# #1348cd

A color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#1348cd`
- RGB: rgb(19, 72, 205)
- HSL: hsl(223, 83%, 44%)
- OKLCH: oklch(0.465 0.212 263.6)
- Relative luminance: 0.0918
- Nearest named color: Cobalt Blue (#0047ab, Δ 5.552) — https://brandsweets.com/colors/cobalt
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/1348cd

## Tints & shades

- Tints (toward white): #1550e5, #2d63eb, #4474ee, #6089f0, #789af2, #8facf5, #abc1f7, #c2d2f9, #dee7fc, #f6f8fe
- Shades (toward black): #1141bb, #103ba8, #0e3495, #0c2e83, #0a2770, #09215d, #071a4b, #051438, #030d25, #020713

## Harmonies

- Complementary: #cd9913
- Analogous: #13a5cd, #3b13cd
- Triadic: #cd1348, #48cd13
- Split-complementary: #cd3b13, #a5cd13
- Tetradic: #cd13a5, #cd9913, #13cd3b

## Colors that go with #1348cd

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #1348cd: softer than #000 and cool enough to feel like part of the same palette. Seen in: HP (https://brandsweets.com/colors/brands/hp-com), UEFA (https://brandsweets.com/colors/brands/uefa-com), Campus (https://brandsweets.com/palettes/friendly#campus), Hasbro (https://brandsweets.com/colors/brands/hasbro-com). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with #1348cd — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Chase (https://brandsweets.com/colors/brands/chase-com), Target : Expect More. Pay Less. (https://brandsweets.com/colors/brands/target-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Steel Blue** #4682b4 [harmony, pool: analogous] — Steel Blue is #1348cd's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces. Seen in: American Express (https://brandsweets.com/colors/brands/americanexpress-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Hershey's (https://brandsweets.com/colors/brands/hersheys-com), Glacier (https://brandsweets.com/palettes/cool#glacier). — https://brandsweets.com/colors/steelblue
- **Amber** #ffbf00 [pool] — Amber is paired with #1348cd in 6 real palettes, including Walmart's brand system and Warner Bros.'s brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), Warner Bros. (https://brandsweets.com/colors/brands/warnerbros-com), NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 5 real palettes, including Zillow's brand system and Procter & Gamble's brand system put Blue beside #1348cd, as the lead colour. Seen in: Zillow (https://brandsweets.com/colors/brands/zillow-com), Procter & Gamble (https://brandsweets.com/colors/brands/pg-com), Headspace (https://brandsweets.com/colors/brands/headspace-com), Tesco (https://brandsweets.com/colors/brands/tesco-com). — https://brandsweets.com/colors/blue
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with #1348cd: 9 real palettes, including Gopro's brand system and Blue Mono, as the supporting colour. Seen in: Gopro (https://brandsweets.com/colors/brands/gopro-com), Blue Mono (https://brandsweets.com/palettes/cool#blue-mono), Qualcomm (https://brandsweets.com/colors/brands/qualcomm-com), Coca-Cola (https://brandsweets.com/colors/brands/coca-cola-com). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with #1348cd: 5 real palettes, including Warp's brand system and Kraken's brand system, as the lead colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Kraken (https://brandsweets.com/colors/brands/kraken-com), Venmo (https://brandsweets.com/colors/brands/venmo-com), Elastic (https://brandsweets.com/colors/brands/elastic-co). — https://brandsweets.com/colors/deepskyblue
- **Dodger Blue** #1e90ff [pool] — Designers have shipped Dodger Blue with #1348cd: 11 real palettes, including Coursera's brand system and HashiCorp's brand system, as the supporting colour. Seen in: Coursera (https://brandsweets.com/colors/brands/coursera-org), HashiCorp (https://brandsweets.com/colors/brands/hashicorp-com), Apple (https://brandsweets.com/colors/brands/apple-com), OnePlus (https://brandsweets.com/colors/brands/oneplus-com). — https://brandsweets.com/colors/dodgerblue

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 7.4:1 — AA pass, AA-large pass, AAA pass
- On black (#000000): 2.84:1 — AA fail, AA-large fail, AAA fail. Fix: AA: text → #3b6ded (4.6:1); AA: background → #cccccc (4.61:1); AAA: text → #6e94f2 (7.18:1); AAA: background → #fafafa (7.09:1)

## Brands using this color

- **MLB** — accent #0048c7 (Δ 1.209) — https://brandsweets.com/colors/brands/mlb-com
- **Intel** — primary #0046c8 (Δ 1.272) — https://brandsweets.com/colors/brands/intel-com
- **Soundcloud** — accent #044dd2 (Δ 1.349) — https://brandsweets.com/colors/brands/soundcloud-com
- **Purina Pro Plan** — accent #1c49c4 (Δ 1.503) — https://brandsweets.com/colors/brands/chewy-com
- **Zillow** — secondary #0444d4 (Δ 1.509) — https://brandsweets.com/colors/brands/zillow-com
- **HP** — accent #024ad8 (Δ 1.821) — https://brandsweets.com/colors/brands/hp-com
- **Warbyparker** — accent #1050d0 (Δ 1.856) — https://brandsweets.com/colors/brands/warbyparker-com
- **UEFA** — accent #1e4fd0 (Δ 1.938) — https://brandsweets.com/colors/brands/uefa-com
- **Oreo** — primary #0047d9 (Δ 1.964) — https://brandsweets.com/colors/brands/oreo-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/1348cd-9ca3c4-df704e-211f2d-e9eff1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#1348cd" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.