# #148394

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#148394`
- RGB: rgb(20, 131, 148)
- HSL: hsl(188, 76%, 33%)
- OKLCH: oklch(0.561 0.093 211.3)
- Relative luminance: 0.1852
- Nearest named color: Bermuda (#1b7d8d, Δ 1.832) — https://brandsweets.com/colors/bermuda
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/148394

## Tints & shades

- Tints (toward white): #189fb4, #1cb7ce, #2ccae2, #47d1e6, #66d9ea, #81dfee, #a1e7f2, #bceef6, #dbf6fa, #f6fdfe
- Shades (toward black): #127787, #116b79, #0f5f6c, #0d535e, #0c4b55, #0a4048, #08343a, #06282d, #041c1f, #021012

## Harmonies

- Complementary: #942514
- Analogous: #149465, #144394
- Triadic: #941483, #839414
- Split-complementary: #941443, #946514
- Tetradic: #651494, #942514, #439414

## Colors that go with #148394

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #148394: softer than #000 and cool enough to feel like part of the same palette. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Auth0 (https://brandsweets.com/colors/brands/auth0-com), N26 (https://brandsweets.com/colors/brands/n26-com), Gusto (https://brandsweets.com/colors/brands/gusto-com). — https://brandsweets.com/colors/charcoal
- **Rust** #b7410e [harmony, pool: complementary] — Rust sits directly opposite #148394 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Gallery (https://brandsweets.com/palettes/editorial#gallery), Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty). — https://brandsweets.com/colors/rust
- **Amber** #ffbf00 [pool] — Amber is paired with #148394 in 4 real palettes, including Beach Hut and Lemon Squeezy's brand system, as the supporting colour. Seen in: Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Wired (https://brandsweets.com/colors/brands/wired-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/amber
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #148394: 6 real palettes, including Glacier and Hershey's's brand system, as the accent. Seen in: Glacier (https://brandsweets.com/palettes/cool#glacier), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), General Mills (https://brandsweets.com/colors/brands/generalmills-com). — https://brandsweets.com/colors/cobalt
- **Copper** #b87333 [pool] — Designers have shipped Copper with #148394: 6 real palettes, including Riverbed and Wellness, as the accent. Seen in: Riverbed (https://brandsweets.com/palettes/muted#riverbed), Wellness (https://brandsweets.com/palettes/warm#wellness), Dusk (https://brandsweets.com/palettes/cool#dusk), Desert Road (https://brandsweets.com/palettes/warm#desert-road). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #148394 in 11 real palettes, including Redfin's brand system and Retro Pop, as the lead colour. Seen in: Redfin (https://brandsweets.com/colors/brands/redfin-com), Retro Pop (https://brandsweets.com/palettes/playful#retro-pop), Wendy's (https://brandsweets.com/colors/brands/wendys-com), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #148394: 4 real palettes, including Deep Water and Telegram's brand system, as the lead colour. Seen in: Deep Water (https://brandsweets.com/palettes/dark#deep-water), Telegram (https://brandsweets.com/colors/brands/telegram-org), Venmo (https://brandsweets.com/colors/brands/venmo-com), Astro (https://brandsweets.com/colors/brands/astro-build). — https://brandsweets.com/colors/deepskyblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #148394: 15 real palettes, including Discover's brand system and Peacock, as the supporting colour. Seen in: Discover (https://brandsweets.com/colors/brands/discover-com), Peacock (https://brandsweets.com/palettes/vivid#peacock), Capital One (https://brandsweets.com/colors/brands/capitalone-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/denim

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.46:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #147f90 (4.7:1); AA: background → #050505 (4.57:1); AAA: text → #0f5f6c (7.31:1)
- On black (#000000): 4.7:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #1aa7bc (7.3:1)

## Brands using this color

- **Perplexity** — primary #20808d (Δ 1.19) — https://brandsweets.com/colors/brands/perplexity
- **Redfin** — accent #00828c (Δ 1.401) — https://brandsweets.com/colors/brands/redfin-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/148394-a2b7be-df4e81-1f252d-e9f1ee?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#148394" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.