lagoon (https://brandsweets.com/palettes/vivid#lagoon), Coastal (https://brandsweets.com/palettes/cool#coastal), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern). — https://brandsweets.com/colors/charcoal
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #14ad99: 4 real palettes, including Canva's brand system and Spotify's brand system, as the supporting colour. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Terminal (https://brandsweets.com/palettes/technical#terminal), Arctic (https://brandsweets.com/palettes/clean#arctic). — https://brandsweets.com/colors/cornflowerblue
- **Midnight Blue** #191970 [pool] — 7 real palettes, including Fintech Trust and Ford's brand system put Midnight Blue beside #14ad99, as the text colour against it. Seen in: Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Ford (https://brandsweets.com/colors/brands/ford-com), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Confluent (https://brandsweets.com/colors/brands/confluent-io). — https://brandsweets.com/colors/midnightblue
- **Mustard Yellow** #ffdb58 [pool] — 4 real palettes, including Diner and Lido put Mustard Yellow beside #14ad99, as the accent. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Lido (https://brandsweets.com/palettes/vivid#lido), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice). — https://brandsweets.com/colors/mustard
- **Royal Blue** #4169e1 [pool] — Royal Blue is paired with #14ad99 in 7 real palettes, including Khan Academy's brand system and Brilliant's brand system, as the accent. Seen in: Khan Academy (https://brandsweets.com/colors/brands/khanacademy-org), Brilliant (https://brandsweets.com/colors/brands/brilliant-org), Confluent (https://brandsweets.com/colors/brands/confluent-io), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Taupe** #483c32 [pool] — Taupe is paired with #14ad99 in 10 real palettes, including Resort and Undergrowth, as the text colour against it. Seen in: Resort (https://brandsweets.com/palettes/light#resort), Undergrowth (https://brandsweets.com/palettes/dark#undergrowth), Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Chime (https://brandsweets.com/colors/brands/chime-com). — https://brandsweets.com/colors/taupe
- **Tomato** #ff6347 [harmony, pool: split] — Tomato is a split-complement of #14ad99: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Lido (https://brandsweets.com/palettes/vivid#lido), Crayon Box (https://brandsweets.com/palettes/playful#crayon-box), Fresh Juice (https://brandsweets.com/palettes/playful#fresh-juice). — https://brandsweets.com/colors/tomato
- **Deep Pink** #ff1493 [harmony: complementary] — Deep Pink sits directly opposite #14ad99 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. — https://brandsweets.com/colors/deeppink

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 2.81:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #108475 (4.59:1); AA: background → #303030 (4.69:1); AAA: text → #0c6459 (7.04:1); AAA: background → #0a0a0a (7.04:1)
- On black (#000000): 7.47:1 — AA pass, AA-large pass, AAA pass

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/14ad99-a2bebe-d459a5-1f292d-e9f1ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#14ad99" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.