# #148a43

A color — vivid. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#148a43`
- RGB: rgb(20, 138, 67)
- HSL: hsl(144, 75%, 31%)
- OKLCH: oklch(0.556 0.145 150.5)
- Relative luminance: 0.1873
- Nearest named color: Broccoli Paradise (#008833, Δ 1.913) — https://brandsweets.com/colors/broccoli-paradise
- Moods: vivid
- Page: https://brandsweets.com/colors/148a43

## Tints & shades

- Tints (toward white): #18aa52, #1cc45f, #24e06f, #44e484, #63e998, #7eedaa, #9df1be, #bcf5d3, #d7f9e5, #f6fef9
- Shades (toward black): #127d3d, #117438, #0f6732, #0d592b, #0b5027, #0a4321, #08361a, #062814, #041f0f, #031209

## Harmonies

- Complementary: #8a145b
- Analogous: #208a14, #148a7e
- Triadic: #43148a, #8a4314
- Split-complementary: #7e148a, #8a1420
- Tetradic: #14208a, #8a145b, #8a7e14

## Colors that go with #148a43

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #148a43: softer than #000 and cool enough to feel like part of the same palette. Seen in: Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), N26 (https://brandsweets.com/colors/brands/n26-com), Stanley (https://brandsweets.com/colors/brands/stanley1913-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #148a43 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #148a43 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Subaru (https://brandsweets.com/colors/brands/subaru-com), Xbox (https://brandsweets.com/colors/brands/xbox-com), Console Light (https://brandsweets.com/palettes/technical#console-light). — https://brandsweets.com/colors/royalblue
- **Medium Violet Red** #c71585 [harmony, pool: complementary] — Medium Violet Red sits directly opposite #148a43 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Bun (https://brandsweets.com/colors/brands/bun-sh). — https://brandsweets.com/colors/mediumvioletred
- **Denim** #1560bd [pool] — Designers have shipped Denim with #148a43: 6 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour. Seen in: Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/denim
- **Midnight Blue** #191970 [pool] — 4 real palettes, including Paramount+'s brand system and Telehealth put Midnight Blue beside #148a43, as the supporting colour. Seen in: Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com), Telehealth (https://brandsweets.com/palettes/modern#telehealth), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Tide Pool (https://brandsweets.com/palettes/cool#tide-pool). — https://brandsweets.com/colors/midnightblue
- **Taupe** #483c32 [pool] — Taupe is paired with #148a43 in 11 real palettes, including Instacart's brand system and Acer's brand system, as the lead colour. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Acer (https://brandsweets.com/colors/brands/acer-com), Subaru (https://brandsweets.com/colors/brands/subaru-com), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/taupe
- **Blue Violet** #8a2be2 [harmony, pool: split] — Blue Violet is a split-complement of #148a43: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/blueviolet

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.42:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #138641 (4.65:1); AA: background → #080808 (4.53:1); AAA: text → #0e6230 (7.48:1)
- On black (#000000): 4.75:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #19ae55 (7.23:1)

## Brands using this color

- **Kia** — secondary #00884d (Δ 1.562) — https://brandsweets.com/colors/brands/kia-com
- **Lemon Squeezy** — secondary #1e874c (Δ 1.723) — https://brandsweets.com/colors/brands/lemonsqueezy-com

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/148a43-a2beb0-ca59d4-1f2d2b-eaf1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#148a43" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.