# #140ced

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#140ced`
- RGB: rgb(20, 12, 237)
- HSL: hsl(242, 90%, 49%)
- OKLCH: oklch(0.435 0.291 265.8)
- Relative luminance: 0.0653
- Nearest named color: Burning Ultrablue (#150aec, Δ 0.204) — https://brandsweets.com/colors/burning-ultrablue
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/140ced

## Tints & shades

- Tints (toward white): #2720f3, #3f38f5, #5651f6, #6e69f7, #8581f8, #9894f9, #afadfb, #c7c5fc, #deddfd, #f6f5fe
- Shades (toward black): #120bda, #100ac2, #0f09ae, #0d0896, #0b0783, #09066b, #070557, #05033f, #04022c, #020113

## Harmonies

- Complementary: #e6ed0c
- Analogous: #0c75ed, #840ced
- Triadic: #ed140c, #0ced14
- Split-complementary: #ed840c, #75ed0c
- Tetradic: #ed0c75, #e6ed0c, #0ced84

## Colors that go with #140ced

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #140ced: softer than #000 and cool enough to feel like part of the same palette. Seen in: Alaska Airlines (https://brandsweets.com/colors/brands/alaskaair-com), Jeep (https://brandsweets.com/colors/brands/jeep-com), HP (https://brandsweets.com/colors/brands/hp-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #140ced — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Dunkin' (https://brandsweets.com/colors/brands/dunkindonuts-com), Tim Hortons (https://brandsweets.com/colors/brands/timhortons-com), Behance (https://brandsweets.com/colors/brands/behance-net), Coinbase (https://brandsweets.com/colors/brands/coinbase). — https://brandsweets.com/colors/crimson
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #140ced: 8 real palettes, including CVS's brand system and Procter & Gamble's brand system, as the accent. Seen in: CVS (https://brandsweets.com/colors/brands/cvs-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Tesco (https://brandsweets.com/colors/brands/tesco-com), Zillow (https://brandsweets.com/colors/brands/zillow-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #140ced: 4 real palettes, including Canva's brand system and Spotify's brand system, as the supporting colour. Seen in: Canva (https://brandsweets.com/colors/brands/canva-com), Spotify (https://brandsweets.com/colors/brands/spotify), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono). — https://brandsweets.com/colors/cornflowerblue
- **Denim** #1560bd [pool] — Designers have shipped Denim with #140ced: 5 real palettes, including Activision's brand system and Pixar's brand system, as the supporting colour. Seen in: Activision (https://brandsweets.com/colors/brands/activision-com), Pixar (https://brandsweets.com/colors/brands/pixar-com), Unilever (https://brandsweets.com/colors/brands/unilever-com), Dairy Queen (https://brandsweets.com/colors/brands/dairyqueen-com). — https://brandsweets.com/colors/denim
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #140ced: 6 real palettes, including Cargo's brand system and Readymag's brand system, as the lead colour. Seen in: Cargo (https://brandsweets.com/colors/brands/cargo-site), Readymag (https://brandsweets.com/colors/brands/readymag-com), Samsung (https://brandsweets.com/colors/brands/samsung-com), Unity (https://brandsweets.com/colors/brands/unity-com). — https://brandsweets.com/colors/dodgerblue
- **Midnight Blue** #191970 [pool] — 8 real palettes, including Monzo's brand system and Sketch's brand system put Midnight Blue beside #140ced, as the lead colour. Seen in: Monzo (https://brandsweets.com/colors/brands/monzo-com), Sketch (https://brandsweets.com/colors/brands/sketch-com), Penpot (https://brandsweets.com/colors/brands/penpot-app), MLB (https://brandsweets.com/colors/brands/mlb-com). — https://brandsweets.com/colors/midnightblue
- **Orange Red** #ff4500 [pool] — Orange Red is paired with #140ced in 7 real palettes, including Doordash's brand system and Monzo's brand system, as the lead colour. Seen in: Doordash (https://brandsweets.com/colors/brands/doordash-com), Monzo (https://brandsweets.com/colors/brands/monzo-com), Readymag (https://brandsweets.com/colors/brands/readymag-com), Glossier (https://brandsweets.com/colors/brands/glossier-com). — https://brandsweets.com/colors/orangered

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 9.11:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.31:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #645ff7 (4.52:1); AA: background → #b8b8b8 (4.59:1); AAA: text → #8e8bf9 (7.21:1); AAA: background → #e3e3e3 (7.1:1)

