# #148cdb

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#148cdb`
- RGB: rgb(20, 140, 219)
- HSL: hsl(204, 83%, 47%)
- OKLCH: oklch(0.62 0.152 245.6)
- Relative luminance: 0.2402
- Nearest named color: Blue Jay (#5588dd, Δ 4.035) — https://brandsweets.com/colors/blue-jay
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/148cdb

## Tints & shades

- Tints (toward white): #1f99ea, #36a4ec, #4eaeef, #65b9f1, #81c6f3, #98d0f5, #b0dbf8, #c7e5fa, #def0fc, #f6fbfe
- Shades (toward black): #1380c9, #1071b1, #0f659f, #0d598c, #0b4d79, #093e62, #07334f, #06273d, #031825, #020c13

## Harmonies

- Complementary: #db6414
- Analogous: #14dbc7, #1428db
- Triadic: #db148c, #8cdb14
- Split-complementary: #db1428, #dbc714
- Tetradic: #c714db, #db6414, #28db14

## Colors that go with #148cdb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #148cdb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Disney (https://brandsweets.com/colors/brands/disney-com), Auth0 (https://brandsweets.com/colors/brands/auth0-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Lido (https://brandsweets.com/palettes/vivid#lido). — https://brandsweets.com/colors/charcoal
- **Orange Red** #ff4500 [harmony, pool: split] — Orange Red is a split-complement of #148cdb: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Substack (https://brandsweets.com/colors/brands/substack-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave). — https://brandsweets.com/colors/orangered
- **Copper** #b87333 [harmony, pool: complementary] — Copper sits directly opposite #148cdb on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Notion (https://brandsweets.com/colors/brands/notion). — https://brandsweets.com/colors/copper
- **Amber** #ffbf00 [pool] — Amber is paired with #148cdb in 13 real palettes, including Google's brand system and Heatwave, as the accent. Seen in: Google (https://brandsweets.com/colors/brands/google-com), Heatwave (https://brandsweets.com/palettes/warm#heatwave), Wired (https://brandsweets.com/colors/brands/wired-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 12 real palettes, including Readymag's brand system and Unity's brand system put Blue beside #148cdb, as the supporting colour. Seen in: Readymag (https://brandsweets.com/colors/brands/readymag-com), Unity (https://brandsweets.com/colors/brands/unity-com), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Cargo (https://brandsweets.com/colors/brands/cargo-site). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #148cdb: 9 real palettes, including Hershey's's brand system and General Mills's brand system, as the supporting colour. Seen in: Hershey's (https://brandsweets.com/colors/brands/hersheys-com), General Mills (https://brandsweets.com/colors/brands/generalmills-com), Glacier (https://brandsweets.com/palettes/cool#glacier), Intel (https://brandsweets.com/colors/brands/intel-com). — https://brandsweets.com/colors/cobalt
- **Crimson** #dc143c [pool] — Crimson is paired with #148cdb in 12 real palettes, including NASCAR's brand system and Pizza Hut's brand system, as the supporting colour. Seen in: NASCAR (https://brandsweets.com/colors/brands/nascar-com), Pizza Hut (https://brandsweets.com/colors/brands/pizzahut-com), State Farm (https://brandsweets.com/colors/brands/statefarm-com), Foot Locker (https://brandsweets.com/colors/brands/footlocker-com). — https://brandsweets.com/colors/crimson
- **Deep Pink** #ff1493 [harmony, pool: triadic] — Deep Pink completes a triad with #148cdb — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: JetBrains (https://brandsweets.com/colors/brands/jetbrains-com), Ubisoft (https://brandsweets.com/colors/brands/ubisoft-com), Maybelline (https://brandsweets.com/colors/brands/maybelline-com). — https://brandsweets.com/colors/deeppink

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.62:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #127abf (4.6:1); AA: background → #1f1f1f (4.56:1); AAA: text → #0d5c91 (7.1:1)
- On black (#000000): 5.8:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #289deb (7.11:1)

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/148cdb-9cafc4-df4e5a-1f222d-e9f1f0?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#148cdb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.