# #143d30

A color — dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#143d30`
- RGB: rgb(20, 61, 48)
- HSL: hsl(161, 51%, 16%)
- OKLCH: oklch(0.327 0.052 169.2)
- Relative luminance: 0.037
- Nearest named color: Botanical Night (#12403c, Δ 2.021) — https://brandsweets.com/colors/botanical-night
- Moods: dark, luxury, bold
- Page: https://brandsweets.com/colors/143d30

## Tints & shades

- Tints (toward white): #1e5c49, #287b61, #339e7c, #3dbd94, #59c9a6, #78d3b6, #97ddc7, #bae9da, #d8f3ea, #f7fdfb
- Shades (toward black): #133a2d, #11362a, #0f2e24, #0e2a21, #0c271e, #0b231b, #0a1f18, #071712, #06130f, #050f0c

## Harmonies

- Complementary: #3e1421
- Analogous: #143e1c, #14363e
- Triadic: #30143e, #3e3014
- Split-complementary: #3e1436, #3e1c14
- Tetradic: #1c143e, #3e1421, #363e14

## Colors that go with #143d30

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Crimson** #dc143c [harmony, pool: split] — Crimson is a split-complement of #143d30: nearly opposite, so it still pops against it, without the vibrating edge of a true complement. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Codecademy (https://brandsweets.com/colors/brands/codecademy-com), McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Vodafone (https://brandsweets.com/colors/brands/vodafone-com). — https://brandsweets.com/colors/crimson
- **Sienna** #a0522d [harmony, pool: triadic] — Sienna completes a triad with #143d30 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Harvest (https://brandsweets.com/palettes/warm#harvest), BrandSweets (https://brandsweets.com/colors/brands/brandsweets), Woodsmoke (https://brandsweets.com/palettes/dark#woodsmoke). — https://brandsweets.com/colors/sienna
- **Teal** #008080 [harmony, pool: analogous] — Teal is #143d30's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: N26 (https://brandsweets.com/colors/brands/n26-com), Mid-Century (https://brandsweets.com/palettes/warm#mid-century), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Gusto (https://brandsweets.com/colors/brands/gusto-com). — https://brandsweets.com/colors/teal
- **Amber** #ffbf00 [pool] — Amber is paired with #143d30 in 6 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour. Seen in: McDonald's (https://brandsweets.com/colors/brands/mcdonalds-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Trailhead (https://brandsweets.com/palettes/warm#trailhead). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 13 real palettes, including Instacart's brand system and Jeep's brand system put Blue beside #143d30, as the accent. Seen in: Instacart (https://brandsweets.com/colors/brands/instacart-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), Minecraft (https://brandsweets.com/colors/brands/minecraft-net), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **Blush Pink** #e8b4b8 [pool] — 5 real palettes, including Rain Garden and Garden Wedding put Blush Pink beside #143d30, as the accent. Seen in: Rain Garden (https://brandsweets.com/palettes/cool#rain-garden), Garden Wedding (https://brandsweets.com/palettes/light#garden-wedding), Blush (https://brandsweets.com/palettes/light#blush), Nursery (https://brandsweets.com/palettes/light#nursery). — https://brandsweets.com/colors/blush-pink
- **Burlywood** #deb887 [pool] — Burlywood is paired with #143d30 in 4 real palettes, including Polaroid and Chalkboard, as the accent. Seen in: Polaroid (https://brandsweets.com/palettes/light#polaroid), Chalkboard (https://brandsweets.com/palettes/dark#chalkboard), Coastal (https://brandsweets.com/palettes/cool#coastal), Kiln (https://brandsweets.com/palettes/dark#kiln). — https://brandsweets.com/colors/burlywood
- **White Smoke** #f5f5f5 [role] — White Smoke is the surface for #143d30: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy. — https://brandsweets.com/colors/whitesmoke

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 12.07:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 1.74:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #2a8367 (4.54:1); AA: background → #9e9e9e (4.5:1); AAA: text → #37a985 (7.18:1); AAA: background → #c7c7c7 (7.14:1)

## Brands using this color

- **Chobani** — secondary #1a3c34 (Δ 1.079) — https://brandsweets.com/colors/brands/chobani-com
- **Chobani** — accent #1b3a32 (Δ 1.347) — https://brandsweets.com/colors/brands/chobani-com
- **Instacart** — primary #043b2b (Δ 1.603) — https://brandsweets.com/colors/brands/instacart-com
- **WhatsApp** — secondary #103928 (Δ 1.783) — https://brandsweets.com/colors/brands/whatsapp-com
- **Chime** — primary #0d4029 (Δ 1.911) — https://brandsweets.com/colors/brands/chime-com

## Curated palettes containing it

- **Mint Chip** (pastel, light, clean) — #98d8c8, #c8e6c9, #f7c8a0, #fbfffd, #1f3a33 — Mint and celadon with a peach accent — fresh without being clinical; the deep green text keeps it grounded. — tool: https://brandsweets.com/palettes/new/98d8c8-c8e6c9-f7c8a0-fbfffd-1f3a33 — collection: https://brandsweets.com/palettes/pastel

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/143d30-a2beb8-d459bb-1f2c2d-e9f1eb?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#143d30" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.