## Brands using this color

- **Activision** — accent #0000ee (Δ 1.294) — https://brandsweets.com/colors/brands/activision-com
- **Alaska Airlines** — accent #0000ee (Δ 1.294) — https://brandsweets.com/colors/brands/alaskaair-com
- **BBC** — accent #0000ee (Δ 1.294) — https://brandsweets.com/colors/brands/bbc-com
- **Binance** — accent #0000ee (Δ 1.294) — https://brandsweets.com/colors/brands/binance-com
- **Bumble** — secondary #0000ee (Δ 1.294) — https://brandsweets.com/colors/brands/bumble-com
- **Canva** — accent #0000ee (Δ 1.294) — https://brandsweets.com/colors/brands/canva-com
- **Cargo** — accent #0000ee (Δ 1.294) — https://brandsweets.com/colors/brands/cargo-site
- **CVS** — secondary #0000ee (Δ 1.294) — https://brandsweets.com/colors/brands/cvs-com
- **Doordash** — accent #0000ee (Δ 1.294) — https://brandsweets.com/colors/brands/doordash-com
- **Dropbox** — accent #0000ee (Δ 1.294) — https://brandsweets.com/colors/brands/dropbox-com
- **Dunkin'** — secondary #0000ee (Δ 1.294) — https://brandsweets.com/colors/brands/dunkindonuts-com
- **Four Seasons** — accent #0000ee (Δ 1.294) — https://brandsweets.com/colors/brands/fourseasons-com
- **Gucci** — accent #0000ee (Δ 1.294) — https://brandsweets.com/colors/brands/gucci-com
- **Headspace** — accent #0000ee (Δ 1.294) — https://brandsweets.com/colors/brands/headspace-com
- **Instacart** — accent #0000ee (Δ 1.294) — https://brandsweets.com/colors/brands/instacart-com
- **Jeep** — accent #0000ee (Δ 1.294) — https://brandsweets.com/colors/brands/jeep-com
- **Kia** — accent #0000ee (Δ 1.294) — https://brandsweets.com/colors/brands/kia-com
- **League of Legends** — secondary #0000ee (Δ 1.294) — https://brandsweets.com/colors/brands/leagueoflegends-com
- **Lexus** — secondary #0000ee (Δ 1.294) — https://brandsweets.com/colors/brands/lexus-com
- **Mercedes-Benz** — accent #0000ee (Δ 1.294) — https://brandsweets.com/colors/brands/mercedes-benz-com
- **Minecraft** — accent #0000ee (Δ 1.294) — https://brandsweets.com/colors/brands/minecraft-net
- **MongoDB** — accent #0000ee (Δ 1.294) — https://brandsweets.com/colors/brands/mongodb-com
- **Monzo** — accent #0000ee (Δ 1.294) — https://brandsweets.com/colors/brands/monzo-com
- **Procter & Gamble** — secondary #0000ee (Δ 1.294) — https://brandsweets.com/colors/brands/pg-com
- **Readymag** — secondary #0000ee (Δ 1.294) — https://brandsweets.com/colors/brands/readymag-com
- **Robinhood** — secondary #0000ee (Δ 1.294) — https://brandsweets.com/colors/brands/robinhood-com
- **Rolex** — accent #0000ee (Δ 1.294) — https://brandsweets.com/colors/brands/rolex-com
- **Samsung** — accent #0000ee (Δ 1.294) — https://brandsweets.com/colors/brands/samsung-com
- **Sketch** — accent #0000ee (Δ 1.294) — https://brandsweets.com/colors/brands/sketch-com
- **Snapchat** — secondary #0000ee (Δ 1.294) — https://brandsweets.com/colors/brands/snapchat-com
- **SpaceX** — secondary #0000ee (Δ 1.294) — https://brandsweets.com/colors/brands/spacex-com
- **Spotify** — accent #0000ee (Δ 1.294) — https://brandsweets.com/colors/brands/spotify
- **Tesco** — secondary #0000ee (Δ 1.294) — https://brandsweets.com/colors/brands/tesco-com
- **Tim Hortons** — accent #0000ee (Δ 1.294) — https://brandsweets.com/colors/brands/timhortons-com
- **Uber** — accent #0000ee (Δ 1.294) — https://brandsweets.com/colors/brands/uber-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/140ced-a29cc4-df9e4e-261f2d-e9edf1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#140ced" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.