# #145c9f

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#145c9f`
- RGB: rgb(20, 92, 159)
- HSL: hsl(209, 78%, 35%)
- OKLCH: oklch(0.469 0.127 251.7)
- Relative luminance: 0.1031
- Nearest named color: Blue Chip (#1d5699, Δ 1.796) — https://brandsweets.com/colors/blue-chip
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/145c9f

## Tints & shades

- Tints (toward white): #176bba, #1b7eda, #2e8de5, #499ce9, #69adec, #84bcf0, #a0cbf3, #bbdaf7, #dbebfb, #f6fafe
- Shades (toward black): #125491, #104c84, #0f4476, #0d3c68, #0b345b, #092a49, #07223b, #061a2d, #041220, #020a12

## Harmonies

- Complementary: #9f5714
- Analogous: #149f9d, #14169f
- Triadic: #9f145c, #5c9f14
- Split-complementary: #9f1416, #9f9d14
- Tetradic: #9d149f, #9f5714, #169f14

## Colors that go with #145c9f

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #145c9f: softer than #000 and cool enough to feel like part of the same palette. Seen in: Amazon (https://brandsweets.com/colors/brands/amazon-com), Hasbro (https://brandsweets.com/colors/brands/hasbro-com), Harbour (https://brandsweets.com/palettes/cool#harbour), Hinge (https://brandsweets.com/colors/brands/hinge-co). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #145c9f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Costco (https://brandsweets.com/colors/brands/costco-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Chase (https://brandsweets.com/colors/brands/chase-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: complementary] — Sienna sits directly opposite #145c9f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight. Seen in: Dyson (https://brandsweets.com/colors/brands/dyson-com). — https://brandsweets.com/colors/sienna
- **Amber** #ffbf00 [pool] — Amber is paired with #145c9f in 7 real palettes, including McDonald's's brand system and Warner Bros.'s brand system, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), Lemon Squeezy (https://brandsweets.com/colors/brands/lemonsqueezy-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 7 real palettes, including Tesco's brand system and Activision's brand system put Blue beside #145c9f, as the supporting colour. Seen in: Tesco (https://brandsweets.com/colors/brands/tesco-com), Activision (https://brandsweets.com/colors/brands/activision-com), CVS (https://brandsweets.com/colors/brands/cvs-com), Pixar (https://brandsweets.com/colors/brands/pixar-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #145c9f: 4 real palettes, including Gopro's brand system and Coca-Cola's brand system, as the supporting colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), NBA (https://brandsweets.com/colors/brands/nba-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #145c9f: 4 real palettes, including Venmo's brand system and Deep Water, as the supporting colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Deep Water (https://brandsweets.com/palettes/dark#deep-water), Astro (https://brandsweets.com/colors/brands/astro-build), Lamborghini (https://brandsweets.com/colors/brands/lamborghini-com). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #145c9f: 5 real palettes, including Venmo's brand system and Apple's brand system, as the lead colour. Seen in: Venmo (https://brandsweets.com/colors/brands/venmo-com), Apple (https://brandsweets.com/colors/brands/apple-com), Coursera (https://brandsweets.com/colors/brands/coursera-org), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.86:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #13599a (7.18:1)
- On black (#000000): 3.06:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #1976cc (4.5:1); AA: background → #d4d4d4 (4.63:1); AAA: text → #499ce9 (7.22:1)

## Brands using this color

- **Ikea** — accent #045ca4 (Δ 0.918) — https://brandsweets.com/colors/brands/ikea-com
- **Dutch Bros** — accent #005f98 (Δ 1.659) — https://brandsweets.com/colors/brands/dutchbros-com
- **Costco** — secondary #005daa (Δ 1.787) — https://brandsweets.com/colors/brands/costco-com
- **Dutch Bros** — secondary #006098 (Δ 1.842) — https://brandsweets.com/colors/brands/dutchbros-com
- **Dairy Queen** — secondary #005baa (Δ 1.911) — https://brandsweets.com/colors/brands/dairyqueen-com
- **Costco** — accent #005dab (Δ 1.939) — https://brandsweets.com/colors/brands/costco-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/145c9f-9cacc4-df4e4e-1f212d-e9f1f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#145c9f" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.