# #1368fb

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#1368fb`
- RGB: rgb(19, 104, 251)
- HSL: hsl(218, 97%, 53%)
- OKLCH: oklch(0.566 0.232 261.2)
- Relative luminance: 0.17
- Nearest named color: Bluerocratic (#1f66ff, Δ 0.844) — https://brandsweets.com/colors/bluerocratic
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/1368fb

## Tints & shades

- Tints (toward white): #2c78fc, #4085fc, #5995fc, #6da2fd, #86b2fd, #9bbffd, #b4cffe, #c8dcfe, #e1ecff, #f5f9ff
- Shades (toward black): #045bf1, #0351d8, #0348bf, #033ea6, #023792, #022d79, #01245f, #011a46, #01112d, #000814

## Harmonies

- Complementary: #fba613
- Analogous: #13dcfb, #3213fb
- Triadic: #fb1368, #68fb13
- Split-complementary: #fb3213, #dcfb13
- Tetradic: #fb13dc, #fba613, #13fb32

## Colors that go with #1368fb

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #1368fb: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Disney (https://brandsweets.com/colors/brands/disney-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #1368fb — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), WWE (https://brandsweets.com/colors/brands/wwe-com), Toyota (https://brandsweets.com/colors/brands/toyota-com), Chase (https://brandsweets.com/colors/brands/chase-com). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with #1368fb in 8 real palettes, including Walmart's brand system and NBA's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including MongoDB's brand system and Dropbox's brand system put Blue beside #1368fb, as the accent. Seen in: MongoDB (https://brandsweets.com/colors/brands/mongodb-com), Dropbox (https://brandsweets.com/colors/brands/dropbox-com), EA (https://brandsweets.com/colors/brands/ea-com), BBC (https://brandsweets.com/colors/brands/bbc-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with #1368fb: 13 real palettes, including Behance's brand system and Nivea's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Nivea (https://brandsweets.com/colors/brands/nivea-com), Nokia (https://brandsweets.com/colors/brands/nokia-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #1368fb: 6 real palettes, including Webflow's brand system and Roblox's brand system, as the accent. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #1368fb: 8 real palettes, including Elastic's brand system and Calm's brand system, as the supporting colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Calm (https://brandsweets.com/colors/brands/calm-com), Patreon (https://brandsweets.com/colors/brands/patreon-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #1368fb: 7 real palettes, including OnePlus's brand system and ASUS's brand system, as the supporting colour. Seen in: OnePlus (https://brandsweets.com/colors/brands/oneplus-com), ASUS (https://brandsweets.com/colors/brands/asus-com), PostHog (https://brandsweets.com/colors/brands/posthog-com), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.77:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #034ece (7.04:1)
- On black (#000000): 4.4:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #186bfb (4.53:1); AA: background → #fafafa (4.57:1); AAA: text → #5995fc (7.13:1)

## Brands using this color

- **Yahoo** — accent #0f69ff (Δ 0.637) — https://brandsweets.com/colors/brands/yahoo-com
- **Behance** — primary #1769ff (Δ 0.686) — https://brandsweets.com/colors/brands/behance-net
- **Square** — primary #006aff (Δ 0.781) — https://brandsweets.com/colors/brands/squareup-com
- **Square** — accent #006aff (Δ 0.781) — https://brandsweets.com/colors/brands/squareup-com
- **WWE** — accent #0166ff (Δ 0.9) — https://brandsweets.com/colors/brands/wwe-com
- **MongoDB** — secondary #006cfa (Δ 0.929) — https://brandsweets.com/colors/brands/mongodb-com
- **Elastic** — accent #0d6efd (Δ 1.397) — https://brandsweets.com/colors/brands/elastic-co
- **Webflow** — primary #146cf4 (Δ 1.424) — https://brandsweets.com/colors/brands/webflow-com
- **IBM** — secondary #0f62fe (Δ 1.454) — https://brandsweets.com/colors/brands/ibm-com
- **IBM** — accent #0062fe (Δ 1.598) — https://brandsweets.com/colors/brands/ibm-com
- **Ubisoft** — accent #006ef5 (Δ 1.662) — https://brandsweets.com/colors/brands/ubisoft-com
- **Wayfair** — secondary #1364f1 (Δ 1.785) — https://brandsweets.com/colors/brands/wayfair-com
- **Dropbox** — secondary #0061fe (Δ 1.806) — https://brandsweets.com/colors/brands/dropbox-com
- **Dropbox** — primary #0061ff (Δ 1.84) — https://brandsweets.com/colors/brands/dropbox-com
- **Docker** — secondary #2560ff (Δ 1.845) — https://brandsweets.com/colors/brands/docker-com
- **Nivea** — secondary #0f60ff (Δ 1.911) — https://brandsweets.com/colors/brands/nivea-com
- **Rotten Tomatoes** — secondary #326af6 (Δ 1.921) — https://brandsweets.com/colors/brands/rottentomatoes-com
- **GEICO** — secondary #026df1 (Δ 1.929) — https://brandsweets.com/colors/brands/geico-com
- **Cisco** — secondary #0a60ff (Δ 1.953) — https://brandsweets.com/colors/brands/cisco-com
- **OnePlus** — accent #2660f5 (Δ 1.986) — https://brandsweets.com/colors/brands/oneplus-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/1368fb-9ca6c4-df644e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#1368fb" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.